Free Sales Leads & Prospecting Software

Track sales leads’ visits to your website in real time, determine which prospects are the most engaged, and set up email notifications for your team.

Get started with HubSpot's sales leads and prospecting software.
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Start Prospect Tracking Today for Free

Get set up in seconds to start generating sales leads and honing in on your most engaged prospects.

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Identify and track prospects in your HubSpot account to build a business leads database.

  1. Get real-time insights with HubSpot's prospecting software.

    Start prospect tracking in real time.

    Know which companies are visiting your site at any given moment, and log those prospect actions directly into your HubSpot database.

    Get deep insight into the number of visitors and number of page views, helping you hone in on interested prospects.

    Prioritize follow-up on your most engaged business leads instead of chasing down cold prospects.

  2. Filter the most qualified prospects and sales leads.

    Filter down to the most engaged prospects.

    Sort prospects using dozens of different filtering criteria like geography, company size, number of visits, and more.

    Use filters to create custom views for your sales team so they can easily track only the prospects that matter to them while building out a high-potential business leads database.

    You’ll spend less time sifting through leads, and more time closing.

  3. Set up notifications for prospecting and sales leads tracking.

    Keep sales reps informed of the warmest leads.

    Give everyone on your team a daily email digest of the prospects that matter to them.

    Set up automated emails and revisit notifications to alert your team when the companies they care about are visiting your site.

    Make timely follow-up foolproof by automating the grunt work.

The All-in-One Sales Software Your Team Will Actually Use

Email Sequences

Put prospecting on autopilot to keep them from slipping through the cracks and free up more time to close warm leads.

Email Templates

Turn your most effective and repetitive sales emails into templates you can access inside your inbox and share with your team.

Email Tracking

Know the second a lead opens an email, clicks a link, or downloads an attachment, and surface the most relevant notifications to the top of your activity feed. Then send a perfectly timed follow-up.

Email Scheduling

Schedule emails to go out at a specified date and time, or use machine learning to deliver emails to prospects when they’re most likely to engage.


Optimize your documents and personalize your pitch by seeing who views each document and which pages they spend time on.


Share a link that gives leads the power to choose a time that works for everyone. Works with Google Calendar, Office 365, and HubSpot CRM.

Live Chat

Connect directly with prospects when they’re actively engaging with your website. Route chat conversations to the right salesperson to build better relationships and close more deals.


Queue up a list of sales calls, make them from inside your browser, log calls to your CRM automatically, and record calls with a single click.

Sales Automation

Use workflows to automate manual, time-consuming tasks: Rotate leads, create deals and tasks, and more.


Out-of-the-box and customizable reports and dashboards allow you to share high-level business metrics with executives, or dig into more granular metrics for your sales team.

Predictive Lead Scoring

Prioritize your outreach based on a prospect’s likelihood to become a customer so you don’t waste time trying to qualify poor-fit leads.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email, meeting, call, and more is at your fingertips.

Frequently Asked Questions


    Sales leads software makes it easy for sales team members to manage and update leads, aggregate new ones, and understand how their leads arrived on your site. Team members can use sales leads software to keep track of which leads are visiting your site, what actions they’re taking, and how they’re moving through your sales cycle. They can also use sales leads software to aggregate a list of potential inbound leads to reach out to once their current leads start to run dry.

    HubSpot’s sales leads software also makes it easy for managers and team leads to understand the health of each sales rep’s book of business, schedule ongoing training, and visually see how leads are progressing through the customer journey.


    Popular features of HubSpot’s sales leads tools include:

    • Identify engaged leads with website viewership statistics
    • Predictive lead scoring and auto-generated call lists
    • Filter lists based on specific criteria like location, number of site visits, and company size
    • Digests and automatic daily reminders sent to you and your team
    • Email sequences and automation functionality to make sure leads never slip through the cracks
  • HubSpot’s sales leads tools are part of Sales Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Sales Hub.

  • Sales leads software is instant to set up. The only thing you need to set up before getting started is access for your team and information about their specific roles. Get up and running in seconds and help your team get prospect data to support closing deals more quickly.

Start Using HubSpot's Sales Prospecting Software Today

Prospect faster, reach more leads, book more meetings, and close more deals with less work.

Works with Gmail, G Suite, and Outlook or Office 365 for Windows