Bentley University is a private co-educational university in Waltham, Massachusetts, 9 miles west of Boston, focused on business. Their marketing team struggled to generate high quality leads for their admissions team and turned to HubSpot to drive brand awareness and create lead nurting campaigns that ultimtaely led to improved inquiry and applicant rates.
Bentley University is one of the nation's leading business schools, dedicated to preparing a new kind of business leader and one with the deep technical skills, the broad global perspective and the high ethical standards required to make a difference in an ever-changing world. Located on a classic New England campus just minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers.
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