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    Redesign Your Website

    Hubspot guide series No.2

    Redesigning on HubSpot means getting more than a new look. It’s about having an all-in-one solution that gives your website visitors exactly what they are asking for when they need it.

    Let's walk through the steps to get you started with your redesign.

    1

    Planning Makes Perfect

    Start by taking a step back and looking at the big picture. What are you trying to achieve? A strong plan now will make for a smooth process along the way.

    Draft Your Goals

    Map out a blueprint for redesigning your site. A truly effective redesign is more than just about creating a new look; it’s about generating more visitors, leads, and customers. This worksheet will help you craft goals for your website redesign.
    Download WorksheetDownload
    Worksheet
    Draft your goals Draft your goals

    Fig 1.1

    Cut. Copy. Paste Cut. Copy. Paste

    Fig 1.2

    Cut. Copy. Paste

    Take inventory of the content on your site. Will this be a total redesign? A refresh to your top-performing pages? What content is outdated? Use this review sheet to outline what stays and what goes.
    Download WorksheetDownload
    Worksheet

    Do The Math

    A website redesign doesn’t just mean what’s in your bank account. Not only do you need to look into how much budget you have, but you need to consider the time and resources to do the project. Work this out with this handy guide.
    Download WorksheetDownload
    Worksheet
    Do The Math Do The Math

    Fig 1.3

    2

    Who Will Make It Happen?

    Decide between an agency familiar with HubSpot versus your in-house team who knows you.

    Work with Your In-House Team

    If you have a web designer or developer in house, our HubSpot Designer Certification will teach them how to design on the Website Platform.
    You can also take a look at design resources and examples of websites on HubSpot.
    "The HubSpot Website Platform is light years ahead for designers. It's so nice having all of it in the same system."
    Alden O'ConnorOrbital Alliance
    "Working with a HubSpot partner on our site saved us time, money, and was a better end result."
    Erin WassenUrbanbound

    Go with one of our Partner Agencies

    We will match you with a certified partner who has experienced on the HubSpot Website Platform. Make sure to have your goals worksheet handy when you speak with them.
    Browse a list of partners you can reach out to.
    3

    Why Use The HubSpot Website Platform?

    Using HubSpot as your complete solution will make it easier to update your website and integrate your marketing. Here are a few things to consider.

    One Design Fits All

    61% of mobile visitors will return to Google to find a site that is more easily readable. That means you need a mobile experience that’s easy to use — HubSpot’s Website Platform does that right out-of-the-box.
    One Design Fits All One Design Fits All

    Fig 3.1

    Relevant Content Relevant Content

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    Relevant Content

    Greeting cards aren't the only things that should be personalized. Using HubSpot, you can treat your visitors differently based on their interests and previous actions. You wouldn't send two people the exact same card, so don't send them to the exact same content.

    High-performance SEO

    Engine making a strange sound? That’s usually a sign to bring your car to a garage. HubSpot’s built-in SEO tools make it easy to do SEO right. No meta description? Not enough keywords? We’ll let you know so your page’s performance is running on all cylinders.
    High-performance SEO High-performance SEO

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    Easily Pack & Go Easily Pack & Go

    Fig 3.4

    Easily Pack & Go

    If you decide to change your website in the future or move to a different system, you can easily export all of your content in just a few moments.

    One system for all

    Smartphones have made life easier by putting everything conveniently in one device. HubSpot does the same for your marketing. Create, promote and measure all in one place.
    One system for all One system for all

    Fig 3.5

    4

    Seize the Moment. Go Inbound.

    With your new website underway, this is the perfect time to get started with Inbound marketing. The HubSpot Platform was built to easily use and manage the Inbound approach. Go Inbound in three steps and make your redesign even better.

    It's Not a Game of Chance

    Before you roll the dice, create personas to help guide your leads along the buyer’s journey. There are multiple paths to becoming a customer, so think about how each persona would get there.
    It's Not a Game of Chance It's Not a Game of Chance

    Fig 4.1

    Channel Your Inner Hemingway Channel Your Inner Hemingway

    Fig 4.2

    Channel Your Inner Hemingway

    You don’t need to compose the next great literary work, but creating engaging and relevant content is the best way to attract more organic leads. Don’t stop blogging just because you are in the middle of a website redesign.

    Get Love, Not Likes

    Utilize the power of every social media channel to engage your customers and prospects efficiently and with relevance.
    Get Love, Not Likes Get Love, Not Likes

    Fig 4.3

    5

    Best of all, we’re here to help.

    Whether you are just getting started or want personalized help with your marketing strategy, HubSpot’s consulting services will help you get there. Working on a specific marketing practice or trying to align your sales and marketing departments? These consulting packages can help you succeed.

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    Questions?

    Call us and speak with an Inbound Marketing Specialist to answer any questions you may have.
    1-888-482-7768
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    Schedule a demo to talk to an inbound marketing specialist about your specific needs.
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