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  • Lead Management & Prospecting Software

Lead Management & Prospecting Software

Build better pipeline with an AI-powered sales workspace that guides reps to your highest-value leads.

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  • Surface and prioritize your most impactful prospecting actions

  • Manage leads with intelligent tools that automate busywork

  • Turn insights into relevant conversations that drive results

  1. Manage lead and prospecting activities in one place.

    Give your reps everything they need to manage leads and prospecting in a single sales workspace. Get daily AI-recommended actions to help you prioritize the most important next steps and manage tasks automatically. Access leads, deals, and target accounts in one view, with all the context needed for meaningful conversations.

  1. Make every prospect interaction count.

    Modern prospecting isn't about volume — it's about relevance. Give your reps the insights and context they need to create personalized buyer experiences. Turn every meeting into an opportunity with an AI assistant that handles preparation, captures key details, and guides follow-up. Meanwhile, intelligent company research and engagement summaries ensure every conversation moves relationships forward.

  2. Automate your pipeline management.

    Let AI handle the administrative work while your reps focus on selling. Leads automatically progress through customizable pipeline stages based on engagement, with rules and required fields ensuring data quality. Give managers the visibility they need with real-time pipeline insights and tracking.

  3. Personalize prospecting at scale.

    Turn hours of research into minutes of action. HubSpot’s AI-powered prospecting tool leverages the data within your CRM to research targets, craft personalized outreach, and adapt to your selling strategy — all within your existing workflow. Let your reps focus on what they do best: closing deals.

  4. Guide reps to the best opportunities.

    Help reps focus on their most promising leads with daily AI recommendations. Work through prioritized task lists that show key customer context and next steps while automatic CRM updates keep data current. Turn more prospects into pipeline opportunities with step-by-step guidance.

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768
  • 78%

    Customers who use HubSpot's sales software see a 78% increase in deal close rate after 6 months.

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Frequently Asked Questions

The personalized sales prospecting workspace in HubSpot allows reps to manage their leads and deals in one place. It helps them stay organized, prioritize tasks, and optimize their schedule with AI-powered guidance.

It also makes it easy for managers and team leads to understand the health of each sales rep’s book of business, schedule ongoing training, and visually see how leads are progressing through the customer journey.

Popular features of HubSpot’s prospecting tool include:

  • A purpose-built workspace that helps sales reps manage their leads and sales activities efficiently.
  • It’s easy to use, so sales teams can quickly adopt it.
  • Comprehensive lead management capabilities empower reps to effortlessly create, manage, and track leads throughout the sales process.

HubSpot’s prospecting software is part of Sales Hub Professional or Enterprise.

Setting up prospecting software is quick and easy. You only need to grant access to your team. Within seconds, you'll be up and running, empowering your team to gather prospect data efficiently and speed up the deal-closing process.

Yes, HubSpot has a vast ecosystem of over 1,600 ready-to-use integrations on its app marketplace that do not require any middleware, including many essential sales tools.

By connecting your sales tech stack to HubSpot, you’ll get the benefit of having all of your data in one place, which makes it even easier to create relevant, contextual experiences for your customers — without the cost or complexity.