Technology Partner Resources
Your home base for all technology partner resources. Learn how to better market, sell, and build in the HubSpot ecosystem.
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Measuring partnership ROI
Quantify the impact of your HubSpot integration and partnership so you can prove what's working, prioritize the right partnerships, and showcase results to your leadership team. This guide walks you through frameworks for tying installs to revenue retention, pipeline growth, and deal velocity. -
Marketplace review sourcing and management guide
Reviews aren't just feedback — they're your most credible sales tool. This guide gives you a repeatable framework for sourcing, managing, and leveraging HubSpot Marketplace reviews, from timing your first ask to turning five-star moments into go-to-market fuel. -
Marketing your HubSpot integration: drive growth through the Better-Together approach
Learn the strategies of how HubSpot's top-performing technology partners are marketing their apps to drive success in the ecosystem -
Post-install excellence: converting installs to active users
New installs of your app are high-intent prospects. Learn the best tactics to convert them into paying customers and active users -
HubSpot technology partner marketing best practices
View the deck of marketing best practices for HubSpot technology partners with real examples from top-performing partners
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Integration customer onboarding guide
Installs don't equal adoption — what happens after matters most. This guide walks you through post-install onboarding strategies, ready-to-use nurture templates, and proven tactics to get customers to their first "aha" moment fast. -
HubSpot influenced revenue form
This is a guide explaining HubSpot's Influenced Revenue Form to technology partners — covering how and when to submit referrals or deal influence claims, what documentation is required, and how approved submissions contribute to tier advancement within the Technology Partner Program -
Mastering the HubSpot integration sales story
Learn the strategies and tactics to equip your sales team to sell faster, win more, and close bigger deals -
HubSpot technology partner sales best practices
View the deck of sales best practices for HubSpot Technology Partners with real examples from top-performing partners
Deep integration strategy: why integration depth determines partnership success
Learn how to build integrations that drive higher stickiness, usage, retention, and stellar reviews—not churn
Measure your app's performance and address customer feedback
Check the usage of your app, who's viewing your listing, how many installs you're driving, and so much more in your developer portal
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By Enhancing their Integration, Hotjar Increases Installs and Retention
Hotjar upgraded their HubSpot integration to attract new customers and improve customers' satisfaction. The higher quality integration has driven an increase in installs, usage, and retention of Hotjar customers.
Scaling eCommerce Businesses: MakeWebBetter's Impact on the HubSpot Ecosystem
MakeWebBetter is on a global mission to bolster business scalability. They have serviced over 17,500 users with their eCommerce integrations, helping them reach the Elite tier as a solutions partner.
SmartBug Shares How They Drive Over Six Figures in Pipeline Through Their Technology Partners
SmartBug Media is an Elite solutions partner that has over 30 technology partners. They work closely with these partners to co-market and co-service. Learn how they select KPI technology partners, and how they have worked with CallRail to drive more revenue.
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Bayard Bradford Reaches Elite Tier and Accelerates Growth by Creating Datawarehouse.io App Business
Bayard Bradford built an app business with rapidly growing revenues that drives more customers to their services. Their popular apps maintain an average review rating of 4.8 out of 5 stars, and combined with their services, enable their customers to excel.
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By Building a Powerful Integration, CallRail Sees an Increase in Deal Size and Strong Customer Retention
CallRail is one of the most popular calling apps in the HubSpot marketplace and they continue to grow by working closely with HubSpot's internal teams and Solutions Partners.
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From App Studio to SaaS Success: hapily's Journey in the HubSpot Ecosystem
Driven by the opportunity to extend a growing platform, hapily is thriving in the HubSpot ecosystem.
OrgChartHub Goes All in on HubSpot Partnerships and Sees Incredible Results
OrgChartHub chose to exclusively build their apps for HubSpot. They have leveraged HubSpot's community and go-to-market teams to acquire new customers, build brand equity, and drive more active installs for their apps.
When Growth is the Goal, Arrows puts a Focus on HubSpot Customers
Through collaboration with HubSpot's go-to-market teams and creating content for the HubSpot community, Arrows has become one of the fastest growing apps on HubSpot's marketplace.
RollWorks Boosts Business by Investing in HubSpot Partnership
By investing in HubSpot across their organization, RollWorks has generated leads, seen an increase in deal value, and boosted customer retention.
Aircall Acquires New Customers with HubSpot
After Aircall chose to heavily invest in the HubSpot ecosystem, their solution became the most installed telephony integration.
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How Aligning with HubSpot Led to a Deal Close Rate of 75%
By partnering with HubSpot, QuotaPath has been able to win and close more deals faster, onboard customers more quickly, and build brand equity.
Technology Partner Program Guide
Start by bookmarking the Technology Partner Program Guide. It is an evergreen resource that contains the list of benefits available to HubSpot Technology Partners and the rules to unlock them.
Partner Growth Accelerator
The Partner Growth Accelerator (PGA) is a live training program designed to enable solutions and technology partners to build joint go-to-market campaigns and unlock access to MDF.