iGeolise Maps a Route to Success With HubSpot

iGeolise are the creators of the TravelTime platform. The platform’s goal is to revolutionise how people search for locations. Its platform makes routes searchable by journey time and transport mode rather than “as the crow flies” distance. As a company in the tech sector, it was well aware of the importance of capturing and nurturing leads online. It tried two different marketing automation platforms before making the switch to the HubSpot software. Since then, it has increased its website traffic by 10X, while its leads have been boosted by 22X.


Increase in leads


Increase in organic website traffic


Increase in website traffic

iGeolise Team


Founded in 2009, iGeolise is the creator of the TravelTime platform. The platform’s API enables thousands of locations on any website or database to be searched by the users’ choice of travel time and transport mode. When licensed to a property website for example, a house hunter can search for suitable properties within “a 45-minute train commute to work” rather than the current “within X miles of...” search. This typically doubles the relevant results and boosts conversion rates. After spells in the business incubators of SETsquared, European Space Agency and the Oracle Startup Cloud Accelerator, iGeolise now has offices in London and Lithuania and returns over a billion requests each month for over 100 clients worldwide.

Seeking the Right Growth Platform

The TravelTime platform team was on a mission to start capturing and nurturing more leads online. It knew that the right marketing automation software would be crucial, and it tried out both Infusionsoft and SharpSpring. However, it had yet to find its sweet spot.

“We weren’t as impressed as we hoped that we would be. Infusionsoft wasn’t intuitive. We wanted to be able to understand what was working and what wasn’t,” explains Head of Marketing for the TravelTime platform at iGeolise.

Louisa’s search for a superlative solution led her to HubSpot Marketing Hub.

“Its analytic capabilities were awesome. When you’re the one person who is doing the marketing for a whole company, keeping on top of that is very time consuming, and you need to make sure you don’t miss things. With the HubSpot software, everything is collected in the one place.”

iGeolise was also impressed by how fully featured and easy to use it was.

“When we used SharpSpring, we still needed to use additional point solutions to supplement our work. That wasn’t an issue with the HubSpot software – it had everything we needed to create a complete inbound strategy. In addition, the guidance provided, from the online training to the accessibility of the support team, was also a big draw. We signed up in January 2017.”

"The HubSpot software was head and shoulders above the other solutions that we had been using. It was an easy decision for us."

Louisa Bainbridge

Head of Marketing


Creating Content That Converts

iGeolise got started by using HubSpot Marketing Hub to get its content working harder.

“We want content that is driven to perform, rather than something that is just sitting there. We used the HubSpot content strategy tools to discover the topics that matter to our various B2B personas, and we created clusters of web pages and blog posts around them,” says Louisa.

Visitors are encouraged to engage through Calls-to-Action and Forms and are then entered into Workflows that speak to their interests and stage in the funnel.

“We’ve gotten a lot more strategic about what we’re doing. All of our activities feed into each other, and we can monitor how successful we are with HubSpot Analytics. The HubSpot CRM also helps us make sure that our hard-won leads don’t slip through the cracks. It gives us a single view on where we are with all our prospects.”

According to Louisa, all the support and guidance available from HubSpot has helped iGeolise to become a true inbound expert.

“The HubSpot Academy is fantastic; I find its step-by-step guides so useful. I also know that I can contact HubSpot Support with any specific question that I have. I’ve been blown away by the speed and quality of their responses, especially when compared to the other platform providers that we used. The HubSpot team is a key part of our success.”

"Thanks to the HubSpot software, we’ve been able to develop a strategy that gets real results."

- Louisa Bainbridge

Taking the Fast Lane to Results

Since signing up with HubSpot, the TravelTime platform has seen huge increases to its website traffic. Overall visits have increased by more than 5X, while organic visits have jumped by 10X.

“We’ve had incredible success with lead generation. The path that we’ve created for our prospects, resulted in a 22X boost in 15 months.”

Looking ahead, Louisa plans to use even more of HubSpot Marketing Hub’s advanced features, particularly to evolve its content and SEO strategy.

“In terms of inbound partners, I can’t think of any other company that does the job better than HubSpot. It has given us the great platform and the fantastic support that we were looking for since day one.”

"If your company wants to supercharge your inbound marketing, then I recommend that you look into the HubSpot."

- Louisa Bainbridge

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