HubSpot Sales Partner Program Policies

All Sales Partners are required to complete agreement and remain in compliance with these terms.

Fill out the required forms for payment and email it to varcommissions@hubspot.com.

  • For more information, see the ‘Revenue Share and Payment’ section of the applicable Partner Program Agreement
  • Account information form can be downloaded here
  • A completed Form W-9 for U.S.-based Partners, or
  • Form W-8BEN or W-8BEN-E (instructions here) for non-U.S. based Partners
Maintain an active HubSpot CRM account.

Register leads within their Partner Portal in order to be eligible for revenue share.
Follow HubSpot Event, Press and Branding Guidelines

In addition to the requirements for all Partners, HubSpot Sales Solutions Partners are also required to:

Complete Solutions Partner onboarding within 30 calendar days of being accepted. 

  • Successfully registering at least one lead in your Partner Portal
  • [Not required, but recommended] Purchasing at least one seat of the Sales Pro product in order to fully understand its functionality

Successfully co-sell at least $200/ month of recurring software revenue with HubSpot to your client base. 

  • In order for a deal to count towards your co-selling number, you must successfully register the company domain in your partner portal; otherwise, the deal does not count towards your goal
  • If you fall below 80% attainment towards your co-selling number, measured on a trailing 90 day basis, your Solutions Partner status will come under review internally and may or may not result in us terminating your partner status. In lieu of terminating your Solutions Partner relationship, we also reserve the right to revoke any Solutions Partner benefits until the partner returns to good standing relative to their co-selling goal.
  • This co-selling number is subject to change at any time as the Sales Partner Program grows and business needs or market conditions change over time


Attend regular coaching and feedback calls with their Growth Coach, at least once per month.


Maintain lead capacity, which is limited to 50 domain registrations at a time.

Activate  the HubSpot Marketing Free Tools in order to use white labeled content from HubSpot.

Promote yourself as a HubSpot Sales Partner, unless otherwise discussed and agreed to with your Partner Manager.

Maintain open, active, and transparent communication with HubSpot.

Participate in any Partner-specific NPS surveys, industry surveys, marketing surveys, etc. as we request.