iGeolise are the creators of the TravelTime platform. The platform’s goal is to revolutionise how people search for locations. Its platform makes routes searchable by journey time and transport mode rather than “as the crow flies” distance. As a company in the tech sector, it was well aware of the importance of capturing and nurturing leads online. It tried two different marketing automation platforms before making the switch to the HubSpot software. Since then, it has increased its website traffic by 10X, while its leads have been boosted by 22X.
Increase in leads
Increase in organic website traffic
Increase in website traffic
Founded in 2009, iGeolise is the creator of the TravelTime platform. The platform’s API enables thousands of locations on any website or database to be searched by the users’ choice of travel time and transport mode. When licensed to a property website for example, a house hunter can search for suitable properties within “a 45-minute train commute to work” rather than the current “within X miles of...” search. This typically doubles the relevant results and boosts conversion rates. After spells in the business incubators of SETsquared, European Space Agency and the Oracle Startup Cloud Accelerator, iGeolise now has offices in London and Lithuania and returns over a billion requests each month for over 100 clients worldwide.
The TravelTime platform team was on a mission to start capturing and nurturing more leads online. It knew that the right marketing automation software would be crucial, and it tried out both Infusionsoft and SharpSpring. However, it had yet to find its sweet spot.
“We weren’t as impressed as we hoped that we would be. Infusionsoft wasn’t intuitive. We wanted to be able to understand what was working and what wasn’t,” explains Head of Marketing for the TravelTime platform at iGeolise.
Louisa’s search for a superlative solution led her to HubSpot Marketing Hub.
“Its analytic capabilities were awesome. When you’re the one person who is doing the marketing for a whole company, keeping on top of that is very time consuming, and you need to make sure you don’t miss things. With the HubSpot software, everything is collected in the one place.”
iGeolise was also impressed by how fully featured and easy to use it was.
“When we used SharpSpring, we still needed to use additional point solutions to supplement our work. That wasn’t an issue with the HubSpot software – it had everything we needed to create a complete inbound strategy. In addition, the guidance provided, from the online training to the accessibility of the support team, was also a big draw. We signed up in January 2017.”
Head of Marketing
- Louisa Bainbridge
Since signing up with HubSpot, the TravelTime platform has seen huge increases to its website traffic. Overall visits have increased by more than 5X, while organic visits have jumped by 10X.
“We’ve had incredible success with lead generation. The path that we’ve created for our prospects, resulted in a 22X boost in 15 months.”
Looking ahead, Louisa plans to use even more of HubSpot Marketing Hub’s advanced features, particularly to evolve its content and SEO strategy.
“In terms of inbound partners, I can’t think of any other company that does the job better than HubSpot. It has given us the great platform and the fantastic support that we were looking for since day one.”
- Louisa Bainbridge
We're here to help. Call us and speak with an Inbound Marketing Specialist who will answer any questions you might have.
Give the HubSpot software a try by signing up for a 30-day free trial. You'll get a fully functional account. No credit card necessary.