Coresystems is a field service management solution provider based in Windisch, Switzerland. Coresystems were already using a marketing automation solution when they discovered HubSpot. However they were unhappy with the experience from a user perspective and it was hindering their ability to execute on their marketing strategy. They decided to migrate their marketing activities and website to HubSpot in February 2015.
Coresystems AG is a privately held software developing company, headquartered in Switzerland, and a provider of field service management solutions for technicians. Coresystems offers mobile field service management solutions for enterprise and small businesses. The company has over 140 employees in global offices in North America, EMEA, and APAC.
Sebastian Ulbert, Director of Digital and Database Marketing at Coresystems, was drawn to the inherently helpful approach that is encapsulated within the inbound marketing methodology and the HubSpot marketing platform. He says, “It’s a very new way of talking to people, it’s not interruptive, it’s very informative. It helps solve problems and that’s very beneficial.”
Coresystems leverage HubSpot to optimise their email marketing, generate and nurture leads and pass those leads to sales at the right time. Sebastian Ulbert, Director Digital and Database Marketing at Coresystems, says “one of the most important ways HubSpot has helped is ensuring we deliver the right content to the right people and track every step of the customer journey.”
Executing their marketing strategy with the HubSpot marketing platform has helped Coresystems generate more leads and, ultimately, convert more of those leads to customers. It has provided a strong foundation upon which they are building and expanding their business. Coresystems has ambitious plans to strengthen their position in the European market and conquer the US market. Sebastian concludes, “To do this it’s necessary to have fast growth, and this is possible with HubSpot.
Director Digital and Database Marketing
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