HubSpot Customer Spotlight: Libcast

Libcast is an Online Video Platform providing solutions for internal and external communications. Their users can store, manage and share their videos easily. Libcast adopted HubSpot in 2014 as a mean of growing and qualifying their database and improving their communication with both customers and leads.

About Libcast

Libcast is a French company based in Bordeaux, providing an online video platform to host, manage and share content on any device. A powerful video management system based on a multi-­user account environment. The platform provides many features dedicated to indexation, customisation, monetisation and analytics. Libcast is used by major educational institutions, SMBs and public entities.

Migrating to a Simpler Marketing Platform

Prior to HubSpot, Libcast were using a multitude of different tools to manage their marketing efforts, but it was not scalable. Anne-Sophie Poupard, International Marketing Manager at Libcast, says, "we were looking for a tool which could centralise all our marketing efforts and all our channels and HubSpot is that place." 

Since adopting HubSpot's Marketing Platform and migrating their website to HubSpot's Website Platform, Libcast has experienced an increased demand for their product and grown to meet it. Anne-Sophie explains, "we've hired 3 people and we've grown our customers database."

The team are delighted with the impact HubSpot has made on their business. Anne-Sophie concludes, "we really do see the change and it's a really easy to use tool."

 

"We were looking for a tool which could centralise all our marketing efforts and all our channels and HubSpot is that place."

Anne-Sophie Poupard

International Marketing Manager

Libcast

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