Red Points
red-points-logo.svg Red Points helps companies to defend against content piracy and product counterfeiting and by 2015, it was on a mission to widen its customer base. It knew that marketing would be the key to getting the traffic and leads it needed, but the point solutions it was using weren’t working well together. Its search for an all-in-one automation platform led it to HubSpot. Since signing up, Red Points has increased its web traffic by 4X and its leads by 3X. Red Points helps companies to defend against content piracy and product counterfeiting and by 2015, it was on a mission to widen its customer base. It knew that marketing would be the key to getting the traffic and leads it needed, but the point solutions it was using weren’t working well together. Its search for an all-in-one automation platform led it to HubSpot. Since signing up, Red Points has increased its web traffic by 4X and its leads by 3X. Read more

3X increase in leads

1K leads generated each month

4X increase in website traffic

From Too Many Tools to One Powerful Solution

Founded in 2011 in Barcelona, Red Points helps its clients to protect their intellectual property and assets online. It uses sophisticated machine-learning capabilities to make it the most comprehensive efficient solution, and it counts some of the largest companies in the world, including Condé Nast and Universal, as customers. By 2015, it was ready to widen its user base to include all business sizes.

“Big brands aren’t the only ones fighting piracy and counterfeiting, and we wanted to capitalise on that. To succeed, we knew we would need to supercharge our marketing. However, we were using a collection of different tools – MailChimp, WordPress, Instapage and many others – which just wasn’t practical. They didn’t work well together, so it was difficult to pursue a cohesive strategy and prove the ROI of our actions,” explains Marc Gassó Busquets, demand generation marketing manager at Red Points.

Marc’s search for an all-in-one marketing solution led him to the HubSpot website.

“It answered all of the questions that we had about the inbound methodology, and we were also impressed by the library of resources on offer and the blog. It was clear that this was a company that was truly invested in its customers.”

The next step was to evaluate the HubSpot software.

“It was easy to use, and it had all the features we needed. We would be able to sync up all of our activities and start gathering the analytics that we had been missing. We also looked at Marketo, which our CMO had used in a previous role, but the HubSpot software offered a more straightforward route to success.”

The decision was made, and Red Points signed up with HubSpot in 2015.

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free
Section break

The Inbound Effect

Since partnering with HubSpot, Red Points has seen some tremendous results.

“In the past 12 months, our website traffic has increased by 4X, and our leads are up by over 3X. We’re growing exponentially, and generating 1,000 leads each month, that’s thanks to the HubSpot software.”

The company now gets 30% of its leads through inbound – it used to get close to none – and it ranks on the first page of Google for its main keywords.

“That’s huge for us, because we are competing against big companies that are well-established in the marketplace.”

“We have quite a long sales cycle, and our outbound leads don’t just say ‘yes’ right away. They are reading our content, registering for webinars – our inbound work is helping us to clinch more deals.”

Red Points is about to close a third round of investment, and its long-term goal is to become the ultimate resource for brand and trademark management.

“The HubSpot software has been a big part of our growth so far, and that’s not going to change. In fact, we plan to use it even more!”

About Red Points

Founded in 2011 in Barcelona, Red Points protects intellectual property and assets online. With its cutting-edge technology, it scans marketplaces, websites and social media to identify trademark and copyright infringements. The Red Points platform has site-specific removal tools to ensure that infringements are taken down. Red Points stands apart from its competitors as it uses machine-learning on its platform, allowing for ever-increasing efficiency at a cost effective fee. Red Points works with leading publishers, content owners, brands, consumer goods and sports companies across the world, and it is disrupting the IP protection industry.

Industry: Business Services

Company Size: Mid-Market

Location: Iberia

Software: Marketing

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free

Read More HubSpot Success Stories

CloudApps

Founded in the UK in 2009, CloudApps helps customers create a clean and healthy sales pipeline. It i...

AES International

AES International is the world’s first overseas corporate chartered financial planner. Based in Duba...

iGeolise

Founded in 2009, iGeolise is the creator of the TravelTime platform. The platform's API enables thou...

Unum

Unum is one of the UK's leading employee benefits providers and has more than 40 years' experience i...

PatSnap

PatSnap is the leading provider of Intellectual Property Analytics, for analysing tech trends, drivi...

Assignar

Assignar is a unified software platform to support construction operations from the office to the fi...

InnerDrive

Founded in 2008, InnerDrive is a mental skills training company that helps people develop a growth m...

Sendle

Sendle is a contract-free Australian delivery service that harnesses a network of couriers to send g...

Webikeo

Founded in 2013 in France, Webikeo is a professional content broadcasting website that hosts webinar...

Incenteev

Founded in 2010 in Paris, Incenteev offers a digital coaching solution for sales teams. With it, com...

Back to customer stories homepage