Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/partners/program-code-of-conduct?authuser=0) - [Deutsch](https://www.hubspot.de/partners/program-code-of-conduct?authuser=0) - [English](https://www.hubspot.com/partners/program-code-of-conduct?authuser=0) - [Español](https://www.hubspot.es/partners/program-code-of-conduct?authuser=0) - [Português](https://br.hubspot.com/partners/program-code-of-conduct?authuser=0) - [Français](https://www.hubspot.fr/partners/program-code-of-conduct?authuser=0) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=0) - Close Search - [Log in](https://app.hubspot.com/login?authuser=0) - About About - [About Us](https://www.hubspot.com/our-story?authuser=0) - [Careers](https://www.hubspot.com/careers?authuser=0) - [Contact Us](https://www.hubspot.com/company/contact?authuser=0) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=0) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?authuser=0) [Overview of all products](https://www.hubspot.com/products/get-started?authuser=0) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?authuser=0) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?authuser=0) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?authuser=0) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?authuser=0) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?authuser=0) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?authuser=0) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?authuser=0) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?authuser=0) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fpartners%2Fprogram-code-of-conduct&hubs_content-cta=nav-resources-community&authuser=0) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=0) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=0) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=0) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=0) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=0) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=0) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=0) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=0) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?authuser=0) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?authuser=0) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fpartners%2Fprogram-code-of-conduct&hubs_content-cta=nav-resources-community&authuser=0) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - About About - [About Us](https://www.hubspot.com/our-story?authuser=0) - [Careers](https://www.hubspot.com/careers?authuser=0) - [Contact Us](https://www.hubspot.com/company/contact?authuser=0) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?authuser=0) [Start free or get a demo](https://www.hubspot.com/products/get-started?authuser=0) [Log in](https://app.hubspot.com/login?authuser=0) - English Select a language - [日本語](https://www.hubspot.jp/partners/program-code-of-conduct?authuser=0) - [Deutsch](https://www.hubspot.de/partners/program-code-of-conduct?authuser=0) - [English](https://www.hubspot.com/partners/program-code-of-conduct?authuser=0) - [Español](https://www.hubspot.es/partners/program-code-of-conduct?authuser=0) - [Português](https://br.hubspot.com/partners/program-code-of-conduct?authuser=0) - [Français](https://www.hubspot.fr/partners/program-code-of-conduct?authuser=0) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?authuser=0) # Program Code of Conduct This page is intended as a simple guide to the official code of conduct for the Solutions Partner Program. All participants in the Solutions Partner Program are required to agree to the HubSpot Solutions Partner Program Agreement and remain in compliance with these terms as part of the Agreement. Sections Scroll Left Scroll Right - [Greetings, Program Participants!](https://www.hubspot.com#greetings) - [Program Expectations/Policies](https://www.hubspot.com#widget_215234493838) - [Promote a Positive HubSpot Ecosystem](https://www.hubspot.com#widget_215234493840) - [Security Requirements](https://www.hubspot.com#widget_215234493842) - [Rules of Engagement](https://www.hubspot.com#widget_215234493845) - [Eligibility Requirements](https://www.hubspot.com#widget_215234493847) - [Promotional and Trademark Usage Guidelines](https://www.hubspot.com#widget_215234493849) - [Solutions Partner Directory & Social Media Rules](https://www.hubspot.com#widget_215234493851) - [Partner Events Policies](https://www.hubspot.com#widget_215234493853) - [Violations to the Code of Conduct](https://www.hubspot.com#widget_215234493855) ## Greetings, Program Participants! Welcome to the HubSpot Solutions Partner Program. We are thrilled that you have chosen to partner with us! At HubSpot, our mission is to *help millions of businesses grow better.* With your help, we know we can make that happen. HubSpot partners play an integral role in the success of our program and customers.  The HubSpot culture is driven by a shared passion for our mission and an emphasis on __HEART__ — that is, being __H__umble, __E__mpathetic, __A__daptable, __R__emarkable, and __T__ransparent. When you partner with HubSpot, you agree to uphold our highest standards and provide the best possible experience for our mutual customers. We expect everyone who partners with us to consistently use good judgment to ensure you are representing both HubSpot and your company in a positive light.  In this Program Code of Conduct, we spell out partner program expectations and how different violations are handled by HubSpot. Should you have any questions, your Partner Development Manager is here to provide guidance to you.  We look forward to working with you to provide an outstanding experience to our customers.   Sincerely,  Angela O'Dowd VP, Solutions Partner Program Previous Next - ## Angela O'Dowd VP, Solutions Partner Program HubSpot ## Program Expectations/Policies Participants in the Solutions Partner Program are governed by the legal terms and conditions that are outlined in the HubSpot Solutions Partner Program Agreement, which partners sign upon joining the program. This document is extensive and can sometimes be difficult to navigate, so we want to highlight some of the most important pieces of information for you below.  If at any time you need to review the HubSpot Solutions Partner Program Agreement (HSPPA), it is publicly available online [here](https://legal.hubspot.com/solutions-partner-program-agreement?authuser=0).  Overall, we expect partners to use good judgment in all decisions and interactions with customers, HubSpotters, and other partners.  ## Promote a Positive HubSpot Ecosystem Solutions partners are seen as an extension of the HubSpot brand, and HubSpot strives to create an environment of cooperation and collaboration. Our partners should:  - Follow through on contractual agreements entered into with our mutual customers - Communicate with respect and kindness, whether in person or online, when representing yourself as a HubSpot partner and conducting business in a partner capacity - Use appropriate language and uphold HubSpot’s [Diversity, Inclusion and Belonging](https://www.hubspot.com/diversity/report?authuser=0) values and priorities. ## Security Requirements As a HubSpot Solutions Partner, you have a responsibility to effectively secure access to your HubSpot accounts and protect your clients’ portals from unauthorized access. Your customers trust that you will act with care to protect their data and their customers’ data. It is critical that as a partner, effective security measures are top of mind and adequately enforced in order to build and maintain customer trust, and also, your reputation as a partner. HubSpot has and will continue to add enforcement measures on security features so that all partners are required to adhere to and prioritize the security of their customers. By keeping security top of mind and leaning into enforcement, we can all do our part in protecting customers' data from potential security risks, such as account takeovers, fraud, and others. Below we’ve outlined some core tenets for partners to aid in securing your work in both your partner portal and clients’ portals. #### __Core Tenets__ - In partner and client portals, create and maintain unique accounts for each user within your organization (no account sharing, please!). - Enable Two Factor Authentication (2FA) for all user accounts in your HubSpot Portal(s). - When adding users to client portals, obtain written approval from the client on new accounts and access to their portal. - In partner and client portals, implement the principle of “least privilege” access for partner user accounts in customer portals. - When individuals leave your organization or change roles, remove their access from your partner portal and client portals. - When your agreement with the client concludes, remove your access from client portals. - Respect your customers’ and their customers’ data. Always comply with data protection laws, and never share or use their data for your own benefit. ### In partner and client portals, create and maintain unique accounts for each user within your organization (no account sharing, please!) Maintaining [unique accounts](https://knowledge.hubspot.com/get-started/set-up-your-account?authuser=0) for all employees accessing HubSpot is a critical component of overall partner portal and client portal security. Sharing passwords amongst multiple employees makes accounts more vulnerable to compromise. Account sharing is dangerous both for you as a partner and your clients and makes it difficult, if not impossible, to maintain compliance with the other items in this security expectations list as part of the Partner Code of Conduct. Similarly, partners should never use one portal for more than one client and should never repurpose portals. ### Enable Two Factor Authentication (2FA) for all user accounts in your HubSpot Portal(s). HubSpot accounts often contain a large amount of personal & private information about your contacts, customers, & your business. Two factor authentication (2FA) remains the best, most effective way to ensure that online accounts, including HubSpot accounts, & the data within are safe from bad actors. You must [enforce 2FA on all user accounts](https://knowledge.hubspot.com/account/how-can-i-set-up-two-factor-authentication-for-my-hubspot-login?authuser=0) associated with your organization both within your partner portal & clients’ portals. Users must be challenged by MFA when they sign in to HubSpot’s platform. ### When adding users to client portals, obtain written approval from the client on new accounts and access to their portal. Requests for new or modified access to client portals by partners should be documented and approved by a designated client contact prior to access being granted. The first user in a client portal and the user with the most access should always be a client user. Access should be administered by a HubSpot administrator within the client portal only after explicit approval from the client is obtained. This protects both you and your clients. ### In partner and client portals, implement the principle of “least privilege” access for partner accounts in customer portals. The principle of least privilege is a computer security concept that suggests limiting users' access rights and permissions to only what is strictly required for job completion. HubSpot recommends that partners and clients alike keep the principle of least privilege top of mind when adding, maintaining, and removing permissions from users within their portal(s). Leveraging [permission sets](https://knowledge.hubspot.com/settings/create-permission-sets?authuser=0) is a great way to enforce least privilege within portals. Additionally, we encourage you to perform user audits at least once per quarter to ensure that only relevant individuals have access to portals and maintain the correct level of permissions. ### When individuals leave your organization, remove their access from your partner portal and client portals. User hygiene in both partner and client portals is one of the simplest and most impactful things you can do for added security. As a partner, you have obligations to your clients to only allow active, relevant employees from your organization access to their portals. Be sure to follow the principle of least privilege, and remove partner users from client portals when they change roles/clients, and be sure to [remove partner users](https://knowledge.hubspot.com/settings/deactivate-hubspot-users?authuser=0) from both client portals and partner portals when they leave your organization. As stated above, we encourage you to perform user audits at least once per quarter to ensure that only relevant individuals have access to portals and maintain the correct level of permissions. ### When your agreement with the client concludes, remove your access from client portals. Continuing with the principle of least privilege theme above, you should ensure that you remove your partner users from client portals when your agreement with the client concludes and you, as a partner, no longer need access to the client portal to provide your contracted services. Your quarterly user audits should ensure that only relevant individuals have access to portals and maintain the correct level of permissions in line with your agreement with the client. ### Respect your customers’ and their customers’ data. Always comply with data protection laws, and never share or use their data for your own benefit. Clients and customers are trusting you with their business, their data, and their customers’ data. That data deserves respect, protection, and confidentiality and should never be shared or used for your own benefit. Always be aware of and comply with applicable data protection laws, and when making changes to a client’s HubSpot portal, keep your contractual obligations, data governance, privacy, confidentiality, and ethics top of mind. ## Rules of Engagement Partners are an extension of our sales and service organizations and are expected to abide by the HubSpot Solutions Partner Program Rules of Engagement at all times. Please ensure you’ve read and understand the rules of engagement outlined [here](https://www.hubspot.com/solutions-partner-resource-center/sales-rules?authuser=0). These rules allow us to provide you with the right revenue share and/or sold credit, and ensure that our mutual customers are receiving a quality service experience. Some of the most prominent rules that partners should be familiar with include: - Selling with HubSpot: This section outlines processes to follow to receive credit on deals and partner expectations for engaging with HubSpot and our mutual customers. - Sales Motions: This section outlines what deals qualify for commissions. - Proof of Involvement: This section outlines how we gather consent from customers to grant credit on your sold deals. - Service Guidelines to waive onboarding for your customers. Again, a full list of the Solutions Partner Program Rules of Engagement is publicly available online [here](https://www.hubspot.com/solutions-partner-resource-center/sales-rules?authuser=0).  ## Eligibility Requirements The HubSpot Solutions Partner Program has entry and eligibility requirements to gain access to program benefits. All partners must comply with the terms and conditions of our HSPPA and maintain program eligibility requirements. Some of these requirements include: - Successfully completing Partner Onboarding - If a partner has a gross HubSpot software spend of less than $400 per month, the partner can purchase the Partner SKU with a fee of $400 per month to maintain their eligibility requirements for the Solutions Partner Program and have access to program benefits - Beginning January 2027, a new eligibility requirement will take effect: Partner must have >0 sourced points in the trailing 12-month period. This requirement will be enforced alongside existing performance criteria. - Providing all required documentation to HubSpot for commission payment - Completing all training and/or certification requirements to tier up and/or retain a tier level If at any time you need to review the HubSpot Solutions Partner Program Policies, it is publicly available online [here](https://www.hubspot.com/partners/solutions-program-policies?authuser=0).   ## Promotional and Trademark Usage Guidelines We retain all ownership rights in HubSpot trademarks, including, but not limited to the use of our trademarks on websites, blogs, social media channels, YouTube channels, and newsletters. For a list of some of our marks, check out [Our Trademarks](https://legal.hubspot.com/trademarks?authuser=0) page. Partners agree not to use HubSpot logos or other marks, register website domains, or name their business or offerings in any way that violates our policies or infringes on our trademarks. To ensure proper use, partners should:  - Only use the images of our trademarks that we make available to you as part of your participation in the Program (e.g., certified partner badges), without altering them in any way - Only use our trademarks in connection with the Partner Program and in abidance with the HSPPA - Always request approval for press releases and paid ads mentioning HubSpot The Solutions Partner Program Promotional Guidelines will provide you with a more in-depth outline of the appropriate use of HubSpot logos and trademarks, including how to request approval for press releases and paid ads mentioning HubSpot. It is publicly available online [here](https://www.hubspot.com/partners/promotion-guidelines?authuser=0). You can also read more about HubSpot’s Trademark Usage Guidelines online [here](https://legal.hubspot.com/tm-usage-guidelines?authuser=0). ## Solutions Partner Directory & Social Media Rules We expect our partners to hold themselves to a professional standard when promoting themselves on our Solutions Directory page, in social media groups, and online in general. Partners are expected to treat their Solutions Directory listing as they would any other professional page and to adhere to the Directory Terms of Use and HubSpot’s Acceptable Use Policy. Partners may not use their HubSpot platform in a manner that: - Is threatening, abusive, harassing, stalking, or defamatory - Is deceptive, false, misleading or fraudulent. For example, partners may only list themselves in the directory in locations where they have a physical office. Otherwise, they should be listed as remote. - Is invasive of another's privacy or otherwise violates another’s legal rights (such as rights of privacy and publicity) - Contains vulgar, obscene, indecent or unlawful material A full list of the Directory Terms of Use is publicly available [here](https://legal.hubspot.com/marketplace-tou?authuser=0) as well as HubSpot’s Acceptable Use Policy which is publicly available [here](https://legal.hubspot.com/acceptable-use?authuser=0). You can find our Marketplace Reviews Policy [here](https://legal.hubspot.com/review-guidelines?authuser=0). The rules for participation in the Solutions Partner Facebook group can be found [here](https://www.facebook.com/groups/732402100281543/about?authuser=0). ## Partner Events Policies We expect our partners to hold themselves to a professional standard while attending all HubSpot events, be it in person or virtual. We expect that any interaction you have with customers, HubSpotters, or other partners at any event is kind and respectful.  HubSpot will not tolerate any acts of: - Harassment - Racism - Sexism - Or any exclusionary language and/or behavior You can read the full Program Events Code of Conduct [here](https://www.hubspot.com/solutions-partner-program-event-code-of-conduct?authuser=0).  ## Violations to the Code of Conduct Living up to the tenets of __HEART__, transparency is very important to us. Therefore, we want to be transparent with our partners about the consequences of violating the code of conduct. We want to be very clear that, in some cases, violating the code can be grounds for termination from the program. Obviously, we hope that never happens. But we take violations seriously at HubSpot and will investigate each one thoroughly.   #### How are violations reported and investigated? Partner Operations will, from time to time, have issues raised to us by customers, other partners, or HubSpotters. When this occurs, we open a partner escalation ticket to investigate the issue.   If you, as a partner, have a violation to report, you should reach out to your PDM for guidance on how to approach the situation. If needed, they can raise an escalation ticket on your behalf, and the Partner Operations team will conduct an investigation based on the nature of the report. If you do not wish to involve your PDM, contact [partner-operations@hubspot.com](mailto:partneroperations@hubspot.com?authuser=0) directly. We commit to thoroughly investigating issues and consider all sources of relevant information, including partner input when possible. We will communicate to you the result and details of the investigation where appropriate. Please understand we may not always be at liberty to provide all details of an investigation.  #### What are the consequences of violating the code? Violations to the code of conduct will be recorded in a partner’s history, and a history of repeat issues could result in termination from the program. Depending on the severity of the violation, consequences might include:   - A warning notice (delivered by email) - Loss of revenue share - Removal of or a drop in tier level - Inability to participate in special opportunities or events - Suspension from the program - Termination from the program Partners will be notified in writing via email if they receive a warning. We will only contact the primary contact for your account.  ##### Thank you for adhering to the terms outlined in this Program Code of Conduct. This code has been crafted so that all stakeholders, including partners, customers, and HubSpot, benefit from adhering to these terms. These are not constraints, but an aligned set of rules to allow us to operate in a fair, respectful, and collaborative manner. Our partner program would not be possible without your support and we thank you for abiding by our code of conduct. 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