Customer Testimonial: Global Medical Technology Company Optimises their Marketing Strategy using HubSpot

ArjoHuntleigh are a global medical technology company with headquarters in Malmö, Sweden. They began implementing the inbound marketing methodology with HubSpot in 2013 and it has transformed their entire marketing approach in the years since.

2x

Increase in website traffic

About ArjoHuntleigh

ArjoHuntleigh are a global medical technology company with headquarters in Malmö, Sweden.

Inbound Marketing Provides Insight to Marketing's ROI

ArjoHuntleigh's marketing strategy was built on traditional outbound methods, but difficulties in measuring the impact of these activities meant the team had no visibility on the associated return on investment.

Zooma, their online marketing partner, introduced the team at ArjoHuntleigh to the inbound marketing methodology. They recommended HubSpot’s software as a platform that could help them overcome measurability obstacles. A website redesign project presented an opportune time to implement HubSpot's software.

Paul Wilkinson, global online marketing manager, now uses HubSpot’s software everyday. Paul says, “it all works great together, hand in hand, the blogging and landing page creation.”

Using HubSpot’s software has helped ArjoHuntleigh double their website traffic and optimise their marketing strategy. Paul explains, “We now know where to place our efforts. We’ve been able to increase our reach, grow our business and be way more effective than we were before.”

"We now know where to place our efforts. We’ve been able to increase our reach, grow our business and be way more effective than we were before."

Paul Wilkinson

Global Online Marketing Manager

ArjoHuntleigh

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