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AI rewrote the rules. We made them into a book.

The new AI marketing playbook is available for pre-order — along with exclusive bonus content, available for a limited time.

Marketing Hub
The Loop Marketing Playbook

Loop Marketing
The Playbook

Marketing funnels changed shape. Old tactics aren't working. Loop Marketing is a four-stage framework any marketing team can use to grow in the AI era.

What is Loop Marketing?

Marketing has never had more moving parts — declining traffic, multiplying channels, and failing tactics. Follow this playbook to turn those moving parts into a momentum-building system. Humans and AI working together to Express your story, Tailor it to your audience, Amplify it across channels, and Evolve it in real time.

But modern growth doesn't start with AI. It starts with you. Everyone has the same tools — the difference is what you feed them.

Loop Marketing starts with your Taste Profile: a picture of your customer and your brand that gives AI the context to sound like you, not everyone else. From there, you run Loops, each focused on a specific objective.

Express your story.

Define what to say, how to say it, and why it matters right now.

Tailor your messaging.

Use AI to turn your strategy into content that connects personally, across every format your audience consumes.

Amplify your reach.

Publish your content across diversified channels, optimized for humans and answer engines.

Evolve in real-time.

Iterate quickly and effectively. AI helps you make changes in days, not quarters.

Stage 1

Express your story as only you can.

Encode your taste so AI knows who you are and who you're talking to. Then, find your next campaign opportunity and build your strategy.

Use AI to identify gaps and opportunities across your marketing.

Stage 1 Asset

Turn that insight into a campaign brief, or describe your objective and work with AI on a strategy.

Shows a user prompting HubSpot to create a marketing campaigned defined to run over a specific timeframe with a specific campaign goal, and a defined target audience.

Before committing to a direction, pressure-test your concept against your ideal customer profile.

Shows a user prompting HubSpot to create a marketing campaigned defined to run over a specific timeframe with a specific campaign goal, and a defined target audience.

Stage 1 Asset

Use these tools to accomplish the Express stage:

Breeze Assistant

Use CRM data to define your ideal customer profile and create your Taste Profile.

Brand Identity (Beta)

Create a brand style guide that captures your distinct perspective.

Marketing Studio (Beta)

Start from an insight in marketing studio (beta) and Breeze plans your entire campaign based on your brand, audience, and past performance.

Stage 2

Tailor messaging for every channel and customer.

Turn your campaign strategy into content that connects across every format your audience consumes and every individual who receives it. The Tailor stage is where AI takes your Taste Profile and makes your marketing feel less "Dear {First Name}" and more "how did they know?"

Use enriched data and intent signals to build out your target customer segments.

Shows two different types of segments: a CRM contacts segment and a web visitors segment.

Create your core asset and remix it across the formats your audience consumes: optimized webpages, a vertical demo for TikTok, a carousel for LinkedIn, and more.

Shows two different types of segments: a CRM contacts segment and a web visitors segment.

Go beyond channel formats and use real-time signals to make every landing page, email, and CTA feel like it was built for that specific person.

Shows two different types of segments: a CRM contacts segment and a web visitors segment.

Shows two different types of segments: a CRM contacts segment and a web visitors segment.

Use these tools to accomplish the Tailor stage:

AI-Powered Segmentation (Beta)

Identify high-intent audiences and segments based on behavioral patterns and engagement.

Marketing Studio (Beta)

Generate multi-channel campaign assets and build automations in one shared canvas.

Nurture Agent (Beta)

Rewrite every nurture email for the specific contact receiving it.

Stage 3

Amplify across channels.

Great content only works if the right people see it. Your customers are asking ChatGPT, watching YouTube, trusting creators, skimming G2 and Reddit, turning to communities, and texting friends. The Amplify stage makes sure you're discoverable across channels and recommended by the voices your buyers trust.

Distribute the assets you created in Tailor across your owned channels and put your campaign in motion.

Shows a user adding a landing page to a HubSpot campaign. Other available assets to add to a campaign include CTA buttons, social links, knowledge base articles, website pages, text, and more.

Diversify where you're showing up to reach new customers and create moats for your business. Optimize for answer engines, like ChatGPT and Claude, so that you’re part of the answer when buyers are searching.

Shows a user adding a landing page to a HubSpot campaign. Other available assets to add to a campaign include CTA buttons, social links, knowledge base articles, website pages, text, and more.

Combine smart ad targeting with partnerships from subject matter experts your audience already trusts. Ads put you in the right feed; creators put you in the right conversation.

Shows a user adding a landing page to a HubSpot campaign. Other available assets to add to a campaign include CTA buttons, social links, knowledge base articles, website pages, text, and more.

Shows a user adding a landing page to a HubSpot campaign. Other available assets to add to a campaign include CTA buttons, social links, knowledge base articles, website pages, text, and more.

Use these tools to accomplish the Amplify stage:

Marketing Studio (Beta)

Get a holistic view of your multi-channel campaign strategy before publishing.

HubSpot AEO (Beta)

Track your visibility across answer engines, compare against competitors, and get recommendations to improve your presence.

Ads Management

Create, track, and optimize ad campaigns across Meta, Google, LinkedIn, and TikTok all in one place.

Stage 4

Evolve your strategy.

Learn fast, and act faster. The new era of marketing won’t wait for your quarterly review — and neither will your customers. The Evolve stage is a live feedback loop, using AI to track performance and deliver real-time recommendations. Every campaign makes the next one smarter, creating a competitive edge that compounds over time.

Track engagement and conversion signals as they happen to act fast. AI highlights the anomalies so you spend your time adjusting, not digging.

Shows a new journey report for emails delivered, emails opened, top events, and customers generated, as well as metrics like total conversions and average time to complete journey.

The AI era demands personalization, creativity, and speed. Spin up A/B tests on headlines, offers, and audiences.

Shows a new journey report for emails delivered, emails opened, top events, and customers generated, as well as metrics like total conversions and average time to complete journey.

Apply each learning to your creative, targeting, and spending. Each tweak to your loop makes your next campaign sharper, faster, more economical, and harder to imitate.

Shows a new journey report for emails delivered, emails opened, top events, and customers generated, as well as metrics like total conversions and average time to complete journey.

Shows a new journey report for emails delivered, emails opened, top events, and customers generated, as well as metrics like total conversions and average time to complete journey.

Use these tools to accomplish the Evolve stage:

Marketing Studio (Beta)

Uncover insights, patterns, and optimization opportunities with marketing studio.

Marketing Analytics

Get built-in reports and dashboards across channels, enabling data-backed decisions.

Advanced Marketing Reporting

Combine journey mapping and revenue attribution to prove exactly which marketing drives revenue.

All Resources

Showing 1 - 6 of 15

Playbook

Playbook

HubSpot’s Loop Marketing Prompt Library Get 100 free AI prompts to help define your brand, personalize messaging, expand reach, and optimize faster.
Access playbook
Research

Research

The 2026 State of Marketing Report Learn how marketers scale with AI while building trust and driving growth with sharper strategies.
Access report
Research

Research

The Loop Marketing Landscape Report Get data from 1800+ global marketers to learn how well your brand can compete in today's business landscape.
Access report
Video

Video

The AI Prospecting Agent That Writes Like Your Best Rep See how one sales team uses AI to send tailored outreach at scale -- without sacrificing the details that close deals.
Video

Video

How a 5-Person Team Is Outranking Its Top 5 Competitors Discover how one team uses HubSpot's AEO tools and Amplify-stage tactics to dominate AI search and build a full content campaign in the process.
Video

Video

How AI Writes the Brief So Your Writers Don't Have To Find out how one team eliminated hours of research and keyword work by encoding their brand voice and editorial style directly into AI.

Book Resources

Loop-Featured-Image-Graphics_1D

All Book Prompts Library

Every AI prompt from the book, ready to copy and use.

Loop-Featured-Image-Graphics_2B

Sample Taste Profile

See what a finished Taste Profile looks like before you build your own.

AEO Guide-final

AEO Tool: 28-Day Free Trialfree AEO trial

Find out exactly how your business shows up in AI answers.

The 4 Rs Measurement Scorecard

How do you know if you're implementing the Loop correctly?
Be sure to track these metrics at each stage of the playbook.

Phase	Headline Metric	What to Track
Express	Remarkability	Ability to scale brand differentiation across teams Improvement in creative end-quality
Tailor	Resonance	Alignment with the AI clone of your customer profile (i.e. your Buyer Sim) Decrease in average time to create and publish content % of content tailored by your ICP and other Loop inputs
Amplify	Reach	LLM/AI share of voice Multi-channel content impressions and engagement Conversion rate per channel
Evolve	Regeneration	Speed of your Loop % improvement of learnings and outcomes Customer pipeline performance and improvement

Frequently Asked Questions

The core components of inbound marketing are still essential, but they aren't enough anymore. In today's AI world, you now have access to unlimited information and new distribution channels, and the ability to leverage through personalization and fast optimization. This allows us to get new ideas out to market faster than ever. By building on the inbound marketing foundation with Loop Marketing, you can now have a marketing strategy that is ready for the new demands marketers face.

Customer behavior is shifting away from Google and traditional search toward chat-based discovery in tools like ChatGPT and Perplexity. This shift reduces clickthrough rates because answers are delivered directly in AI chat rather than through website links. Loop Marketing addresses this change by helping brands optimize content for AI engines, diversify presence across channels, and continuously refine campaigns so your message is discoverable — even when clicks decline.

No. Loop Marketing enhances and accelerates your existing marketing investments rather than replacing them.

Your current CRM data, email sequences, content library, and marketing automation workflows can all be plugged directly into the Loop Marketing framework. Think of it as adding AI-powered acceleration to what you're already doing, while opening up new possibilities for personalization and channel diversification.

Early adopters are seeing significant improvements: Morehouse College optimized 900+ pages with AI while maintaining their authentic brand voice, and Kelly Services saw a 32% increase in site users and 26% increase in sessions through personalized, AI-enhanced experiences.

Many users report faster content creation, higher engagement rates, improved conversion rates, and lower acquisition costs within 30-60 days of implementation.

Loop Marketing is HubSpot's four-stage framework that helps marketers adapt and grow in the AI era. Unlike traditional linear campaigns, loop marketing works through continuous four-step cycles:

Express: Define your unique story.
Tailor: Create content that connects across every format and every individual.
Amplify: Publish across a diverse set of channels.
Evolve: Optimize in real time.

This creates compound growth by combining human authenticity with AI efficiency to help you capture ever-evolving customer journeys.

100 proven AI prompts

Define your brand, personalize your messaging, expand your reach, and optimize faster.

Download the prompts