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HubSpot vs Microsoft Dynamics 365 Customer Insights

Struggling to manage campaigns with Microsoft Dynamics? Upgrade your marketing with the #1 customer-rated marketing automation platform.

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Why choose HubSpot?

Generate more leads

30%

Marketers using HubSpot are 30% more likely to say their CRM increased the number of leads they get than marketers using Microsoft Dynamics1

Better align marketing & sales

91%

Marketers using HubSpot are 91% more likely to say their CRM significantly improved their alignment with their sales team than marketers using Microsoft Dynamics1

Connect campaigns to revenue

39%

Marketers using HubSpot are 39% more likely to say their CRM significantly improved their marketing ROI than marketers using Microsoft Dynamics1

Customers who made the switch to HubSpot
  • CommunicorpUK
  • TXT Group
  • Care.com

  • HubSpot’s support was the turning point. The demonstrated willingness to help us achieve our objectives and the hunger to develop the product was demonstrated. We knew we could build a strong relationship with HubSpot and get all of our questions answered, which meant we could always make the best decisions for the business.

    Kevin Tierney

    CRM and Campaign Management Director

    CommunicorpUK

  • It’s great to see that HubSpot’s products are coming together to help arm us with better data to make better decisions about sales and marketing strategies. The robust platform will better inform the direction Care.com will go in years to come.

    Elizabeth Tutscheck

    Director of Marketing

    Care.com

  • Thanks to HubSpot, all leads generated by the corporate website are easily redirected to the most suitable division.

    Guido Angelo Ingenito

    CIO

    TXT Group

What makes HubSpot different?
Marketing Hub – Campaign Builder_2x

Generate more leads

Microsoft Dynamics Customer Insights works well for marketing automation, but it lacks lead generation and growth marketing tools. HubSpot, on the other hand, powers your entire marketing funnel, from acquisition to retention. Generate demand and drive traffic with websites, SEO, AI search optimization, social, and more. Plus, HubSpot Marketing Studio helps you collaboratively plan, generate, and repurpose content across email, SMS, web, social, ads, podcast, video, and more using AI - all consistent with your brand voice.

Smart CRM - Overview

Better align marketing & sales

Microsoft Dynamics Customer Insights was built primarily for B2C marketing and has very limited B2B marketing tools. HubSpot, on the other hand, excels in B2B marketing. Prioritize and accelerate deals with tools like AI lead and company scoring, buyer intent, data enrichment, account-based marketing, customer agent, and more. Plus, bridge the gap between teams with unified segmentation, powerful cross-departmental automation, and integrated reporting.

Marketing Hub- Journey Report

Connect campaigns to revenue

Microsoft Dynamics is a powerful product, but it can feel dated, hard to use, and slow to drive impact. HubSpot, on the hand, helps you craft content, drive deals, and optimize campaigns quickly, without the headache. Put personalization on autopilot with dynamic AI email. Repair leaky marketing funnels with journey pathfinder. And demonstrate marketing ROI with multi-touch revenue attribution. Microsoft requires Power BI for similar advanced analytics that HubSpot has built in.

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025

Compare HubSpot & Microsoft Dynamics Customer Insights

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Microsoft Dynamics Customer Insights.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

Download our FREE PDF comparison guide
HubSpot vs Microsoft Dynamics Customer Insights FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:

  • Full-funnel marketing capabilities
    • Ads and social media management
    • Websites, blogs, landing pages, case studies, video, and podcasts
    • SEO and AI search optimization
    • Unified messaging inbox across email, site chat, Facebook, and WhatsApp
  • More aligned sales & marketing
    • Account scoring, ABM, buyer intent, and data enrichment tools
    • Built in collaboration features
    • Unified platform with integrated automation and analytics
  • Better usability & value
    • Easy to use, intuitive interface
    • Advanced reporting built in
    • Support and training included

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Microsoft Dynamics pricing may look pretty straightforward, but it’s layered with add-ons and supplemental costs for things like premium support, advanced reporting, and generative AI.

HubSpot offers unique marketing features like Marketing Studio, ad management, social media management, landing pages, SEO, AI search optimization, shared messaging inbox, podcasts, and more that Microsoft Dynamics Customer Insights does not have.

Moreover, HubSpot offers native data enrichment capabilities that Microsoft Dynamics lacks.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.2

HubSpot makes it easy to move from Microsoft Dynamics with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: Ages 18-65 | Software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.

2. HubSpot survey of 1,546 CRM users across the globe in August 2025