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Microsoft Dynamics vs HubSpot

Your sales platform is core to closing revenue. Having a centralized software to manage prospects, track pipelines, close deals, and drive efficiency is essential. This page compares HubSpot and Microsoft Dynamics to make your evaluation simpler.

Ready to see the power of HubSpot’s CRM? Get in touch with Sales for a demo.



While there are many CRM options on the market, HubSpot and Dynamics are highly rated for scaling businesses. Both platforms provide large sales teams with a robust solution that scales with growth. This page will help you understand the differences between HubSpot and Dynamics so you can decide which CRM is best for growing your business.

What does HubSpot do?

HubSpot is a cloud-based customer relationship management (CRM) platform that helps scaling businesses grow better with sales, service, marketing, and content management software. It provides a single source of truth that empowers your front office teams to deepen their relationships with customers and provide a best-in-class experience. HubSpot was built in-house on one code base, which means you get a unified experience that’s easier for your team to adopt and use.


An Overview of HubSpot Sales Hub

Sales Hub is built within HubSpot’s all-on-one CRM platform. It includes custom objects, sales engagement software, CPQ tools, conversation intelligence, and powerful sales analytics to help teams work more efficiently, save time, and grow revenue. HubSpot's CRM platform is easy to adopt, helps you easily align your teams, and makes it easy to adapt to any business challenge.

What does Microsoft do?

Along with its line of consumer and business facing products, Microsoft offers a cloud-based customer relationship management (CRM) platform with marketing, sales, customer service, field service, finance, operations, commerce, and human resources software applications.

An Overview of Dynamics 365 Sales

Dynamics 365 Sales is a sales CRM that brings together sales force automation with contextual insights and customization capabilities.

Dynamics 365 Sales empowers sellers to drive personal engagement with customers.


The sticker price doesn’t always tell the whole story of the software you’re buying. To help you understand the difference in total cost of ownership between HubSpot and Microsoft Dynamics 365 Sales, let’s break down the common expenses.

HubSpot includes all the features you need in its advertised price, and you only pay for additional revenue-generating sales seats. Free seats are available for team members who need visibility into the business, such as reporting, without any of the day-to-day functionality of sales tools. Learn more about the value of HubSpot’s free seats.

Microsoft charges for every user and requires paid add-ons for essential features. Aligning your marketing and sales teams, giving executives visibility into reporting, or even letting your reps operate in a shared inbox is going to cost extra.

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Sales Hub Enterprise Pricing
Microsoft Dynamics 365 Sales Enterprise Pricing
List Price

$6,000/mo for 50 paid users (source)

$4,750/mo for 50 paid users (source)

Licensing Costs

Pay $120/mo for each additional paid user (source)

Pay $95 - $135/mo per additional user depending on package (source)


Flat rate of $3,000 for Enterprise onboarding.

Additional technical consulting services available for additional fees (source)

Average flat rate of $15,000 for Sales App implementation. Plus, an additional $1,000 for administrator training (source)

Robust Reporting

Included with Sales Hub Professional and Enterprise seats (source)

Requires Dynamics 365 Sales Premium. Additional $2,000/mo for 50 paid users on top of Sales Enterprise.
(includes conversational intelligence) (source)

Platform Maintenance

Enjoy a seamless platform with HubSpot CRM, sales, marketing, and service products all built on one code base (source)

Platform is integrated with Dynamics 365 products like field service, marketing, and more (source)

Customer Support Costs

Phone, chat, and email support included for all Professional and Enterprise plans (source)

Phone and email support included with Dynamics 365 subscription (source)

Outbound Calling Software

Included in all plans. Calling limits apply (2,000 minutes per user/mo for Enterprise); not available in all countries (source)

Not included. Requires integration (source)

Sales Engagement Software

Included with Enterprise:
Team Email
Conversations Inbox
HubSpot Video
Email Sequences
and more

Not included. Requires integration (source)

(for a team of 50)



How much does Microsoft Dynamics 365 Sales cost?

For Dynamics 365 Sales Enterprise with the reporting add-on (Sales Premium), you're looking at $98,000 per year for a team of 50 paid users. In comparison to HubSpot Sales Hub Enterprise, you're looking at $75,000 per year for a team of 50 paid users—$23,000 less than Microsoft Dynamics 365 Sales Premium and with more features included. 

Total Control and Flexibility

HubSpot is uniquely dedicated to ease-of-use and simplicity for admins, reps, and managers. This way, you spend less time (and money) getting your sales system to work how you want it to. Customers have the freedom to organize and administer their CRM without the need to hire a dedicated admin. Need a more sophisticated approach? We've introduced custom objects which let you architect your enterprise sales CRM in a flexible, intuitive way for your business. Dynamics implementation and maintenance requires experienced and well-trained administrators. Most Dynamics customers need to bring in a consulting agency (source), hire one or more full-time admins (with an average salary of $76,526 according to Glassdoor), or have current employees become Dynamics administrators.

Support That Scales With You

HubSpot wants to see your business grow. Our world-class support and customer success teams are available to all customers– with phone and email support at no extra charge for Pro and Enterprise customers– and you won’t pay more for it as you grow. Plus, HubSpot Academy, consistently ranked as one of the top online learning platforms in the world (source), is available right at your fingertips. Dynamics includes support with your Dynamics 365 subscription. If you want professional direct support (one-on-one advice and 24x7 technical support), you’ll need to pay an additional $9 per user per month (source). Also, you access free and paid certifications and trainings (source).


Your CRM is critical to helping the way you sell. It should keep you organized, be easy to use, increase efficiency, give leadership clear direction on revenue levers, and scale with your growth. See how HubSpot and Dynamics 365 Sales compare across some of the most important CRM capabilities.

  • HubSpot CRM combines a consumer grade user experience with enterprise power. Sales Hub delivers on contact management, sales analytics, sales engagement, sales automation, pipeline management, custom objects, CPQ, and much more. Thousands of growing mid-market B2B companies, enterprise brands, and high-growth unicorns trust Sales Hub to scale with them as they grow. 

    Dynamics offers sales execution (lead management, forecasting, CPQ, etc.), reporting, and more. They offer a wide range of powerful products for businesses of all sizes. Though, you’ll need to purchase add-ons to gain functionality to LinkedIn Sales Navigator and contextual insights (pipeline forecasting, email engagement, predictive scoring, relationship analytics, and more, source).

    Both HubSpot and Dynamics feature advanced tools for scaling sales teams. 




  • HubSpot is consistently ranked the most user-friendly CRM and B2B software (source), with rep adoption often cited as a key benefit among HubSpot users. As a result of higher rep adoption and usage, customers making the switch to HubSpot often see an improvement in their data quality. When paired with HubSpot’s powerful reporting and automation features, high-quality data gives leaders greater visibility into the overall health of their business. 

    Dynamics has robust reporting that’s highly customizable. This customization can take time to implement and require training to master. G2 users ranked HubSpot above Dynamics 365 Sales in ease of setup (source). Though, once you master Dynamics or hire an administrator, you’ll be able to create robust custom tools to improve your sales process.

    HubSpot and Dynamics both offer powerful tools for sales teams. But what good is power if the tools take months to learn? A great CRM should be easy-to-use and loved by all.




  • HubSpot’s CRM and supporting Sales, Marketing, & Service Hubs have all been built by HubSpot from the ground up. You’ll get a unified and consistent experience where data, reporting, and individual tools look and feel the same. 

    Dynamics offers more products like marketing, sales, customer service, field service, and more, but the extensibility means more maintenance and a higher learning curve. If you’re a Microsoft 365 power user, you’ll find Dynamics to be a great fit since Dynamics fits within the same platform. For example, an integration with Outlook enables users to track email appointments, tasks, and contacts into the same system.

    HubSpot and Dynamics are all-in-one platforms. They both offer a CRM along with all the tools your front office teams need including sales, marketing, and service tools. Having connected tools will allow your team to better collaborate and create a cohesive customer experience.




  • HubSpot provides ease-of-use and supportive practices to help businesses get started. HubSpot also offers a flexible data structure for your CRM with custom objects, so custom implementations are a breeze. HubSpot’s usability means that you have the flexibility to change and adapt your HubSpot instance over time, layering in more customization and nuance as your business scales.

    Dynamics features powerful customization for complex and sophisticated organizations. For example, tools like Flow and PowerApps can rapidly address complex business needs, especially for businesses in the manufacturing sector. Though, these tools are not included in the base price and must be purchased separately.

    HubSpot and Dynamics offer the power that scaling businesses need. These businesses need CRMs that can scale with them as their needs change and grow. That’s why it’s important to have the flexibility and control to customize your CRM to fit your business process.




  • HubSpot’s App Marketplace takes the same approach to 3rd party integrations as it does its own software – focusing heavily on power, ease-of-use, and quality. Installing and configuring integrations via the marketplace is simple with over 500 apps and integrations, many of which are native (HubSpot-built) integrations.

    Dynamics connectors library offers hundreds of tools that you can use to integrate with Dynamics 365. Connect tools within the Office suite or 3rd-party apps. Also, flow templates allow you to pair two or more apps together to run a specific process. 

    HubSpot and Dynamics both offer excellent add-on functionality through a robust app ecosystem. Both offer open APIs and developer tools to help you cater your CRM to your company.



Switching from Dynamics to HubSpot

Our dedicated migrations team is here to help you confidently move your sales team onto HubSpot, with minimal disruption to your business.

At HubSpot, we don’t just copy paste your old, sub-optimal process. We help you design a new, better system – one that will scale with you for years to come. Below is a look at our proven phased approach for switching.

Check out our five phases to switching success below.

Migrate from Salesforce to HubSpot

What are customers saying?

HubSpot received G2's top 100 Software Sellers and Best Software Awards for 2021.

Prospecting activity has increased and we have reduced the sales cycle. We have also streamlined processes and [Sales Hub] most importantly allowed us to track activities that we were unable to track using Microsoft Dynamics. Simply put our team did not use dynamics, they found it too difficult and with Hubspot adoption has been amazing.

A G2 REVIEW ON HubSpot Sales Hub

Marketing Manager

HubSpot is trusted by over 121,000 businesses in more than 120 countries.

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