Partner Resource Center

Welcome to HubSpot's Partner Program


Partner Essentials

  • Getting Started
  • Legal Paperwork
  • Lead Registration
  • FAQ/Policies

Getting Started

Getting Started Checklist

1. Complete Application (if you haven't already applied)

2. Activate Partnership

3. Watch these overview videos:                                                                                                     

3.  Complete legal paperwork (next tab)

4. Join our Slack Community and introduce yourself!

5. Bookmark our Partner Community Forum

6. Register your existing and prospective clients as leads

7.  Create and add your profile to the HubSpot Directory

8. Have a lead that you want to refer to HubSpot? 


Legal Paperwork

In order to receive commission, you will need to fill out your legal paperwork. Partners earn 20% commission for the first year that the client purchases a paid HubSpot product. 

When you login to your partner portal for the first time, you'll see a screen like this.  Sign the legal agreement in the left white box. 

Then, fill out your W-8 & ACH and email to


Have any questions?

Reach out to

Lead Registration

Refer your existing clients and prospects to HubSpot to earn commission. First, register your leads inside your CRM portal to accurately track which leads you 'own'. Your clients can either self-purchase in their CRM portal, or HubSpot can co-sell with you in the sales process. Either way, you earn the same commission.

Step by step guide to lead registration >>

Guide to bulk lead registration >>

Lead Registration FAQ




Partner Training

Additional Resources

  • Customer Facing Content
  • Case Studies
  • White Labeled Content
  • Archive of Webinars

Customer Facing Content

Case Studies

White Labeled Content

Archive of Webinars

  • March 5th, Sales Hub - Demo Like a Pro
  • October 9th, Crack the Service Hub with Dave Barron
  • September 26th, Freemium motion for clients
  • September 18th, How to Audit, Pitch, and Demo Sales Services
  • September 11th, How to Get Started, or RESTARTED, as a Sales Partner
  • August 29th, Sales Partner Program Training Kickoff
    • Deck
    • Recording (this session was not recorded)

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