Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) # HubSpot vs HighLevel The full customer journey on a platform built for your business — not the agencies reselling it. [Get started free](https://app.hubspot.com/signup-hubspot/marketing) [Get a demo](https://offers.hubspot.com/demo) ## Why choose HubSpot? #### Marketing, sales, and service — all in one platform # __83%__ 83% of HubSpot users say it is effective at unifying their company's data all in one place1 #### Reporting that connects every activity back to revenue # __5x__ Customers using Marketing, Sales, and Service Hub reporting have a 5x higher deal close rate2 #### AI agents and features built on complete customer context # __48%__ Customers using HubSpot AI sales features see a 48% decrease in average time to close2 ## HubSpot vs HighLevel at a Glance | | HubSpot | HighLevel | |--------------------------------------------------------------------|---------|-----------| | __Email Marketing__ | | | | __Social Media Management__ | | | | __Website & Landing Pages__ | | | | __Pipeline Management__ | | | | __Meeting Scheduling__ | | | | __Native SMS & Calling__ | | | | __AI Agents__ | | | | __AI Assistant/Copilot__ | | | | __Unified Sales Workspace__ | | | | __Omnichannel Service Helpdesk__ | | | | __Customer Success Workspace__ | | | | __CPQ & Payments__ | | | | __Multi-Touch Revenue Attribution__ | | | | __AEO & SEO__ | | | | __Free Plan__ | | | | __AI Content Remix__ | | | | __Customer Journey Analytics__ | | | | HubSpot Customer Platform Enterprise vs HighLevel Agency Pro shown | | | View all rows View fewer rows ##### What makes HubSpot different?  ## Marketing, sales, and service — all in one platform HighLevel covers marketing and sales, but stops there. HubSpot connects marketing, sales, and service on a single, connected platform. So when a lead becomes a customer, support tickets, health scores, retention workflows, and renewal pipelines all live on the same record without leaving the platform. HighLevel doesn't have a service equivalent. No ticket management with SLAs, no knowledge base, no customer health scoring, no service-side reporting. For businesses running a real post-sale motion, whether that's collections, an internal help desk, or renewals, that means bolting on another tool and rebuilding the customer record somewhere else.  ## Reporting that connects every activity back to revenue HighLevel is great at telling you what happened. HubSpot tells you what's working and why. HubSpot's [attribution](https://www.hubspot.com/products/marketing/advanced-marketing-reporting) tracks every touchpoint across the buyer's journey, so you can see which channels and campaigns actually drive revenue, not just where leads came from and where they converted. HubSpot's [reporting dashboards](https://www.hubspot.com/products/reporting-dashboards) give sales leaders pipeline visibility by rep, team, and stage, with the categories they need to present to leadership. HighLevel offers basic reporting, but the gaps show up fast when you need to tie marketing spend to revenue or report on customer retention alongside your pipeline.  ## AI agents and features built on complete customer context HubSpot is an Agentic Customer Platform where every AI agent is informed by complete customer context, so they produce better results for your business and better experiences for your customers. Out-of-the-box agents handle prospecting, customer support, data research, and content creation, all grounded in the same shared customer record. [Agent Builder](https://www.hubspot.com/products/artificial-intelligence/ai-agents) lets you create custom agents in plain language for workflows unique to your business, and [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) gives you a single home to see and manage every agent across your account. HighLevel offers a solid set of AI tools for voice, chat, content generation, and platform assistance. The difference is context. HubSpot's AI tools draw from the full customer journey across marketing, sales, and service, and that depth of context is what drives better outcomes across your business. ##### Customers who made the switch to HubSpot -  -  -  Previous Next - > With HubSpot, we built a marketing engine that works for real people. It’s not just about performance metrics. It’s about helping our franchisees become stronger partners to their members. That’s how we win. Danielle Pakradooni Vice President, Signature and Brand Marketing [Crunch Fitness](https://www.crunch.com/) - > We are now empowered to make data-driven decisions for our technology businesses and see precisely what sales and marketing activities are bringing people in. Marija Zivanovic-Smith Chief Marketing & Communications Officer [IEX](https://www.hubspot.com/case-studies/iex-group) - > With HubSpot's Breeze Customer Agent, we did not just answer more questions. We changed what it means to give white-glove service at scale. Doora handles the volume so our team can focus on the conversations that actually need a human. Steven Incontrera VP of Marketing & Business Development [Panoramic Doors](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) ##### HubSpot vs HighLevel FAQ ### Will HubSpot scale with my business? Absolutely. HubSpot is built for growth, offering a unified platform that scales from free tools to enterprise-grade capabilities as your business evolves. You can start with a Starter plan and add Hubs over time — all on the same platform, without migrating data or learning a new system. To support scaling teams, HubSpot provides: - Marketing, sales, and service on one connected CRM - Multi-touch attribution, customer journey analytics, and pipeline forecasting - Customer health scoring and SLA-based ticket management - AI agents powered by complete customer context - Structured onboarding and HubSpot Academy certifications ### HubSpot vs HighLevel: which platform provides greater value for my investment? HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively. All on one connected platform with predictable, transparent pricing. HighLevel may offer a lower list price, but usage costs for [SMS](https://help.gohighlevel.com/support/solutions/articles/48001223556), [phone](https://help.gohighlevel.com/support/solutions/articles/48001223556), [Voice AI](https://help.gohighlevel.com/support/solutions/articles/155000006652), and [AI Employee Plus](https://help.gohighlevel.com/support/solutions/articles/155000006652#AI-Employee-Unlimited-Plan) add up fast as volume grows. Many businesses find they can lower their total tech spend by consolidating their tools with HubSpot. ### What are some features that set HubSpot apart from HighLevel? HubSpot offers [multi-touch attribution](https://www.hubspot.com/products/marketing/advanced-marketing-reporting), [playbooks](https://www.hubspot.com/products/sales/playbooks), and a connected platform with a relational data model that connects contacts, companies, deals, and tickets in a single source of truth. These give customer-facing teams deeper visibility into what's driving revenue and where to invest next. Beyond that, HubSpot covers the full customer lifecycle in ways HighLevel doesn't. Service Hub adds [ticket management](https://www.hubspot.com/products/service/ticketing-system) with [SLAs](https://www.hubspot.com/products/service/sla-management), a [knowledge base](https://www.hubspot.com/knowledge-base), [customer health scoring](https://www.hubspot.com/products/service/customer-success-management), and service reporting, so businesses don't need to bolt on a separate tool once they start thinking about post-sale. ### What AI tools does HubSpot offer? HubSpot is an Agentic Customer Platform with AI built on the Smart CRM, so every agent is informed by complete customer context. Out-of-the-box agents handle prospecting, customer support, data research, and content creation. [Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) helps your team work faster with AI-powered guidance anywhere in HubSpot, including content generation, reply recommendations, meeting notes, and deal, account, and case summaries. [Agent Builder](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) lets you create custom agents in plain language for workflows unique to your business, no code required. Agent Marketplace offers pre-built agents from HubSpot and partners. And [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) gives you a single home to see and manage every agent across your account. All of these operate from the same shared customer record across marketing, sales, and service. ### How does HubSpot integrate with outside applications and systems? HubSpot's App Marketplace has extensive native integrations across CRM, sales, marketing, support, and operational tools, with developer tools for building custom, two-way connections. HighLevel has a smaller marketplace, and many specific business tools end up routing through Zapier or custom development. When your team already relies on a named tool like Zoom, QuickBooks, or an industry-specific system, HubSpot is more likely to connect natively out of the box. ### How does HubSpot ensure the security of customer data? HubSpot offers SOC 2 Type 2 certification, GDPR tooling, and flexible regional data residency across five locations (Germany, US East, US West, Canada, Australia) that customers can choose at signup or change later. Enterprise-grade security features include SSO, two-factor authentication, database encryption, and custom permission management. For more details, visit [HubSpot's Trust Center](https://trust.hubspot.com/). ### How long does it take to get HubSpot up and running? Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.3 ### How do I migrate and switch from HighLevel to HubSpot? HubSpot makes it easy to move from HighLevel with [migration](https://www.hubspot.com/services/professional/migrations) tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and [partners](https://ecosystem.hubspot.com/marketplace/solutions) offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration. ### How is HighLevel built for agencies? HighLevel is mostly sold through agencies that resell, white-label, or manage your CRM on your behalf. That can be a clean arrangement, but it also means your data, configuration, and access often sit inside an agency's instance rather than your own. HubSpot is sold directly to you, and you own your portal, your data, and your roadmap from day one. Previous Next -  -  -  -  -  -  ## Attract More Customers with HubSpot Today! Use HubSpot to better generate leads, convert prospects, and nurture relationships today. [Get started free Get Started](https://app.hubspot.com/signup-hubspot/marketing) [Get a demo](https://offers.hubspot.com/demo)  1\. These insights are based on 424 video interviews of Manager+ software purchase decision makers/CRM users in US, UK, CAN, AUS, Germany, France, and Japan conducted in Jan 2025. 2\. [HubSpot 2025 ROI Report](https://hubspot.com/roi) 3\. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025. 4\. Pricing and product feature information on this page reflects what was publicly available as of May 2026. Both HubSpot and HighLevel update their plans, credit systems, and capabilities regularly. Before making a decision, verify current pricing and features directly on the [HubSpot](https://www.hubspot.com/pricing/marketing) and [HighLevel](https://www.gohighlevel.com/30-day-trial-11) websites, as well as each platform's official documentation. 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