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Free Email Marketing Tools

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

Get started free Get a demo

  • Boost email opens with AI-generated subject lines and email copy

  • Design stunning emails with customizable templates for newsletters, events, and more

  • Automate what happens after your email is sent with simple workflows

  1. Email marketing tools that treat recipients like people.

    Email marketing campaigns can feel impersonal or irrelevant to recipients and can also pose challenges for marketers with limited design or development resources and multiple deadlines. If you have to beg, borrow, and steal to get help from designers or IT, it’s hard to wow your recipient.

    With HubSpot’s email marketing tools, everything you need is baked right in. Design and send professional emails with drag-and-drop editing features and pre-built templates, employ AI for subject lines and email copy, and take advantage of email automation to personalize emails with CRM data or automate follow-ups based on contact engagement.

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  1. Create beautiful email campaigns independently.

    Craft professional email campaigns without requiring support from multiple stakeholders. Get started with one of HubSpot's goal-based email templates that display perfectly across any device. Then use the drag-and-drop editor to customize layout, calls-to-action, and branding.

  2. Boost opens and clicks with personalization.

    Boost average email open rates when you tailor your emails to each subscriber. Use contact name, company, lifecycle stage, list membership, and more to automatically serve up the most relevant subject lines, links, attachments, and CTAs. Then schedule your campaign and use email automation workflows to trigger specific follow-up actions based on recipient engagement such as email opens, bounces, and link clicks.

  3. Optimize email campaigns with A/B tests and analytics.

    Use A/B tests to learn which subject lines get the most opens, and which content drives engagement and sales. Dive even deeper into your data to see who’s engaging with each email and when, the most popular content, and more. Then design new email marketing campaigns that will take conversion rates to new heights.

  4. Use AI to send engaging emails.

    Bid farewell to spending hours struggling with email copy or mulling over the perfect subject line for your next newsletter. Use AI content writing features to quickly generate emails with simple prompts. Or use slash and highlight commands to skillfully rewrite, edit, or adjust the tone of existing copy to meet your needs.

    Upgrade to get messaging insights [beta], a tool that uses AI to analyze your email marketing performance, delivery, and engagement. Find and fix problems with your campaigns, make your content and CTAs more engaging, and get suggestions based on data to make sure your messages reach the right people.

Have questions? Give us a call and we'll walk you through it.

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Related Resources

If you’re interested in email marketing tools, these related resources may help.

Frequently Asked Questions

  • Email marketing is when a brand uses email as a method of delivery to communicate marketing messages to prospects and customers — such as abandoned cart emails, user onboarding campaigns, and product discounts or holiday sales. 

    Outside of driving revenue, many companies have an email marketing strategy centered on providing value for customers and building relationships. If brands have a reputation for giving helpful information, their marketing emails are much more likely to be engaged with.

    HubSpot's email marketing tools do all these things with the additional benefit of being automatically integrated with your CRM, helping you track how effective your messaging is.

  • Popular features of HubSpot's free email marketing tools include:

    • Bulk emails that are tested and optimized for every device type
    • A simple drag-and-drop editor that makes it easy to design professional emails
    • An extensive template library proven to drive customer engagement 
    • Integration with HubSpot’s CRM and Salesforce, making it easy to personalize emails and build lists
    • AI writing assistance that helps marketers generate new copy and fine-tune existing text

  • Most successful email marketing campaigns utilize some or all of these best practices:

    • Short and catchy subject lines

    • Engaging visuals that load quickly on mobile and desktop

    • Easy-to-read text formatting

    You can further optimize your email marketing campaigns using HubSpot's built-in reporting to analyze and replicate the content your audience engages with. Additionally, you can find out more about your email subscriber's preferences with A/B testing.

  • HubSpot’s email marketing software is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional, and Enterprise editions of Marketing Hub.

  • Not all email marketing campaigns are built equally, which is why HubSpot features goal-based email templates to help you get started.

    Newsletters and promotional emails are often used to capture new leads. Product launch announcements, event invitations, and birthday or seasonal messages are typically used to re-engage existing customers and leads. 

  • HubSpot's email marketing tools include templates for:

    • Email newsletters
    • Birthday outreach
    • Promotional offers
    • Product launch announcements
    • Reengagement/lead nurture

    You can customize each template to suit your needs and brand. Alternatively, you can use the drag-and-drop email editor to build your own template without coding or design experience.

  • If you don’t already have a contact list, email marketing can take time to see results. You’ll need to collect a list of email addresses from people interested in hearing what you have to say. However, if you already have a list of email subscribers, you can use HubSpot’s email marketing WYSIWYG ("what you see is what you get") editor to make beautiful emails within minutes. There is very little preparation needed, and your team will be ready to send their first campaign quickly.