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Marketing Hub

Generate leads and automate marketing that drives growthCalculate your price

Free

Start generating and emailing new leads, and measuring your success — for free

$0/mo

Free for up to 2 users. No credit card required.

Starter

Essential marketing, sales, service, content, and data management software

Starts at
$7/mo/seat

$20/mo/seat

Billing period
Pay Monthly
Commit monthly
Pay Annually
Best Value

500 HubSpot Credits

1,000 marketing contacts

Professional

For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine

Starts at
$800/mo

$890/mo

Includes 3 Core Seats

Additional Core Seats start at $45/mo

Billing period
Pay Monthly
Commit annually
Pay Annually
Best Value

3,000 HubSpot Credits

2,000 marketing contacts

*Cost shown does not include the required, one-time Professional Onboarding for a fee of $3,000. Learn more

Enterprise

For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth

Starts at
$3,600/mo

Includes 5 Core Seats

Additional Core Seats start at $75/mo

5,000 HubSpot Credits

10,000 marketing contacts

*Cost shown does not include the required, one-time Enterprise Onboarding for a fee of $7,000. Learn more

HubSpot AEO

New

See how your business shows up in answer engines

HubSpot AEO shows you how you appear in ChatGPT, Gemini, and Perplexity, where competitors are winning, and what to do about it.

$50/mo
$45/mo if you pay annually

Track 25 prompts across 3 answer engines daily. Purchase additional prompts anytime.

No additional subscription required.

Learn about AEO

WHAT'S INCLUDED

  • Brand visibility scores across answer engines

  • Prompt tracking and suggestions

  • Competitor comparison

  • Source and citation analysis

  • Prioritized recommendations

3x

increase in lead conversion rate from AI, at HubSpot

*Also included in Marketing Hub Professional and Enterprise

HubSpot Credits

Power agents and features that do work for you with HubSpot Credits. See every action taken, scale when you're ready, and only pay for what you use. $9.00 per 1,000 credits when you pay annually.

1. How many contacts are in your CRM?

2. Select your features

Generate Leads

Free tools

Starter

$7/mo

Professional

$800/mo

Enterprise

$3,600/mo

Agent Hub

AEO

(Beta)
Get started with 25 prompts, each run daily across 3 engines, for 2,500 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.Get started with 50 prompts, each run daily across 3 engines, for 5,000 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.

Content Agent

SEO recommendations & optimizations

Basic recommendations.Basic recommendations, one page at a time.Advanced recommendations, full site auditing, and topics.Advanced recommendations, full site auditing, and topics.

Ad management

All available ad types. Simple website audiences only.All available ad types. 2 contact and company list audiences. 5 ad conversion events.All available ad types. 5 audiences.All available ad types. 15 audiences.

Simple ad automation

1 simple workflow per form, with up to 10 actions.Unlimited simple workflows per form, with unlimited actions.Unlimited simple workflows per form, with unlimited actions.

Ad retargeting

All available ad types
2 audiences
All available ad types
2 audiences
All available ad types
5 audiences
All available ad types
15 audiences

Ad conversion events

Up to 50 synced events to ad accountsUp to 100 synced events to ad accounts

CTAs

Does not include custom targeting by device type, country, referral URL, etc.Includes custom targeting by device type, country, referral URL, and more.Includes custom targeting by device type, country, referral URL, and more.

CRM segments

Up to 50 active CRM segments and 1,000 static CRM segments. CRM segmentation criteria limited to form submission data, contact property information, and marketing email activity.Up to 1,200 active CRM segments and 1,200 static CRM segments. Create random samples from any CRM segment.Up to 2,000 active CRM segments and 2,000 static CRM segments. Create random samples from any CRM segment, or split segments into random smaller segments (up to 10).

Filter insights in segments

(Beta)

Lookalike Segments

(Beta)

Segment analytics

(Beta)

Web visitor segments

(Beta)

AI Segment Suggestions

(Beta)

Live chat

Includes HubSpot brandingRemove HubSpot brandingRemove HubSpot brandingRemove HubSpot branding

Conversational bots

Limited featuresLimited featuresAdditional featuresAdditional features

Facebook Messenger integration

Send and receive simple messages and quick repliesRemove HubSpot brandingIncludes advanced Messenger bot branching and advanced reportingIncludes the ability to use code snippets for custom Messenger bot actions

Draggable chat widget

Logged-in visitor identification

WhatsApp integration

Up to 1,000 messages per monthUp to 1,000 messages per month

Customer agent

This feature uses HubSpot Credits.This feature uses HubSpot Credits.

Prospecting agent

This feature uses HubSpot Credits.This feature uses HubSpot Credits.This feature uses HubSpot Credits.

Social media

Up to 50 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance.Up to 300 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. Limit of up to 3 competitor streams connected.

Social media approvals

Lead scoring

Up to 5 scores.Includes AI recommendations. Up to 50 scores.

Multi-account management

Connect up to 5 total HubSpot accounts to manage within your organization.

Automate Marketing

Free tools

Starter

$7/mo

Professional

$800/mo

Enterprise

$3,600/mo

Email marketing

2,000 email sends per calendar month, with HubSpot branding5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain.
Remove HubSpot branding
10x marketing contact tier email send limit per calendar month
Remove HubSpot branding
Additional features
20x marketing contact tier email send limit per calendar month
Remove HubSpot branding
Additional features

Email automation

1 automated actionUp to 10 automated actionsUnlimited actions, plus omni-channel marketing automationUnlimited actions, plus omni-channel marketing automation

Email health reporting

Limited featuresLimited featuresAdditional featuresAdditional features

Messaging Insights

(Beta)

A/B testing

Smart content for marketing email

Advanced personalization

Includes email marketing content powered by HubDB tables.

Programmable email [Beta]

Includes email marketing content powered by CRM object data.Includes email marketing content powered by CRM object or HubDB data.

AI email template upload

(Beta)
100 template uploads per account per month.100 template uploads per account per month.

Email approvals

Marketing email single send API

Email send time optimization

(Beta)

Cookie Management Tools

Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button.Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding.Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding.Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding.

Reporting dashboard

10 dashboards, 50 reports per dashboard30 dashboards, 50 reports per dashboard75 dashboards, 50 reports per dashboard100 dashboards, 50 reports per dashboard

Website traffic analytics

Standard web analytics dashboardStandard web analytics dashboardCustomizable website traffic analyticsCustomizable website traffic analytics

Custom reporting

Up to 100 custom reports and 10 million events per custom reporting queryUp to 500 custom reports and 100 million events per custom reporting query

SEO analytics

Google Search Console integration

Multi-touch revenue attribution

Track up to 10,000 logged interactions per contact

Customer journey analytics

Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first).

Campaign management

Campaign reporting

5,000 campaigns per account10,000 campaigns per account

Video creation & editing

Omni-channel marketing automation

Up to 300 workflows for 10 teams.Up to 1,000 workflows for 300 teams, with the ability to leverage behavioral events and predictive lead scoring. Also includes workflow health monitoring.

Custom events

Includes codeless creation via the event visualizer. Limited to 500 event definitions and 30 million completions per month.

Event Visualizer

View the Product & Services Catalog for full technical limits and definitions

Need help choosing a plan?

Seamlessly integrate your apps

Over 2,000 leading apps and web services available

Amplitude

Amplitude

Jira

Jira

Adobe Express

Adobe Express

Aircall

Aircall

LinkedIn

LinkedIn

Microsoft Teams

Microsoft Teams

Frequently asked questions