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Free Email Template Builder


Close more deals by turning your best emails into templates you can personalize and share with your team.

  • Share templates with your team to build on prior successes

  • Personalize & send sales emails via Outlook, Office 365, or Gmail

  • Report on email open rates, link click-throughs, and attachment downloads

  1. Send more sales emails in less time.

    Writing a relevant sales email can take hours. Repeating that process for multiple prospects can take up your entire week. 

    With HubSpot, quickly build email templates and send them using an intuitive interface, pre-made designs, and AI. Customize each template to match your brand and content needs. When you’re ready to contact prospects, personalize and send each email in seconds directly within your inbox.

  1. Turn successful emails into reusable templates.

    Constantly churning out new email content and designs can strain your team’s bandwidth. Instead of repeating the same process multiple times, replicate the success of prior emails by turning them into customizable templates that can easily be shared with your team.
  2. Optimize email templates with built-in reporting.

    With HubSpot’s email template builder, you get real-time insight into email open rates, attachment clicks, and more. You can then use those metrics to determine which templates perform best and double-down on the content that converts.
  3. Personalize your one-on-one emails at scale.

    Keep prospects engaged by tailoring email content to them. Add personalization tokens, relevant sales documents, meeting links, and personalized videos using the built-in Vidyard integration. Once you receive email responses, stay organized and efficient with HubSpot's AI capabilities, which summarize emails for you.
  4. Send email templates from your inbox.

    HubSpot’s email template builder is compatible with the apps you already use so you can see and send templates straight from your inbox. Personalize and send sales emails from the platform of your choice including Google Workspace, Outlook, or Office 365. You can also use the Gmail Chrome extension to create sales emails faster with generative AI.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

  • Sales email templates are pre-written messages that sales teams can use as a starting point in their one-to-one communications with prospects. They make it fast and easy to send targeted, professional, high-performing emails without “reinventing the wheel” every time sales needs to send an email.

    HubSpot offers sales email templates that support each step of the customer journey, from first touch to follow-up and beyond. You can also create templates from scratch for the whole team to use.

  • HubSpot’s email templates are part of Sales Hub, and you can get started with them for free. If you’re looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Sales Hub.

  • Email templates can be implemented immediately. Simply find a template that works for you and input your content. Your team will be sending beautiful, well-designed emails in no time.

  • When using email templates, there are a few best practices to keep in mind:

    • Double-check that each template aligns with your brand.
    • Avoid overly technical terms and focus on readability instead. 
    • Test the template’s look and feel by sending it to yourself first. 
    • Use personalization tokens and CRM data to tailor each email to its intended recipient. 
  • HubSpot’s sales email templates make it easy to create and send high-converting sales emails without ever leaving your inbox. Choose a template from the template library, customize the content using data in your CRM, and get real-time metrics on your customers' interactions. Then, share the most effective templates with your team to save time and give productivity a boost.

  • There are several different approaches to creating sales email templates with HubSpot. The first involves customizing a pre-made template from HubSpot’s library. The second involves creating a new template from scratch. Lastly, you can also use the template builder to turn your most successful previous sales emails into reusable templates.

  • To use an email template, you can:

    • Go to your HubSpot account or navigate to your Gmail, Outlook, or Office 365 inbox.
    • Select the contact you want to email.
    • Select your preferred template.
    • Customize the content, then send yourself a test email to ensure everything looks the way you want it to.
    • Send the email to your recipient.
    • The email will be tracked automatically, and you’ll be able to see insights on template performance in your reports.