HubSpot Customer Spotlight: SocialBro

The SocialBro Platform enables advanced segmentation and audience insight into Twitter users to generate campaign specific tailored audiences and serve relevant content to relevant people at the right time. SocialBro began using HubSpot in 2014 to help scale their marketing activities and fuel their business growth.

About SocialBro

SocialBro is a Twitter campaign management platform used by leading brands and agencies, such as Universal Music, Experian, SAP, Digitas LBi and thousands more. Founded in Spain in 2011, SocialBro is Twitter Official Partner and now headquartered in London. SocialBro has received funding and support from the likes of Seedcamp and SEP.

Growing With Help From HubSpot

Linda Bolg, Head of Marketing at SocialBro, discovered HubSpot through the HubSpot blog. SocialBro began using HubSpot in 2014 as a means to scale their marketing activities, improve personalisation and targeting, increase their lead flow and, significantly, ensure that the right leads were passed on to sales.

Since adopting HubSpot, SocialBro has gained valuable insights into what's working and not working. This has enabled them to fine-tune their inbound marketing strategy. As the business grows, this insight will become even more critical to increase lead generation and improve conversion rate

Of HubSpot, Linda says, “With it being so easy to use, it’s easy to get your whole team involved really quickly and get it up and running.”

 

"With it being so easy to use, it’s easy to get your whole team involved really quickly and get it up and running."

Linda Bolg

Head of Marketing

SocialBro

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