HubSpot Sales Partner Program Policies

All Sales Partners, regardless of Sales Partner Type (Referral, Solutions, etc.), are required to:

  • Complete agreement and remain in compliance with the terms in the applicable Partner Program Agreement

 

In addition to the requirements for all Partners, HubSpot Sales Referral Partners are also required to:

  • Register referral leads in your partner portal on a regular basis
  • Make introductions to your referral leads on behalf of HubSpot, when appropriate or when requested 
  • Maintain lead capacity, which is limited to 25 domain registrations at a time
  • Proactively manage their own lead capacity; Registrations expire 90 days from the date of registration

 

In addition to the requirements for all Partners, HubSpot Sales Solutions Partners are required to:

  • Complete Solutions Partner Onboarding within 30 calendar days of being accepted into the Solutions Partner Program.  Solutions Partner Onboarding includes:
    • Completing your HubSpot CRM Software Certification
    • Successfully registering at least one lead in your Partner Portal
    • Completing a business goal-setting exercise and submitting that back to your HubSpot Growth Coach
    • Schedule a call with your Growth Coach to review your Goal Setting exercise and agree on next steps for your partnership with us
    • [Not required, but recommended] Purchasing at least one seat of the Sales Pro product in order to fully understand its functionality
    • Complete any additional Solutions Partner Onboarding steps, should onboarding change over time, or at the discretion of your Growth Coach
    • If your business does not complete these onboarding steps with the first 30 calendar days of becoming a Partner you will be removed from the HubSpot Sales Solutions Partner Program

  • Successfully co-sell at least $200/ month of recurring software revenue with HubSpot to your client base
    • In order for a deal to count towards your co-selling number, you must successfully register the company domain in your partner portal; otherwise, the deal does not count towards your goal
    • If you fall below 80% attainment towards your co-selling number, measured on a trailing 90 day basis, your Solutions Partner status will come under review internally and may or may not result in us terminating your partner status, or moving your business to the Referral Tier of the Sales Partner Program. In lieu of terminating your Solutions Partner relationship, we also reserve the right to revoke any Solutions Partner benefits until the partner returns to good standing relative to their co-selling goal.
    • This co-selling number is subject to change at any time as the Sales Partner Program grows and business needs or market conditions change over time

  • Attend regular coaching and feedback calls with their Growth Coach, at least once per month
  • Register at least 5 “good fit” leads to explore with your Growth Coach, unless otherwise discussed and agreed upon with your Growth Coach
  • Maintain lead capacity, which is limited to 50 domain registrations at a time
  • Proactively manage their own lead capacity; Registrations expire 180 days from the date of registration  at a time
  • Activate  the HubSpot Marketing Free Tools in order to use White Labeled Content from HubSpot, unless otherwise discussed and agreed upon with your Growth Coach
  • Complete additional trainings and/or certifications recommended by your Growth Coach
  • Promote yourself as a HubSpot Sales Partner, unless otherwise discussed and agreed to with your Growth Coach
  • Maintain open, active, and transparent communication with HubSpot and your Growth Coach at all times
  • Participate in any Partner-specific NPS surveys, industry surveys, marketing surveys, etc. as we request.