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[![HubSpot](data:image/svg+xml;base64,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) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?authuser=0) [Overview of all products](https://www.hubspot.com/products/get-started?authuser=0) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?authuser=0) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?authuser=0) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?authuser=0) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?authuser=0) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?authuser=0) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?authuser=0) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?authuser=0) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?authuser=0) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?authuser=0) - [Pricing](https://www.hubspot.com/pricing/marketing?authuser=0) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?authuser=0) - [What's New in HubSpot](https://www.hubspot.com/new?authuser=0) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?authuser=0) - [Sustainability](https://www.hubspot.com/sustainability?authuser=0) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?authuser=0) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?authuser=0) - [Technology Partner Program](https://www.hubspot.com/partners/app?authuser=0) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?authuser=0) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?authuser=0) - [Startup Partner Program](https://www.hubspot.com/startups/partners?authuser=0) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?authuser=0) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?authuser=0) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?authuser=0) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?authuser=0) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?authuser=0) - [Migration](https://www.hubspot.com/services/professional/migrations?authuser=0) - [Premium Support](https://www.hubspot.com/services/premium-support?authuser=0) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?authuser=0) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?authuser=0) - [__Overview of all products__](https://www.hubspot.com/products/get-started?authuser=0) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?authuser=0) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?authuser=0) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?authuser=0) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?authuser=0) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?authuser=0) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?authuser=0) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?authuser=0) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?authuser=0) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?authuser=0) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?authuser=0) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?authuser=0) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?authuser=0) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?authuser=0) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?authuser=0) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?authuser=0) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?authuser=0) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?authuser=0) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?authuser=0) - [Manage content](https://www.hubspot.com/use-case/manage-content?authuser=0) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?authuser=0) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?authuser=0) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?authuser=0) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?authuser=0) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?authuser=0) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?authuser=0) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?authuser=0) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?authuser=0) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?authuser=0) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?authuser=0) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. 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Using paperless technology, their simple software supports the complete learning journey. ### Changing Lanes to the HubSpot Software UK-based [OneFile](http://www.onefile.co.uk/?authuser=0) is the leading e-portfolio provider in the learning and development sector. As a company in the technology space, they were aware of the value of marketing automation and were using Pardot on their website and NewZapp to send emails to their contacts database. However, by early 2016, the time had come to make a change. According to OneFile’s marketing director Alan Davies: “We came across HubSpot’s content when we were researching marketing topics, and we were impressed by the way we were nurtured through the lead process. That was something that we were keen to replicate – we aimed to build our brand profile and position ourselves as a knowledge leader in our marketplace." Fern Montgomery, a digital marketing executive with OneFile, says that the marketing team had some specific requirements that any new software would need to address. They were looking for an all-in-one solution that would allow them to automate their marketing brilliantly so that they could drive and cultivate leads. “We wanted to be able to manage and segment our mailing lists with minimal manual intervention; we needed the reporting function to be easy-to-use and transparent. We were also keen to start to nurture our leads more intelligently, but we didn’t want the software price to increase as our database grew. The HubSpot Marketing Platform addressed all of our needs and more.” OneFile decided to make the switch to the HubSpot software, and “almost instantly started seeing results”, reports Alan. ### Getting Started With Smarketing One of the first things OneFile did was to hone its [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas?authuser=0); a wide variety of people buy their software, and they wanted to target customers by addressing their specific needs. “We segmented by job roles first – for example, our director persona would be interested in the financial implications of buying one of our products, while our end-user persona is more concerned about ease of use. We then further segmented the personas based on their organisation,” explains Fern. Once the personas were in place, everything flowed from there. OneFile set up its [Blog](https://www.hubspot.com/products/blog?authuser=0) and [Landing Pages](https://www.hubspot.com/products/landing-pages?authuser=0) with content relevant to each lead type, adding [Calls-to-Action](https://www.hubspot.com/products/calls-to-action?authuser=0) (CTAs) to encourage user engagement. They soon noticed an uptick in both the quantity and quality of leads, which they nurture with automated [Workflows](https://www.hubspot.com/products/marketing-automation?authuser=0) based on the persona type and also their stage in the marketing funnel. “The HubSpot team helped us get up and running quickly, and the big change for me was our ability to track and nurture the leads from the start. I love how we can use Workflows to make sure we are meeting their needs, that’s been very valuable for us.” “The HubSpot platform has also improved the alignment between OneFile’s sales and marketing teams. For example, the marketing team now uses [lead scoring](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-manual-lead-scoring-to-automate-your-lead-qualification?authuser=0) to highlight the people who are interested in purchasing, so when they are passed over to sales, they are higher quality leads.” “We used to give our salespeople the lead’s basic contact information, so they didn’t get any sense of their journey with us. Now, the process is more transparent. The sales team can view every interaction that a potential customer has had with us; they are aware of their goals and their pain points. This allows for more successful conversations and means that sales are closed more quickly.” ### Exceeding Targets and Moving the Goalposts Since partnering with HubSpot, OneFile has seen some exceptional results, including an 8.5% increase in organic traffic to their website. They also exceeded their goal of boosting leads by 2X by the end of the year, achieving that target within just four months. They’re so confident of the power of the HubSpot Marketing Platform they’ve set themselves a new objective – to achieve a further 2X increase by December. "The size of our sales team has doubled as part of our new strategy, something which Hubspot has played a significant part in implementing," says Fern. “The difference that it has made within such a short amount of time has been remarkable.” “Our average sales cycle time is three months, and this month has been our second-best month ever for sales. I’m sure that as we continue to use the HubSpot software, that’s going get even better.” Alan says he would recommend the HubSpot Marketing Platform without hesitation, especially to companies with big plans that are struggling with time constraints.  “In the past, our activities were more tactical – we weren’t able to target our customers in the strategic way that we wanted to. With the HubSpot software, our marketing is more intelligent than it’s ever been before.”   Table of Contents Table of Contents - [Changing Lanes to the HubSpot Software](https://www.hubspot.com#changing-lanes-to-the-hubspot-software) - [Getting Started With Smarketing](https://www.hubspot.com#getting-started-with-smarketing) - [Exceeding Targets and Moving the Goalposts](https://www.hubspot.com#exceeding-targets-and-moving-the-goalposts) ![](https://www.hubspot.com/hubfs/Case%20Studies%20Redesign%202025/template_cta_illustration_dark.png) ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?authuser=0) ##### Related Case Studies - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd_logo_ourblack_red%20%281%29.png?width=215&height=50&name=Connectd_logo_ourblack_red%20%281%29.png) ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet?authuser=0) - ![Colt](https://www.hubspot.com/hs-fs/hubfs/Colt%20Logo.png?width=215&height=50&name=Colt%20Logo.png) ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?authuser=0) - ![HR Connect](https://www.hubspot.com/hs-fs/hubfs/HR%20Connect%20Logo%20%282%29-1.webp?width=215&height=50&name=HR%20Connect%20Logo%20%282%29-1.webp) ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?authuser=0) - ![Night Zookeeper](https://www.hubspot.com/hs-fs/hubfs/will-logo%20%282%29.png?width=215&height=50&name=will-logo%20%282%29.png) ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?authuser=0) - ![Caxton Payments](https://www.hubspot.com/hs-fs/hubfs/fef098da-6ff1-9b29-baf2-3ea222f02f06.png?width=215&height=50&name=fef098da-6ff1-9b29-baf2-3ea222f02f06.png) ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments?authuser=0) - ![Europe Express](https://www.hubspot.com/hubfs/EE-Logo.svg) ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express?authuser=0) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?authuser=0) - ![Six & Flow](https://www.hubspot.com/hs-fs/hubfs/S%26F.webp?F.webp&width=215&height=50&name=S%26F.webp%3FF.webp) ### Six & Flow generates 90% of agency revenue through the HubSpot partner program - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/six-flow?authuser=0) - ![](https://www.hubspot.com/hs-fs/hubfs/BruntWork%20word%20mark.png?width=215&height=50&name=BruntWork%20word%20mark.png) ### How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot - Professional Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/bruntwork?authuser=0) - ![Concierge Wealth Management](https://www.hubspot.com/hs-fs/hubfs/image%20%287%29-Jul-31-2026-02-22-13-7631-AM.png?width=215&height=50&name=image%20%287%29-Jul-31-2026-02-22-13-7631-AM.png) ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?authuser=0) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd_logo_ourblack_red%20%281%29.png?width=215&height=50&name=Connectd_logo_ourblack_red%20%281%29.png) ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet?authuser=0) - ![Colt](https://www.hubspot.com/hs-fs/hubfs/Colt%20Logo.png?width=215&height=50&name=Colt%20Logo.png) ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?authuser=0) - ![HR Connect](https://www.hubspot.com/hs-fs/hubfs/HR%20Connect%20Logo%20%282%29-1.webp?width=215&height=50&name=HR%20Connect%20Logo%20%282%29-1.webp) ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?authuser=0) - ![Night Zookeeper](https://www.hubspot.com/hs-fs/hubfs/will-logo%20%282%29.png?width=215&height=50&name=will-logo%20%282%29.png) ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?authuser=0) - ![Caxton Payments](https://www.hubspot.com/hs-fs/hubfs/fef098da-6ff1-9b29-baf2-3ea222f02f06.png?width=215&height=50&name=fef098da-6ff1-9b29-baf2-3ea222f02f06.png) ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments?authuser=0) - ![Europe Express](https://www.hubspot.com/hubfs/EE-Logo.svg) ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express?authuser=0) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?authuser=0) - ![Six & Flow](https://www.hubspot.com/hs-fs/hubfs/S%26F.webp?F.webp&width=215&height=50&name=S%26F.webp%3FF.webp) ### Six & Flow generates 90% of agency revenue through the HubSpot partner program - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/six-flow?authuser=0) - 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25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?authuser=0) - ![Caxton Payments](https://www.hubspot.com/hs-fs/hubfs/fef098da-6ff1-9b29-baf2-3ea222f02f06.png?width=215&height=50&name=fef098da-6ff1-9b29-baf2-3ea222f02f06.png) ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments?authuser=0) - ![Europe Express](https://www.hubspot.com/hubfs/EE-Logo.svg) ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express?authuser=0) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?authuser=0) - ![Six & Flow](https://www.hubspot.com/hs-fs/hubfs/S%26F.webp?F.webp&width=215&height=50&name=S%26F.webp%3FF.webp) ### Six & Flow generates 90% of agency revenue through the HubSpot partner program - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/six-flow?authuser=0) - ![](https://www.hubspot.com/hs-fs/hubfs/BruntWork%20word%20mark.png?width=215&height=50&name=BruntWork%20word%20mark.png) ### How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot - Professional Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/bruntwork?authuser=0) - ![Concierge Wealth Management](https://www.hubspot.com/hs-fs/hubfs/image%20%287%29-Jul-31-2026-02-22-13-7631-AM.png?width=215&height=50&name=image%20%287%29-Jul-31-2026-02-22-13-7631-AM.png) ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?authuser=0) [See all case studies](https://www.hubspot.com/case-studies/directory?authuser=0) [Back to top](#) Back Close ## Popular Features - 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