AI that prospects for you, not just with you

82%

Customers that use HubSpot Prospecting Agent book, on average, 82% more meetings¹

Context before every conversation, not just every deal

2.1x

On average, customers that use HubSpot Sales Meetings close deals 2.1x faster²

Don't just track deals. Advance them

70%

Customers that use HubSpot AI Deal Intelligence win up to 70% more deals³

	HubSpot	Pipedrive
Sales CRM
Pipeline Management
Sequences & Email Automation
Native Calling
AI Assistant/Copilot
AI Agents
Custom Agent Builder
Smart Deal Progression
Predictive Deal Scoring
Native Data Enrichment
Native SMS & Calling
Coaching Playlists
Multi-Touch Attribution
Journey Analytics
HubSpot Sales Hub Professional vs Pipedrive Ultimate shown⁴	—	—

AI that prospects for you, not just with you

Identify and engage the right prospects with AI agents built directly into your CRM. HubSpot's prospecting tools research target accounts, enrich contact data, and monitor buying signals to identify who to contact next, generating personalized outreach and helping reps execute at the right time. Sequences, email tracking, and lead scoring work together to prioritize engagement and keep outreach consistent. Pipedrive has invested in AI, but its agents only see sales data — no marketing context, no service history, no cross-team customer journey. HubSpot's agents operate on a unified record across marketing, sales, and service, so the AI is working from the complete customer context.

image showing automated data capture in hubspot’s sales workspace

Context before every conversation, not just every deal

Give reps the full picture before they ever pick up the phone. HubSpot's data enrichment automatically fills in contact and company details so reps aren't starting conversations cold. Sales workspace brings leads, tasks, and deals into one view, connecting marketing engagement and deal history to every record. Guided actions then use that context to surface what to do next, from following up with a warm lead to re-engaging a stalled deal. Pipedrive offers a clean pipeline view with third-party data enrichment, but without a unified workspace or AI-guided next steps, reps have to piece together context from multiple screens.

Don't just track deals. Advance them

Keep deals progressing with tools that help reps take the right action at the right time. HubSpot's smart deal progression and predictive deal score highlight which deals are most likely to close and where attention is needed. Guided actions surface next steps and flag risks before deals stall. Native calling is built directly into the CRM, so reps can connect with prospects and automatically log every interaction. Pipedrive offers an AI-powered sales assistant with tips and insights, but it doesn't proactively prioritize deals by close probability or surface guided next steps tied to pipeline data. With HubSpot, your team isn’t just tracking deals — they’re being told where to focus and what to do next.

Without HubSpot, Checkwriters would be back in the Dark Ages. Today, our entire team can get the information they need to complete the job for each customer. It’s a fantastic tool for sales and marketing teams that want to increase communication, nimbleness and flexibility.

DAKOTA HEBERT

Chief Marketing Officer

Checkwriters

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I have never loved a product more than HubSpot. I can do anything I want, in one place, and it never fails. Everything about the product is easy to use, intuitive, fast, and effective. Our company has aspirations to be like HubSpot in the HR space.

RYAN GINSBERG

Manager of Customer Support & Implementations

HR Cloud

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If you’re in my position as sales director and you’re chasing down numbers from a bunch of different sources and it’s stopping you from doing the sales management you want to be doing, then switch to HubSpot… Get it all in one place, so you can support your team to the best of your ability.

NICK ROSS

Sales Director

Nutritional Coaching Institute

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HS_Pictograms_CultureCode_Solve for the Customer (1)

Sales Hub

Explore every Sales Hub feature from automation, AI prospecting, reporting, and more—to see how it all works together.

Explore HubSpot Sales Hub

Sales Automation

Automate multi-step emails, calls, tasks, and lead routing right inside your CRM so reps spend more time selling.

Automate your sales process

AI Guided Selling

Improve sales rep productivity with deal insight summaries, daily guidance, and meeting prep

Learn about AI guided selling

HubSpot goes beyond pipeline tracking to help your team prospect, build pipeline, and close deals on one platform. With built-in tools like Sales workspace, Guided actions, and Smart deal progression, reps know exactly where to focus and what to do next. Agent Builder lets you create custom AI agents in plain language for workflows unique to your sales motion, and Agent Hub gives you a single home to manage every agent. Plus, automation and data enrichment keep your CRM accurate without manual effort, so your team can spend more time selling and less time managing tools. Pipedrive is a capable pipeline management tool, but it lacks native marketing, service, custom agent building, and the unified customer context that makes AI actionable.

HubSpot is an Agentic Customer Platform with AI built into every part of the product. Out-of-the-box agents handle prospecting, customer support, data research, and content creation, all grounded in the same unified CRM. Agent Builder lets you create custom agents in plain language for workflows unique to your business, no code required. Agent Marketplace offers pre-built agents from HubSpot and partners. And Agent Hub gives you a single home to see and manage every agent across your account. Pipedrive recently launched an MCP server that connects external AI assistants to CRM data, but this makes your CRM a data source for someone else's AI rather than giving you agents that act on your data natively.

HubSpot offers SOC 2 Type 2 certification, GDPR tooling, and flexible regional data residency across five locations (Germany, US East, US West, Canada, Australia) that customers can choose at signup or change later. Enterprise-grade security features include SSO, two-factor authentication, database encryption, and custom permission management. For more details, visit HubSpot's Trust Center.

1. These insights are based on the average meetings booked for Professional and Enterprise HubSpot customers with Prospecting Agent (n=3,498) or without Prospecting Agent (n=117,652) in June–July 2026. For more information about this data, visit https://www.hubspot.com/resources

2. These insights are based on the average deal time to close for Professional and Enterprise HubSpot customers with Sales Meetings (n=6,235) or without Sales Meetings (n=63,480) in February–March 2026. For more information about this data, visit https://www.hubspot.com/resources

3. These insights are based on the average deals closed won for Professional and Enterprise HubSpot customers with AI Deal Intelligence (n=31,846) or without AI Deal Intelligence (n=89,304) in June–July 2026. For more information about this data, visit https://www.hubspot.com/resources

4. Pricing and product feature information on this page reflects what was publicly available as of August 2026. Both HubSpot and Pipedrive update their plans, credit systems, and capabilities regularly. Before making a decision, verify current pricing and features directly on the HubSpot and Pipedrive websites, as well as each platform's official documentation.

5. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025.

Generate leads

Automate marketing

Build pipeline

Close deals

Scale support

Drive retention

Create content

Manage content

Find and reach customers

Grow sales and get paid

Organize customer data

Resolve customer queries 24/7

Automate sales prospecting

Research customers faster

HubSpot vs Pipedrive

Why choose HubSpot?

AI that prospects for you, not just with you

82%

Context before every conversation, not just every deal