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HubSpot vs Microsoft Dynamics 365 Customer Insights

Struggling to manage campaigns with Microsoft Dynamics? Upgrade your marketing with the #1 customer-rated marketing automation platform.

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Why choose HubSpot?

Generate more leads

30%

Marketers using HubSpot are 30% more likely to say their CRM increased the number of leads they get than marketers using Microsoft Dynamics1

Better align marketing & sales

91%

Marketers using HubSpot are 91% more likely to say their CRM significantly improved their alignment with their sales team than marketers using Microsoft Dynamics1

Connect campaigns to revenue

39%

Marketers using HubSpot are 39% more likely to say their CRM significantly improved their marketing ROI than marketers using Microsoft Dynamics1

Customers who made the switch to HubSpot
  • CommunicorpUK
  • TXT Group
  • Care.com

  • HubSpot’s support was the turning point. The demonstrated willingness to help us achieve our objectives and the hunger to develop the product was demonstrated. We knew we could build a strong relationship with HubSpot and get all of our questions answered, which meant we could always make the best decisions for the business.

    Kevin Tierney

    CRM and Campaign Management Director

    CommunicorpUK

What makes HubSpot different?
Marketing Hub – Campaign Builder_2x

Generate more leads

Microsoft Dynamics Customer Insights works well for marketing automation, but it lacks lead generation and growth marketing tools. HubSpot, on the other hand, powers your entire marketing funnel, from acquisition to retention. Generate demand and drive traffic with websites, SEO, AI search optimization, social, and more. Plus, HubSpot Marketing Studio helps you collaboratively plan, generate, and repurpose content across email, SMS, web, social, ads, podcast, video, and more using AI - all consistent with your brand voice.

Smart CRM - Overview

Better align marketing & sales

Microsoft Dynamics Customer Insights was built primarily for B2C marketing and has very limited B2B marketing tools. HubSpot, on the other hand, excels in B2B marketing. Prioritize and accelerate deals with tools like AI lead and company scoring, buyer intent, data enrichment, account-based marketing, customer agent, and more. Plus, bridge the gap between teams with unified segmentation, powerful cross-departmental automation, and integrated reporting.

Marketing Hub- Journey Report

Connect campaigns to revenue

Microsoft Dynamics is a powerful product, but it can feel dated, hard to use, and slow to drive impact. HubSpot, on the hand, helps you craft content, drive deals, and optimize campaigns quickly, without the headache. Put personalization on autopilot with dynamic AI email. Repair leaky marketing funnels with journey pathfinder. And demonstrate marketing ROI with multi-touch revenue attribution. Microsoft requires Power BI for similar advanced analytics that HubSpot has built in.

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24

Compare HubSpot & Microsoft Dynamics Customer Insights

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Microsoft Dynamics Customer Insights.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

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HubSpot vs Microsoft Dynamics Customer Insights FAQ

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1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: Ages 18-65 | Software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.

2. HubSpot survey of 1,546 CRM users across the globe in August 2025