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Video Editing and Creation

Record, script with AI, and publish polished videos — all in one place, with HubSpot’s CRM-connected video tools.

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  • Start from a blank project and record with your camera, screen, or microphone — no existing footage needed

  • Edit with transcript-based tools, undo any change, and add overlays, audio tracks, and text in a full timeline editor.

  • Add captions, translate for global audiences, and control volume — then publish straight to social, email, and pages.

End-to-end video production, all in HubSpot

HubSpot is a full creation and editing suite — not just a clip trimmer. Start a new project from scratch, generate a script with AI in seconds, and record directly in-browser with a built-in teleprompter. Then edit on a professional timeline, add captions and translations in one unified panel, and publish directly to your social posts, emails, and web pages. No extra tools. No tab-switching. Everything connected to your CRM.

  1. Start from scratch with a camera, screen recording, or AI script.

    The create script modal lets you type your own or click "Generate with AI" to get a ready-to-use script in seconds. Once your script is ready, record with the built-in teleprompter. Your script scrolls on screen while you record and stays invisible in the final video.

  2. Edit on a full timeline, not just a trimmer.

    HubSpot's editor gives you real video editing tools. Make cuts directly in the transcript. Every edit is fully undoable, so you can experiment without fear. Add image overlays and audio tracks to your timeline for a more polished final cut. Resize text overlays in any direction, position elements precisely with arrow keys, and preview every change in real time.

  3. Easily add captions, translations, and volume before you hit publish.

    Before you share, HubSpot gives you the finishing tools that matter. Add captions and translations in one unified panel. AI translates your captions in a click, and each language exports as a separate video. Switch languages from a dropdown directly in the toolbar. Control video volume at the sequence level so every clip sounds right. Then publish directly to social, email, or a page.

Have questions? Give us a call and we'll walk you through it.

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Frequently Asked Questions

Get quick answers to common questions about HubSpot’s video marketing features. 

HubSpot includes a full video creation and editing suite, not just a clip trimmer. The editor includes:

  • A professional timeline where you can split tracks, add image overlays and audio tracks, and preview every change in real time
  • Transcript-based editing — delete a sentence in the transcript and it's removed from the video instantly
  • Fully undoable transcript edits, so you can experiment without losing your work
  • Sequence-level volume controls to adjust audio across your entire video before export
  • Precise overlay positioning with arrow keys, alignment guides, and snap-to-canvas controls
  • Real-time resize and reposition for text and image overlays in any direction

Yes. You don't need existing footage to start. From a blank project, you can:

  • Upload an existing video file
  • Record your screen, camera, microphone, or any combination — directly in-browser
  • Generate a script with AI by describing your topic, then record with the built-in teleprompter
  • Import footage from Descript, HeyGen, or Google Drive

The entire creation workflow — from idea to polished recording — happens inside HubSpot without switching tools.

Open the video editor, start a blank project, and click Record. From there:

  • Choose to record your screen, camera, microphone, or all three simultaneously
  • Write your script manually or generate one with AI before you start
  • Enable the built-in teleprompter — it scrolls your script on screen while you record, and is invisible in the final video
  • Finish recording and your footage loads automatically into the editor, ready to trim and polish

No plugins or external tools needed — everything runs in your browser.

Yes. Basic video hosting is free for all HubSpot users, allowing you to upload, store, and embed videos in emails, pages, and CRM records.

For advanced tools like clipping, analytics, CTAs, and automation, explore premium editions of Content Hub.


Yes. HubSpot includes a unified Captions & Translations panel that handles both in one place:

  • Turn captions on and style them from the Style tab
  • Switch to the Translations tab to add additional languages — AI translates your captions in one click
  • Each selected language exports as a separate video file with translated captions baked in
  • Switch between language previews using a dropdown directly in the editor toolbar — no need to open a separate panel
  • Supports multilingual export for global audiences without any additional software

Yes. The HubSpot timeline editor supports both image overlays and audio tracks:

  • Add image overlays that appear at a specific timestamp in your video
  • Resize overlays in any direction and reposition them with pixel-precise arrow key controls
  • Use shift + arrow keys for larger positional jumps
  • Snap overlays to the center or edges of the canvas using built-in alignment guides
  • Add audio tracks as a separate timeline layer — useful for background music or supplemental audio independent of your recorded footage
  • Preview all overlay and audio changes in real time as you edit