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Everything you need to know about your pipeline in one place

With HubSpot's sales reporting, get full visibility into your sales process, so you can optimize your team's routine and create great experiences for your prospects

Love the idea of building custom reports for your sales team, but not quite sure which reporting features are included in each HubSpot product? This page will walk you through the differences between HubSpot CRM's out-of-the-box sales reports and the sales reporting that's included in the Reporting Add-on.

HubSpot CRM

Reporting in HubSpot CRM is built around the idea of dashboards. A dashboard is, quite simply, a collection of reports. At the top of any dashboard, you can easily change the dashboard’s date range, customize who can access it, and drag & drop or resize the individual reports based on your team’s priorities. Dashboards can have up to ten reports on them.

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HubSpot CRM includes a set of essential sales reports out of the box, 100% free.

Here are a few examples.

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    Deal Forecast

    This forecast report shows the amount of revenue for deals in each stage of your deal pipeline. The forecasted revenue is calculated by multiplying the deal amount by deal stage probability.

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    Sales Performance

    This report shows a summary of your sales progress. It shows contacts that have been assigned and worked by reps on your team, and also the number of deals that have been created and closed won.

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    This report shows the total number of calls, emails, meetings, notes, and tasks your team has logged in the selected time frame. Need a better way to log these sales activities? HubSpot Sales works seamlessly with HubSpot CRM.

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    Deals Closed vs. Goal

    This report shows revenue from closed deals, plotted against your team's quota.

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    Recent Activity

    Track the most recent calls, emails, meetings, notes, and tasks logged by your team.

Sales Hub Professional

HubSpot CRM provides a set of essential sales reports, 100% free. These reports cover the basic building blocks of sales reporting. But not every team is created equal.

To get the full picture of your sales team’s success, both Sales Hub Professional and the Reporting Add-on provide access to HubSpot’s custom report builder, which enables you to create custom reports based on the data that’s most important to your team. At HubSpot, we report on information like company size, job title, industry, and geography. Which data on your contacts, companies, and deals is most pivotal?

The custom report builder is as flexible as it is powerful. But don’t take our word for it. Below, we’ve outlined four examples of reports that our best customers use to measure their sales success with the Reporting Add-on.

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    Which of your reps has the most deals in the works? How close are those deals to closing? Use this report to drum up a bit of friendly competition between your reps as they track each other’s progress over time.

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    How are your reps moving deals from stage to stage? Are there certain stages from which deals aren’t progressing? This report helps you identify patterns in movement through your funnel.

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    Detailed Forecasts

    Which of your reps are in line to have the best month? Use this report to find out.

    Closed Amount” represents what each rep has sold so far.
    Forecast Amount” is their projection --- weighted by the percentage associated with the current deal stage.
    Amount” is the total amount of deals slated to close in the time frame you set.

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    If your reps aren’t hitting their numbers, you need to ensure they’re putting in the necessary inputs. Are they making enough calls, sending enough emails, scheduling enough meetings to create the number of deals, to hit their number?

HubSpot CRM
Sales Hub Professional
Reporting Add-on
Essential Sales Reports
See below for details.

HubSpot CRM

Sales Hub Professional

Reporting Add-on

Recurring Emails of Dashboards
Schedule daily, weekly, or monthly emails to share important dashboards with your teams so they can keep track of their progress over time.

HubSpot CRM

Sales Hub Professional

Reporting Add-on

Drag & Drop Interface
Move reports around your dashboards with a single click.

HubSpot CRM

Sales Hub Professional

Reporting Add-on

Custom report builder
Build custom reports around the data that's most important to your business.

HubSpot CRM


Sales Hub Professional

Reporting Add-on

Customize Essential Reports
Customize the out-of-the-box reports to your team's specific needs.

HubSpot CRM


Sales Hub Professional

Reporting Add-on


HubSpot CRM


Sales Hub Professional


Reporting Add-on


Get better visibility into your pipeline now.

See HubSpot's sales reporting in action today.