HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:

• AI-powered Smart-CRM included
  • Richer customer insight
  • Better segmentation and targeting 
  • Deeper personalization at scale
• Better usability & value
  • Industry-leading usability
  • Support and training included
  • Faster time to activation
• More complete marketing
  • More marketing channels supported natively
  • AI agents, features, and an assistant built in
  • Powerful analytics included

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Marketo pricing may look pretty straightforward, but there’s lots of add-ons and supplemental costs that can rack up fast.

HubSpot offers unique features like Marketing Studio, social media management, ad management, video, podcasts, messaging and shared inbox, websites, data enrichment, and more that Marketo does not have.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Similar to Marketo, HubSpot's Professional and Enterprise editions offer bi-directional syncing with Salesforce for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation.

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

• Ceros grows MQLs by 900%
• Marq saves $77,000/yr
• AIIM grows customers 87%
• RWS saves 15,360 hrs/yr (8 full-time employees)
• Konica Minolta sees 50% cost savings

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.²

Because HubSpot is easier to implement and our plans generally include more, our total cost of ownership is typically lower. Marketo, on the other hand, is challenging to implement and often requires a variety of costly add-ons for things like reporting (ex: Marketo Measure), database encryption, customer support, training, and more.

HubSpot makes it easy to move from Marketo with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.