HubSpot Customer Spotlight: HYPE Innovation

HYPE Innovation is an idea & innovation management software company based in Bonn, Germany that provides their clients with the functionality to crowdsource ideas both from inside and outside of their organisation. HYPE innovation adopted HubSpot in 2012 to help their fledgling marketing team deliver the lead growth required to build their business.

About HYPE Innovation

HYPE Innovation is a global leader in end-to-end innovation management software. HYPE’s powerful platform allows organizations to engage thousands of employees in idea generation and collaborative problem solving.HYPE Innovation is headquartered in Bonn, Germany and has a rich client list including global companies such as GE, P&G, Bombardier, DHL, Daimler, Airbus, Deutsche Telekom, and many more.

Agility to Thrive

Tim Woods, VP Marketing at HYPE Innovation, was looking for new marketing strategies to coincide with the development of a new marketing team when he discovered HubSpot. Tim says, "We read the book by the HubSpot founders and were pretty inspired by that. The ideas and methodology were perfect for us." 

HYPE Innovation adopted the HubSpot marketing platform in 2012. Tim says the migration to HubSpot has enabled a speed to market that was previously unachievable. HubSpot has also provided a flexibility that has enabled the team to quickly create microsites for different products and languages.

Tim explains, "Previously, it required a lot of effort to launch a new landing page or campaign and we needed external help to get it done. Now we can launch in under a day and we can test and prototype."

The results have been impressive. Since adopting HubSpot, HYPE innovation has achieved a 40% increase in their lead flow. Tim concludes, "it's given us agility that we needed. HubSpot has been the perfect platform."

"Previously, it required a lot of effort to launch a new landing page or campaign and we needed external help to get it done. Now we can launch in under a day and we can test and prototype."

Tim Woods

VP Marketing

HYPE Innovation

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