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Microsoft Dynamics Sales vs HubSpot Sales Hub

Sales Hub is easy and powerful sales software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing sales orgs.

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HubSpot Sales Hub

HubSpot is a customer platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.

Sales Hub is HubSpot’s easy and powerful sales automation software that connects without complexity, drives productivity with easy-to-adopt tools, and helps growing sales organizations prospect smarter, accelerate revenue growth, and scale insightfully.

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 is a suite of software applications that integrate a range of business processes such as sales, marketing, customer service, finance, operations, and human resources.

Microsoft Dynamics Sales is a customer relationship management system that helps businesses manage sales processes and customer data. It provides tools to track leads, automate workflows and measure the impact of sales activities.

Unlock the Power of Sales Automation: Free Comparison Guide

Discover which sales automation platform is right for your business. Get our comprehensive PDF guide that breaks down the features, benefits, and differences between HubSpot Sales Hub and Microsoft Dynamics Sales.

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Download our FREE PDF Guide Comparing HubSpot Sales Hub and Microsoft Dynamics Sales

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Key Differentiators of Sales Hub

  • More connected: Sales Hub connects your data and people without the cost and complexity of multiple tools and legacy CRMs.

  • More productive: Sales Hub provides a connected, crafted UI experience for faster activation and better adoption, so reps can spend more time actually selling.

  • More supported: HubSpot makes sure you have the help when you need it with HubSpot’s world-class customer support, award-winning HubSpot Academy, and Professional Services designed to maximize the power of Sales Hub.

  • AI Capabilities: Get tasks done faster using AI-powered, chat-based commands.

What Sets HubSpot Apart

More Connected

What Microsoft Dynamics 365 Sales Offers:

  • Dynamics 365 Sales connects users by providing a centralized platform for managing customer data and interactions, allowing sales teams to collaborate and share information more easily.
  • Dynamics 365 Sales integrates with other Microsoft tools, such as Outlook and Teams, to provide a seamless experience for users. Access to Outlook and Teams may require add-ons.

What Sets HubSpot Apart:

  • Sales Hub gives sales leaders total visibility into sales metrics--without waiting in line for help from an admin or analyst*. HubSpot's out-of-the-box reporting software is  powerful yet easy to use, with deep pipeline insights to help accurately forecast performance and coach teams to hit their goals.
  • As Sales Hub is built on HubSpot’s AI-powered Smart CRM platform, tools like Playbooks, Email Templates, Unified Reporting, and Lead Scoring help increase alignment and encourage collaboration between Sales and Marketing teams. No connectors or data sync required!

*Users can accomplish reporting within Dynamics Sales using built-in views, charts and dashboards that are available out-of-the-box, but eventually they may find that they run into some limitations (source).

SUIs_SalesHub_Leads Email

Sales Hub customers see their average deal amount increase by 18% on average after 12 months. (Hubspot Annual ROI Report)

More Productive

What Microsoft Dynamics 365 Sales Offers:

  • Dynamics offers a wide range of powerful products for businesses of all sizes such as sales execution (lead management, forecasting, CPQ, etc.), reporting, and more.
  • Microsoft Viva Sales eliminates manual data entry and gives sellers more time to focus on selling. It uses Microsoft 365 and Microsoft Teams to automatically capture, access, and register data. Viva Sales requires add-ons.

What Sets HubSpot Apart:

  • With Sales Hub, you can create accurate sales forecasts, manage and maintain strong sales pipelines and maximize revenue by prioritizing the most important deals.
  • HubSpot helps you store, track, manage, and report on each action a customer makes throughout the sales cycle.

Sales Hub customers close 36% more deals on average after 12 months. (Hubspot Annual ROI Report)

More Support

What Microsoft Dynamics 365 Sales Offers:

  • All Dynamic purchases come with a standard support plan that includes web and phone incident submission, access to self-help portals, as-needed break/fix incidents, etc.
  • Only the paid support plans include advisory services, where customers can receive recommendations, general advice, best practices, or guidance on how to use the products (source).

What Sets HubSpot Apart:

  • 24/7 customer support is included with every plan. For Enterprise customers, phone is included at no extra charge.
  • Maximize Sales Hub's power and learn everything you need to know about the most sought-after business skills within the award-winning HubSpot Academy.
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Customers take an average of 35 days to activate Sales Hub. (Hubspot Annual ROI Report)

AI Capabilities

What Dynamics 365 Sales Offers:

  • Copilot in Dynamics 365 Sales and Viva Sales can help sellers save time by reducing the amount of administrative work they need to do.
  • Copilot can help sellers write email responses to customers, and can create an email summary of a Teams meeting in Outlook. The meeting summary includes details from the seller's CRM, such as product and pricing information, as well as insights from the recorded Teams call.

What Sets HubSpot Apart:

  • ChatSpot is a conversational CRM bot that sales, marketing, and service professionals can connect to HubSpot to increase their productivity. With chat-based commands, you can accomplish everything you already do in HubSpot — even faster.
  • ChatSpot allows users to perform a variety of tasks, including adding contacts to the CRM, creating custom reports, summarizing HubSpot data, and drafting effective, personalized marketing messages and emails.

Feature Comparison

Sales Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Total Cost of Ownership


HubSpot Sales Hub helps teams close more deals, deepen relationships, and manage their pipeline more effectively — all on one connected platform.

  • Implementation: The average time to activation for Sales Hub Ent is less than 2 months and 84% of Sales Hub Enterprise customers display high feature usage (source).
  • Sales Hub customers see their deal close rate increase by 109% on average after 12 months. (source)
  • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.

Microsoft Dynamics 365 Sales

Dynamics 365 Sales pricing is straightforward, but requires higher tiered plans to get the full functionality of a CRM platform comparable to Sales Hub.

Microsoft Dynamics 365 Sales
Base License
Sales Hub Enterprise
Dynamics 365 Sales Premium
*No Seat Minimum
Not Included
Service & Support
Phone, Chat & Email support included
Web and phone incident submission
Training & Educational Resources
HubSpot Academy, Community
Community, Self-Help Portal
Not required
Not Included
Customization / Configuration
Easy to customize & configure in-house
Requires developer support
Developer Support
App Marketplace
Business Apps
Time to Value
57 days to activation
~ 6-10 months to activation
Maintenance / Admin
Enjoy a seamless platform built on one code base
Admin not required
 Low-code platform
1 admin
Get a demo

Calculate Your ROI with HubSpot

Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

What are customers saying?

HubSpot Sales Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023.

HubSpot was recognized on Gartner's 2023 B2B Salesforce Automation Platforms.

Prospecting activity has increased and we have reduced the sales cycle. We have also streamlined processes and [Sales Hub] most importantly allowed us to track activities that we were unable to track using Microsoft Dynamics. Simply put our team did not use dynamics, they found it too difficult and with HubSpot adoption has been amazing.

Marketing Manager

A G2 Review on HubSpot Sales Hub

Related Resources

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Free Meeting Scheduler

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Sales Reporting Resources

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HubSpot + Dynamics Integration

Sync Microsoft Dynamics 365 leads, contacts, accounts, opportunities, and products to HubSpot.

Close More Deals with HubSpot today!

Use HubSpot Sales Hub to help teams close more deals, deepen relationships, and manage sales pipelines more effectively.