Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?isVariant=b) - Close Search - [Log in](https://app.hubspot.com/login?isVariant=b) - About About - [About Us](https://www.hubspot.com/our-story?isVariant=b) - [Careers](https://www.hubspot.com/careers?isVariant=b) - [Contact Us](https://www.hubspot.com/company/contact?isVariant=b) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?isVariant=b) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?isVariant=b) [Overview of all products](https://www.hubspot.com/products/get-started?isVariant=b) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?isVariant=b) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?isVariant=b) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?isVariant=b) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?isVariant=b) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?isVariant=b) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?isVariant=b) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?isVariant=b) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?isVariant=b) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?isVariant=b) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?isVariant=b) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?isVariant=b) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?isVariant=b) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?isVariant=b) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?isVariant=b) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?isVariant=b) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?isVariant=b) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?isVariant=b) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?isVariant=b) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?isVariant=b) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?isVariant=b) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?isVariant=b) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?isVariant=b) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?isVariant=b) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?isVariant=b) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?isVariant=b) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?isVariant=b) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?isVariant=b) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?isVariant=b) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?isVariant=b) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?isVariant=b) - [Pricing](https://www.hubspot.com/pricing/marketing?isVariant=b) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?isVariant=b) - [What's New in HubSpot](https://www.hubspot.com/new?isVariant=b) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?isVariant=b) - [Sustainability](https://www.hubspot.com/sustainability?isVariant=b) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?isVariant=b) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?isVariant=b) - [Technology Partner Program](https://www.hubspot.com/partners/app?isVariant=b) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?isVariant=b) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?isVariant=b) - [Startup Partner Program](https://www.hubspot.com/startups/partners?isVariant=b) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?isVariant=b) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?isVariant=b) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?isVariant=b) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?isVariant=b) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?isVariant=b) - [Migration](https://www.hubspot.com/services/professional/migrations?isVariant=b) - [Premium Support](https://www.hubspot.com/services/premium-support?isVariant=b) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?isVariant=b) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?isVariant=b) - [__Overview of all products__](https://www.hubspot.com/products/get-started?isVariant=b) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?isVariant=b) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?isVariant=b) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?isVariant=b) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?isVariant=b) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?isVariant=b) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?isVariant=b) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?isVariant=b) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?isVariant=b) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?isVariant=b) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?isVariant=b) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?isVariant=b) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?isVariant=b) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?isVariant=b) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?isVariant=b) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?isVariant=b) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?isVariant=b) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?isVariant=b) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?isVariant=b) - [Manage content](https://www.hubspot.com/use-case/manage-content?isVariant=b) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?isVariant=b) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?isVariant=b) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?isVariant=b) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?isVariant=b) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?isVariant=b) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?isVariant=b) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?isVariant=b) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?isVariant=b) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?isVariant=b) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?isVariant=b) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?isVariant=b) - [Pricing](https://www.hubspot.com/pricing/marketing?isVariant=b) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?isVariant=b) - [What's New in HubSpot](https://www.hubspot.com/new?isVariant=b) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?isVariant=b) - [Sustainability](https://www.hubspot.com/sustainability?isVariant=b) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?isVariant=b) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?isVariant=b) - [Technology Partner Program](https://www.hubspot.com/partners/app?isVariant=b) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?isVariant=b) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?isVariant=b) - [Startup Partner Program](https://www.hubspot.com/startups/partners?isVariant=b) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?isVariant=b) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?isVariant=b) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?isVariant=b) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?isVariant=b) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?isVariant=b) - [Migration](https://www.hubspot.com/services/professional/migrations?isVariant=b) - [Premium Support](https://www.hubspot.com/services/premium-support?isVariant=b) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?isVariant=b) - About About - [About Us](https://www.hubspot.com/our-story?isVariant=b) - [Careers](https://www.hubspot.com/careers?isVariant=b) - [Contact Us](https://www.hubspot.com/company/contact?isVariant=b) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?isVariant=b) [Start free or get a demo](https://www.hubspot.com/products/get-started?isVariant=b) [Log in](https://app.hubspot.com/login?isVariant=b) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?isVariant=b) - [Case Studies Overview](https://www.hubspot.com/case-studies?isVariant=b) - [Directory](https://www.hubspot.com/case-studies/directory?isVariant=b) - Shore  # Shore Reduces Customer Acquisition Costs by 35% With HubSpot Software & Technology 25-200 employees  - 35% reduction in acquisition costs - 12X increase in leads - 216% increase in organic traffic Use Cases - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing?isVariant=b) - [Sales Hub](https://www.hubspot.com/products/sales?isVariant=b) - [Service Hub](https://www.hubspot.com/products/service?isVariant=b) ### Story Overview Shore has achieved a 12X increase in leads and reduced customer acquisition costs by 35% by adapting their inbound methodology with HubSpot. ### About Company Shore offers a SaaS solution that helps SMEs to efficiently manage their customer relationships. Shore allows for 24/7 online booking so companies can keep track of all their appointments. ### Changing Lanes From Outbound to Inbound German company [Shore](https://www.shore.com/?isVariant=b) is on a mission to revolutionise how SMEs communicate with their customers. With its SaaS platform, businesses can offer 24/7 online appointment booking, view upcoming appointments in a synced calendar and schedule text and email booking reminders. Shore also includes an automatically updated CRM, marketing tools and integration with a point of sale solution. In 2017, this young company hired Nikbin Rohany as its new CEO, and one of his primary goals was to transition Shore from an outbound-driven organisation to an inbound one. “To do that, we needed to be able to generate and nurture leads online, and I knew that a powerful marketing automation platform was the way forward.” “The HubSpot [Growth Stack](https://www.hubspot.com/products/growth-stack?isVariant=b), which is the combination of [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing/enterprise?isVariant=b) and [Sales Hub Professional](https://www.hubspot.com/products/sales?isVariant=b), was everything we were looking for. It would allow us to embed the inbound methodology throughout the company and foster closer alignment between our marketing and sales departments. After speaking with the HubSpot team, I knew that they would give us all the support and guidance we needed to implement it effectively.” ### Mapping the Buyer’s Journey Shore got started by creating a more personalised buyer’s journey for its leads. It defined its various [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas?isVariant=b), which include hairdressers, beauty salons, doctors, coaches, auto repair shops and restaurants, and produced content to attract them. “Visitors are encouraged to engage through [Calls-to-Action](https://www.hubspot.com/products/calls-to-action?isVariant=b) and [Forms](https://www.hubspot.com/products/forms?isVariant=b). Once we have their contact details, we enter them into email [Workflows](https://www.hubspot.com/products/marketing-automation?isVariant=b) and nurture them until they are marketing qualified. We’re also making use of all the [analytics](https://www.hubspot.com/products/marketing/analytics?isVariant=b) available through HubSpot [Marketing Hub](https://www.hubspot.com/products/marketing?isVariant=b). We can now get valuable insights with a couple of clicks – everything from where our leads come from and what they are interested in, through understanding which [Landing Pages](https://www.hubspot.com/products/landing-pages?isVariant=b) are performing the best. That allows us to make data-driven decisions about what to do next,” explains Nikbin.  Shore’s salespeople are reaping the benefits of the HubSpot software as well. It not only saves them time, but it also helps them to prevent leads from slipping through the cracks. “With the HubSpot [CRM](https://www.hubspot.com/products/crm?isVariant=b), they can see every interaction that a lead has had with us, which means they have the context to have much warmer conversations. They can also pull up dashboards that track their monthly progress. That’s a great motivator; they always want to exceed last month’s figures! HubSpot [Sales Hub](https://www.hubspot.com/products/sales?isVariant=b) helps with that – for example, a salesperson will get a notification whenever a lead opens an email or clicks on a link they sent so that they can reach out at just the right time.” According to Nikbin, Shore’s HubSpot customer success manager made sure that it got the most out of the software from day one. “It’s a powerful platform with many functionalities, and she worked with us to get everything set up in the right way. She was so responsive and helpful; if we had questions, she’d get back to us within hours, often within minutes. These days, we are still in regular contact about high-level strategy and about how we can use new features to maximise our success.” ### A Rising Tide of Results Shore has found that the HubSpot Growth Stack has put it on a fast track to results. “Our leads have increased by 12X, and their quality keeps improving as we continue to refine our nurturing campaigns.” Nikbin’s decision to embrace inbound has proved to be a profitable one. “We’ve reduced our customer acquisition costs by 35%, which is huge for us. Outbound methods get very expensive – you have people trying to source leads and cold call, it’s not efficient. With inbound, we've finally reached a cost level that we’re happy with.” Over the next three years, the company plans to keep on growing actively in its core markets, Germany and the USA. They also want to expand operations in neighbouring countries such as France and the Netherlands. “The HubSpot Growth Stack will make that easy – we’ll be able to reuse all our Workflows, it’s just a matter of localising them. I can and do recommend it. HubSpot has helped us to become a strong, inbound-driven company, and I’m looking forward to continuing that partnership.”     Table of Contents Table of Contents - [Changing Lanes From Outbound to Inbound](https://www.hubspot.com#changing-lanes-from-outbound-to-inbound) - [Mapping the Buyer’s Journey](https://www.hubspot.com#mapping-the-buyers-journey) - [A Rising Tide of Results](https://www.hubspot.com#a-rising-tide-of-results) > The HubSpot Growth Stack, which is the combination of Marketing Hub Enterprise and Sales Hub Professional, was everything we were looking for. It would allow us to embed the inbound methodology throughout the company and foster closer alignment between our marketing and sales departments. After speaking with the HubSpot team, I knew that they would give us all the support and guidance we needed to implement it effectively. Nikbin Rohany Chief Executive Officer  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?isVariant=b) ##### Related Case Studies -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?isVariant=b) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi?isVariant=b) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?isVariant=b) -  ### In HubSpot, Legartis Found the Right Tool for Every Phase of its Growth - 25-200 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/legartis-0?isVariant=b) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 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