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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
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- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
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- [Investor Relations](https://ir.hubspot.com/)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [Directory](https://www.hubspot.com/case-studies/directory)
- Talmundo

# Talmundo Increases Leads by 313% With HubSpot
Software & Technology
25-200 employees

- 252%
increase in traffic
- 313%
increase in new leads
- 73%
increase in sales conversions
Use Cases
- Increase Leads
Products
- [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise)
- [Data Hub](https://www.hubspot.com/products/operations)
### Story Overview
In just the past 12 months, Talmundo has increased its website traffic by 252% and its new leads by 313%.
### About Company
Talmundo's mobile-friendly onboarding software blends data-driven onboarding insights together with company culture to deliver a seamless onboarding experience for new employees.
### A Startup Ready to Scale Up
[Talmundo](https://www.talmundo.com/) founder Stijn De Groef spent much of his career as an HR executive, becoming increasingly frustrated with digital tools that made HR processes more complicated. He set up Talmundo to counteract this, and its employee onboarding app found significant traction in the marketplace.
However, by 2016, Talmundo realised that if it were to continue on its growth trajectory, it would need to rethink its marketing. “At the time, we were using a lot of disconnected tools, like MailChimp for emails and Google Analytics. We also had a WordPress website that the marketing team couldn’t update easily, and a custom CRM that no-one was using because it didn’t provide any insights,” explains Christina Chaplin, Head of Marketing at Talmundo.
Christina is a strong believer in the [inbound methodology](https://www.hubspot.com/inbound-marketing), so she wanted an all-in-one solution that would provide greater automation and joined-up analytics. She also had an eye on the future. Talmundo was hoping to secure funding that would allow it to scale, so it needed to prove that its marketing and sales functions were on point and could accelerate quickly with additional funding.
She evaluated Pardot and Marketo and considered using Salesforce as an add-on CRM. However, she found that HubSpot had the most compelling proposition. “We loved the look and feel of HubSpot [Marketing Hub](https://www.hubspot.com/products/marketing); it was user-friendly and had all the powerful features we needed under one roof. As well as that, we were impressed by the support that HubSpot was offering – nothing was too much trouble! We especially liked its straightforward onboarding program, which we believed would help us to hit the ground running.”
The fact that HubSpot offered a [free CRM](https://www.hubspot.com/products/crm) and sales software was also a significant draw. Talmundo was a company on the rise, and it needed to choose a platform that could grow along with its teams. Talmundo decided to go ahead and signed up for Marketing Hub Professional in June 2016.
### Automation and Analytics Accelerate Success
The HubSpot onboarding team helped Talmundo transfer its entire website from WordPress to the [Content Hub](https://www.hubspot.com/products/content). “HubSpot made the whole process so easy. They took our existing website and completely rebuilt it – all we had to do was double check that it looked how it was supposed to,” says Christina.
After that, Talmundo could get down to the business of optimising its site. Christina and her team set up [landing pages](https://www.hubspot.com/products/marketing/landing-pages), [calls-to-action](https://www.hubspot.com/products/marketing/calls-to-action) and pop-up [forms](https://www.hubspot.com/inbound-marketing), as well as the [workflows](https://www.hubspot.com/products/marketing/marketing-automation) that would maximise their impact. [HubSpot analytics](https://www.hubspot.com/products/marketing/analytics) became a big part of her day-to-day, allowing her to make data-driven decisions in a way that simply hadn’t been possible before.
“When I was using point solutions, all my time was taken up with executing marketing rather than analysing and optimising it. Now I can create reports on virtually any metric and see what is working and what isn’t.”
Sales and marketing alignment has also improved. HubSpot CRM connects with HubSpot Marketing Hub, which allows for better communication between teams and the smoother transition of leads. Every interaction that a prospect has had with the company is logged automatically, making sales outreach more personalised and successful, crucial for an enterprise-level software company. “By mid-2018, we had expanded our sales team considerably and decided to switch from the free HubSpot sales tools to [HubSpot Sales Hub](https://www.hubspot.com/pricing/sales). We felt that we were in a position to get value out of all the extra features by that point.”
The [sequences tool](https://knowledge.hubspot.com/articles/kcs_article/sequences/use-sequences) has proved particularly popular with Talmundo’s salespeople. With it, they can turn their most effective and repetitive sales emails into templates and send them to prospects at just the right time. “The automation features are such a timesaver. Our sales department can service two to three times more accounts now, and it’s virtually impossible for leads to slip through the cracks.”
Talmundo has also made use of all the support that HubSpot provides. Christina has completed many certifications through the [HubSpot Academy](https://academy.hubspot.com/), and she is in regular contact with her HubSpot account manager who is an [Inbound Consultant](https://www.hubspot.com/services). “We discuss everything from technical issues to long-term tactics, but sometimes it’s just helpful to have an outside person to bounce ideas off. He brings a lot of knowledge to the table. He knows the HubSpot software inside and out, and he knows our sector so those conversations can be very productive.”
### Raising the Bar on Results
Since signing up with HubSpot, Talmundo has seen improvements across all of its key metrics. However, things took off in 2018, when it aligned its sales and marketing teams and intensified its use of the HubSpot software. “In just the past 12 months, we increased our web traffic by 252% and boosted new leads by 313%. That’s impacted our sales conversions, which are up by 73%,” says Christina.
Talmundo has also adopted [HubSpot’s new flywheel methodology](https://www.hubspot.com/flywheel), which puts the customer at the centre of everything that a company does. Whereas the funnel approach traditionally encouraged marketing and sales to work together to attract and engage customers, it didn’t account for how important it is to keep delighting them at every stage – including after they close.
“Our flywheel is already turning pretty fast between marketing and sales, so our next step is to spend more time working on customer success. We want to build meaningful relationships with our customers because when they thrive, we thrive. Their word of mouth, reviews and referrals drive new business, and their feedback helps us create a more delightful end-to-end client experience.”
Talmundo’s long-term goal, according to Christina, is to keep scaling. “That’s always been our intention, but I think that now we are ready to really turn things up. Our teams are working together, we’ve optimised our processes, and we have more time to spend on strategy. HubSpot has been a big part of that.”
Table of Contents Table of Contents
- [A Startup Ready to Scale Up](https://www.hubspot.com#a-startup-ready-to-scale-up)
- [Automation and Analytics Accelerate Success](https://www.hubspot.com#automation-and-analytics-accelerate-success)
- [Raising the Bar on Results](https://www.hubspot.com#raising-the-bar-on-results)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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- 
### How Growth Tribe Increased Conversions by 200-300% with HubSpot
- 25-200 employees
- Netherlands
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/growth-tribe)
- 
### How Tracksuit have automated and scaled operations on their journey to global growth.
- Software & Technology
- 25-200 employees
- Data Hub
* * *
[Read more](https://www.hubspot.com/case-studies/tracksuit-0)
- 
### Flinks significantly increases SQLs YoY with HubSpot
- Software & Technology
- 25-200 employees
- Data Hub
* * *
[Read more](https://www.hubspot.com/case-studies/flinks)
- 
### How 6clicks Achieved 806% Growth with HubSpot
- Software & Technology
- 25-200 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/6clicks)
- 
### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration
- Software & Technology
- 25-200 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/storykit)
- 
### TimeLog Builds Cross-team Alignment With HubSpot
- Software & Technology
- 25-200 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/timelog)
- 
### How HubSpot helped Dopper go from 3 to 1 integration and end disconnected data & customers
- 25-200 employees
- Netherlands
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/dopper)
- 
### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent
- Software & Technology
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/eventus)
- 
### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude
- Software & Technology
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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