OmPrompt is a customer automation management solution that helps clients simplify supply chain transactions. Gina Balarin, Marketing Director at OmPrompt, had been very interested in inbound marketing for a number of years and led the transition for OmPrompt in early 2015.
OmPrompt is a customer automation management solution software provider, based in Oxfordshire, UK. OmPrompt is helping some of the world’s leading brands - including Kimberly-Clark, Unilever and Heinz - to eliminate gaps in order-to-cash processes that formerly required manual workarounds.
Given her content background, the inbound marketing methodology was inherently appealing to Gina. “To be able to make sure your content can be found, you have to make sure it’s relevant, interesting, targetted, appropriate but you also have to make sure it’s available for people to find so that’s why I began looking at inbound marketing model" she explains.
OmPrompt's experience of the HubSpot marketing platform has been, in Gina’s words, both “epic and amazing.” She explains, “It makes everything easier and means that instead of forcing your information out there on other people, they’re coming directly to you because you have information that they can trust.”
Thanks to HubSpot’s built-in reporting features, OmPrompt now has the insight they needed to continuously refine and improve their marketing strategy. Gina says, “HubSpot has allowed OmPrompt to get complete control over our marketing activities. We now know what we’re doing, when and where - and the results of what we’ve done.”
Gina says that HubSpot has changed her whole marketing approach, “It’s changed the way I understand the people that I’m talking to and the way we understand what they want from us.” It has also improved the interaction between sales and marketing, ensuring they are talking to their prospective customers at the right time.
Ultimately, HubSpot has made marketing easier for Gina and her team. She says, “We can get content up on our site so immediately, and we can tell whether it’s working.” She concludes, “It’s about making processes that were time-consuming and difficult, easy! HubSpot takes marketing to a whole new level."
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