Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/pipedrive-vs-hubspot) - [Deutsch](https://www.hubspot.de/comparisons/pipedrive-vs-hubspot) - [English](https://www.hubspot.com/comparisons/pipedrive-vs-hubspot) - [Español](https://www.hubspot.es/comparisons/pipedrive-vs-hubspot) - [Português](https://br.hubspot.com/comparisons/pipedrive-vs-hubspot) - [Français](https://www.hubspot.fr/comparisons/pipedrive-vs-hubspot) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.jp/comparisons/pipedrive-vs-hubspot) - [Deutsch](https://www.hubspot.de/comparisons/pipedrive-vs-hubspot) - [English](https://www.hubspot.com/comparisons/pipedrive-vs-hubspot) - [Español](https://www.hubspot.es/comparisons/pipedrive-vs-hubspot) - [Português](https://br.hubspot.com/comparisons/pipedrive-vs-hubspot) - [Français](https://www.hubspot.fr/comparisons/pipedrive-vs-hubspot) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) # HubSpot vs Pipedrive Start on a CRM that scales with you. [Get started free](https://app.hubspot.com/signup-hubspot/sales) [Get a demo](https://offers.hubspot.com/sales-demo) #### Why choose HubSpot? ### AI that prospects for you, not just with you # __82%__ Customers that use HubSpot Prospecting Agent book, on average, 82% more meetings1 ### Context before every conversation, not just every deal # __2.1x__ On average, customers that use HubSpot Sales Meetings close deals 2.1x faster2 ### Don't just track deals. Advance them # __70%__ Customers that use HubSpot AI Deal Intelligence win up to 70% more deals3 | | HubSpot | Pipedrive | |-------------------------------------------------------------|---------|-----------| | Sales CRM | | | | Pipeline Management | | | | Sequences & Email Automation | | | | Native Calling | | | | AI Assistant/Copilot | | | | AI Agents | | | | Custom Agent Builder | | | | Smart Deal Progression | | | | Predictive Deal Scoring | | | | Native Data Enrichment | | | | Native SMS & Calling | | | | Coaching Playlists | | | | Multi-Touch Attribution | | | | Journey Analytics | | | | HubSpot Sales Hub Professional vs Pipedrive Ultimate shown4 | — | — | View all rows View fewer rows  ## AI that prospects for you, not just with you Identify and engage the right prospects with AI agents built directly into your CRM. HubSpot's prospecting tools research target accounts, enrich contact data, and monitor buying signals to identify who to contact next, generating personalized outreach and helping reps execute at the right time. [Sequences](https://www.hubspot.com/products/sales/sales-automation), [email tracking](https://www.hubspot.com/products/sales/email-tracking), and [lead scoring](https://www.hubspot.com/products/marketing/lead-scoring) work together to prioritize engagement and keep outreach consistent. Pipedrive has invested in AI, but its agents only see sales data — no marketing context, no service history, no cross-team customer journey. HubSpot's agents operate on a unified record across marketing, sales, and service, so the AI is working from the complete customer context.  ## Context before every conversation, not just every deal Give reps the full picture before they ever pick up the phone. HubSpot's [data enrichment](https://www.hubspot.com/products/crm/data-enrichment) automatically fills in contact and company details so reps aren't starting conversations cold. [Sales workspace](https://knowledge.hubspot.com/prospecting/review-sales-activity-in-the-sales-workspace) brings leads, tasks, and deals into one view, connecting marketing engagement and deal history to every record. [Guided actions](https://knowledge.hubspot.com/prospecting/customize-guided-actions) then use that context to surface what to do next, from following up with a warm lead to re-engaging a stalled deal. Pipedrive offers a clean pipeline view with third-party data enrichment, but without a unified workspace or AI-guided next steps, reps have to piece together context from multiple screens.  ## Don't just track deals. Advance them Keep deals progressing with tools that help reps take the right action at the right time. HubSpot's [smart deal progression](https://www.hubspot.com/products/sales/smart-deal-progression) and [predictive deal score](https://knowledge.hubspot.com/records/use-deal-scores) highlight which deals are most likely to close and where attention is needed. [Guided actions](https://knowledge.hubspot.com/prospecting/customize-guided-actions) surface next steps and flag risks before deals stall. Native [calling](https://www.hubspot.com/globalcalling) is built directly into the CRM, so reps can connect with prospects and automatically log every interaction. Pipedrive offers an AI-powered sales assistant with tips and insights, but it doesn't proactively prioritize deals by close probability or surface guided next steps tied to pipeline data. With HubSpot, your team isn’t just tracking deals — they’re being told where to focus and what to do next. #### Customers who made the switch to HubSpot Previous Next - > Without HubSpot, Checkwriters would be back in the Dark Ages. Today, our entire team can get the information they need to complete the job for each customer. It’s a fantastic tool for sales and marketing teams that want to increase communication, nimbleness and flexibility. DAKOTA HEBERT Chief Marketing Officer Checkwriters  [Read the case study](https://www.hubspot.com/case-studies/checkwriters) - > I have never loved a product more than HubSpot. I can do anything I want, in one place, and it never fails. Everything about the product is easy to use, intuitive, fast, and effective. Our company has aspirations to be like HubSpot in the HR space. RYAN GINSBERG Manager of Customer Support & Implementations [HR Cloud](https://www.hubspot.com/case-studies/hr-cloud) [](https://www.hubspot.com/case-studies/hr-cloud) [Read the case study](https://www.hubspot.com/case-studies/hr-cloud) - > If you’re in my position as sales director and you’re chasing down numbers from a bunch of different sources and it’s stopping you from doing the sales management you want to be doing, then switch to HubSpot… Get it all in one place, so you can support your team to the best of your ability. NICK ROSS Sales Director [Nutritional Coaching Institute](https://www.hubspot.com/case-studies/nutritional-coaching-institute-hubspot-payments) [](https://www.hubspot.com/case-studies/nutritional-coaching-institute-hubspot-payments) [Read the case study](https://www.hubspot.com/case-studies/nutritional-coaching-institute-hubspot-payments) ## Related Sales Tools Explore sales automation, guided selling, and the full Sales Hub – all built on HubSpot’s CRM.  ### Sales Hub Explore every Sales Hub feature from automation, AI prospecting, reporting, and more—to see how it all works together. [Explore HubSpot Sales Hub](https://www.hubspot.com/products/sales)  ### Sales Automation Automate multi-step emails, calls, tasks, and lead routing right inside your CRM so reps spend more time selling. [Automate your sales process](https://www.hubspot.com/products/sales/sales-automation)  ### AI Guided Selling Improve sales rep productivity with deal insight summaries, daily guidance, and meeting prep [Learn about AI guided selling](https://www.hubspot.com/products/sales/ai-guided-selling) ## HubSpot vs Pipedrive FAQ ### Why should I choose HubSpot over Pipedrive? HubSpot goes beyond pipeline tracking to help your team prospect, build pipeline, and close deals on one platform. With built-in tools like [Sales workspace,](https://knowledge.hubspot.com/prospecting/create-and-manage-deals-in-the-sales-workspace) [Guided actions](https://www.hubspot.com/products/sales/ai-guided-selling), and [Smart deal progression](https://www.hubspot.com/products/sales/smart-deal-progression), reps know exactly where to focus and what to do next. [Agent Builder](https://www.hubspot.com/products/artificial-intelligence/ai-agents) lets you create custom AI agents in plain language for workflows unique to your sales motion, and [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) gives you a single home to manage every agent. Plus, automation and data enrichment keep your CRM accurate without manual effort, so your team can spend more time selling and less time managing tools. Pipedrive is a capable pipeline management tool, but it lacks native marketing, service, custom agent building, and the unified customer context that makes AI actionable. ### What AI tools does HubSpot have? HubSpot is an Agentic Customer Platform with AI built into every part of the product. Out-of-the-box agents handle prospecting, customer support, data research, and content creation, all grounded in the same unified CRM. [Agent Builder](https://www.hubspot.com/products/artificial-intelligence/ai-agents) lets you create custom agents in plain language for workflows unique to your business, no code required. Agent Marketplace offers pre-built agents from HubSpot and partners. And [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) gives you a single home to see and manage every agent across your account. Pipedrive recently launched an MCP server that connects external AI assistants to CRM data, but this makes your CRM a data source for someone else's AI rather than giving you agents that act on your data natively. ### How does HubSpot’s CPQ fit into Sales Hub? Pairing Sales Hub with HubSpot CPQ lets reps configure products, produce AI‑powered quotes, and collect payments from the deal record—speeding quote‑to‑cash and syncing every step to the CRM, all without the heavy admin burden of traditional CPQ tools. ### What’s the process for moving to HubSpot? Getting started is easy. Our team and partners offer [guided services and automated tools](https://www.hubspot.com/services/professional/migrations) to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration. ### How does HubSpot integrate with outside applications and systems? HubSpot's App Marketplace has 2,000+ integrations across CRM, sales, marketing, support, and operational tools, with developer tools for building custom, two-way connections. ### How does HubSpot ensure the security of customer data? HubSpot offers SOC 2 Type 2 certification, GDPR tooling, and flexible regional data residency across five locations (Germany, US East, US West, Canada, Australia) that customers can choose at signup or change later. Enterprise-grade security features include SSO, two-factor authentication, database encryption, and custom permission management. For more details, visit [HubSpot's Trust Center.](https://trust.hubspot.com/) ### How long does it take to get HubSpot up and running? Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.5 Previous Next -  -  -  -  -  -  1\. These insights are based on the average meetings booked for Professional and Enterprise HubSpot customers with Prospecting Agent (n=3,498) or without Prospecting Agent (n=117,652) in June–July 2026. For more information about this data, visit [https://www.hubspot.com/resources](https://www.hubspot.com/resources) 2\. These insights are based on the average deal time to close for Professional and Enterprise HubSpot customers with Sales Meetings (n=6,235) or without Sales Meetings (n=63,480) in February–March 2026. For more information about this data, visit [https://www.hubspot.com/resources](https://www.hubspot.com/resources) 3\. These insights are based on the average deals closed won for Professional and Enterprise HubSpot customers with AI Deal Intelligence (n=31,846) or without AI Deal Intelligence (n=89,304) in June–July 2026. For more information about this data, visit [https://www.hubspot.com/resources](https://www.hubspot.com/resources) 4\. Pricing and product feature information on this page reflects what was publicly available as of August 2026. Both HubSpot and Pipedrive update their plans, credit systems, and capabilities regularly. Before making a decision, verify current pricing and features directly on the HubSpot and Pipedrive websites, as well as each platform's official documentation. 5\. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025. 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