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We tried different solutions like Mailchimp and ZOHO but those could only help some part of our issues. I selected HubSpot because I believed I could help our customers using HubSpot, while growing their business as well.

It didn’t take long to see HubSpot would be a great platform for our sales team. Not only would they be able to segment their ‘top of the funnel’ activities, but they could also take on more control of their ABM campaigns. We had reached a point where we needed a more streamlined way to aggregate data insights to better equip sales and marketing to work together more effectively.

Sequences really speeds up our prospecting and follow-up. Target Accounts, I can see becoming very valuable moving forward in our salespeople staying on top of their important accounts. We also use some of the features in tandem with each other, such as Workflows, which fit in around some of our other processes.

Before, our contacts’ information was scattered across various spreadsheets and forms. Now it’s all centralized and automatically updated within the CRM, and we use Deals to get a handle on where we stand with each prospect.