What is the HubSpot Solutions Partner Program?
What is HubSpot solutions provider and partner? What's the difference?
How do I become a HubSpot solutions partner?
How much does it cost to become a HubSpot solutions partner?
How can the HubSpot software help my business?
What is the Solutions Partner Certification?
What are the benefits of becoming a HubSpot solutions partner?
Is the HubSpot Solutions Partner Program global?
What do I need to do to be a solutions provider?
How much commission do I make if I refer or re-sell HubSpot?
I referred or sold someone HubSpot before joining the program -- can I get credit now?
I am a solutions provider and it won’t let me access a partner resource - what do I do?
How can I advertise the fact that I am a HubSpot solutions provider?
How do I get help as a solutions provider?
How does HubSpot measure my success as a solutions provider?
How do I get more benefits as a solutions provider?
Will HubSpot send me leads?
My client wants to buy a product that has required onboarding. Since I am helping them with HubSpot, can I waive it?
As a solutions provider, can I join the solutions partner package?
How are HubSpot solutions partner tiers calculated?
What is the benefit of being a tiered partner?
How can I find a tiered partner?
Do I need to be the partner that originally sold a client HubSpot software in order to get managed MRR credit?
Why is a client I manage not appearing in my dashboard?
How often are tiers updated?
What is the median app usage metric?
How many apps do we have in the product for the app adoption metric? What are they?
How do I receive partner commissions?
What is Partner Day at INBOUND?
What other Partner Events occur during the year?
Where can I find information about HubSpot User Groups (HUGs)?
Where can I find a list of important program guidelines/policies?
Where can I find the HubSpot solutions partner logo and information on usage of HubSpot trademarks?
Where do I log into my Partner Portal?
What is the HubSpot Solutions Directory?
Do I have to be a partner to be listed on the Solutions Directory?
How can I add a Solutions Directory review badge to my website?
How do I sell HubSpot to my clients?
Can I earn commission on an existing HubSpot customer I did not sell originally?
The HubSpot Solutions Partner Program is designed for customer-centric agencies, service providers, and resellers that want to learn, grow their business, and use the best technology. It's a global community of businesses who sell the HubSpot platform to their clients and/or use HubSpot to help their clients to meet their goals.
The HubSpot Solutions Partner Program has two packages that you can choose between to join. The provider package is a low-cost way to find out how a partnership with HubSpot works. The partner package is for anyone who wants to go deeper with HubSpot and become an expert.
Once you apply to the Solutions Partner Program, you can speak with a partner growth specialist to see how your agency or business can uniquely benefit from the program. Learn more and apply to become a HubSpot solutions partner.
The cost of HubSpot’s Solutions Partner Program is based on your business’s needs and size. Learn more about HubSpot’s Solutions Partner Program pricing.
HubSpot allows service providers to keep all of their marketing, sales and service tools in one spot. The biggest benefit that service providers value from HubSpot is the ability to use the software for their clients. It helps them clearly prove ROI and build more sophisticated marketing strategies for their clients. Learn how you can use HubSpot for your clients.
The Solutions Partner Certification is a unique certification for partners who, upon completion, will be classified as an official Certified HubSpot Solutions Partner. This certification is an 11-part course covering the 4 stages of the Solutions Partner methodology: Market, Sell, Deliver, and Grow.
The HubSpot Solutions Partner Program benefits include support from a dedicated Partner Development Manager, sales training, access to exclusive partner events, software training, and white-labeled content to use on your website for lead generation. HubSpot’s partners also report an increase in leads, website traffic, monthly recurring revenue, and
HubSpotters use an internal tool to determine which partner best fits their client needs. This tool looks at several data points about partners, such as their tier, the accreditations they hold, the products used by their past sold and managed customers, company size of current and past customers, languages they speak, industries they serve, and more. The tool favors sending referrals to partners who are accredited, and who are actively referring (sourcing) business to HubSpot.
Yes, the Solutions Partner Program has benefitted service providers in 92 countries across the world. To learn about their stories, check out the case studies. Additionally, you can search the HubSpot Solutions Directory to find partners in specific regions.
To sign up, follow these steps:
There are three things we expect you to to do in order to maintain your status as a HubSpot solutions provider:
20% of the monthly total paid across all product types (Marketing, Sales, and Service) and add-ons for the first 12 complete months the customer is on HubSpot.
Commission is paid out quarterly, provided you have completed your bank and tax paperwork through the Documents Center within your HubSpot portal (instructions here). You will be compensated for any upgrades during this time, through the duration of that first year period.
In order to receive recurring commission, you will need to qualify for the solutions partner package.
Unfortunately, we are unable to pay commission on any deals that were not registered properly or if the customer purchased HubSpot prior to you joining the program. If the prospect has not purchased yet, please register a shared deal, and if this is not successful, contact partnerteam@hubspot.com.
Certain resources are not accessible to solutions providers, as they are only available to our solutions partners today.
Want to learn more about our Solutions Partner Package? Just reach out to partnerteam@hubspot.com.
As a solutions provider, you can advertise on your website, social media profiles, and in conversations with prospects. You can use this official badge on your website.
HubSpot evaluates the performance of solutions providers with one metric: Re-sold (or referred) Monthly Recurring Revenue (MRR). MRR is measured by looking at the total monthly spend of all the clients you have referred or re-sold HubSpot.
To unlock more official benefits, you will want to join our solutions partner package. In this program, we have tiers you can progress through as you sell more, allowing you to unlock additional value (free INBOUND tickets, better visibility to existing HubSpot customers, more lead registration capacity etc.). To learn more about the solutions partner package and see if it is a good fit, please reach out to your partnerteam@hubspot.com.
HubSpot providers and partners can receive leads through the HubSpot Solutions Directory.
HubSpotters also sends referrals, but providers are unlikely to receive many while at the provider level of the program. The majority of referrals go to tiered partners who are accredited and/or have a track record of servicing and selling success.
Solutions providers cannot waive required onboarding, but we are happy to make you the main point of contact so that you can lead the implementation with our team. If you want to waive required onboarding, you can join our solutions partner package.
If this is of interest, please reach out to partnerteam@hubspot.com and we can set you up with a specialist here who can help you evaluate if it is right for you.
Yes!
This is a normal progression for many providers who see success in the solutions provider package, and want to make a deeper investment in the partnership. We find solutions providers who join tend to be even more successful, as they start day one with lots of HubSpot expertise.
To learn more about the solutions partner package and see if it is a good fit, please reach out to partnerteam@hubspot.com.
HubSpot uses a combination of metrics — including monthly sold and managed recurring revenue (MRR), retention, and software engagement — to classify solutions partners as untiered or tiered. From lowest to highest, the tiers are gold, platinum, diamond, and elite. Learn more information about partner tiers.
Being a tiered partner allows you to differentiate yourself in the partner ecosystem and proves to potential clients that you can deliver sophisticated services around HubSpot’s software and its collection of integrations. For example, tiered solutions partners are more visible on the HubSpot Solutions Directory. For more details, check out the program benefits page.
You can find HubSpot tiered partners on the HubSpot Solutions Directory. Tiered partners can be identified by a corresponding tier icon on the partner directory profile listing.
No, you don't need to be the original partner that sold the account to get managed MRR credit. However, you must fulfill all the managed MRR criteria to get credit.
The dashboard updates once every 24 hours. A client that you manage will not appear in your dashboard if you do not have a user from your portal active in the client's portal within the last 60 days, or if your first activity was today. If it has been over 24 hours since your first activity in the client portal, contact your Partner Development Manager.
Tiers are updated monthly, on the 15th of the month. This
Every client has a number of apps being used. One of the qualifications for solutions partners is to have a median client app usage equivalent to 3 or more, across HubSpot Marketing Hub, Sales Hub and/or Service Hub. This metric evaluates the accounts you've sold in the last 12 months and the accounts you're currently managing.
There are 25 apps that count toward the app usage metric. Partners can also click on the info icon on the new Partner Dashboard to view the apps.
| Apps | ||
| Ads | Blog | Calls to Action |
| Companies | Contacts | Contacts Report |
| Custom Reports | CRM | Custom Dashboard |
| Conversations | Deals | |
| Feedback | Forms | Knowledge |
|
Landing Pages
|
Lists |
Page Performance
|
|
Reporting Add-on
|
Social Inbox | Social Monitoring |
|
Social Publishing
|
Sources | Tasks |
| Tickets | Website Pages | Workflows |
Solutions Partners and Solutions Providers receive commissions when they resell HubSpot’s software. Commissions are paid quarterly, 45 days after the quarter closes. To ask a commissions-related question, fill out this form. To learn more about the commissions' payout process, visit the “Understanding Your Partner Commissions” FAQ page.
HubSpot User Groups are in-person meet-ups that occur each quarter. These events are often sponsored by a HubSpot solutions partner and are open to all HubSpot users. Learn more information or join a HUG.
Please visit our Solutions Partner Program Policies page.
All promotional information can be found on our Partner Promotional Guidelines page. You can also reach out to partners@hubspot.com with any questions.
You can log into your Partner Portal here.
The HubSpot Solutions Directory allows agencies and businesses that provide marketing, sales, customer service, web design, CRM, and IT services to get discovered by HubSpot customers looking to hire service providers. Create a listing and gain exposure for your business.
No, you do not need to be a partner to get listed on the Solutions Directory, but you do need to have a valid Inbound Certification. Certification is required to ensure that your agency or business is equipped to deliver quality inbound services to potential clients. Even if you're not a partner, you can get listed on the Solutions Directory.
Adding an Agency Directory review badge to your website can encourage existing customers to review you. It can also point potential customers to your directory listing and show them the great work you've done for others. You can add an Agency Directory review badge to your website with these instructions.
The first step to initiate a deal with HubSpot is creating a shared deal via deal registration. There are two primary sales motions for partners: Partner Sourced, when a partner originates a deal, and Partner Assisted when HubSpot originates a deal and introduces a partner. You can learn more about these sales motions here.
You should only register deals for companies where there is an active sales process. The domains currently registered in your name will remain there until their expiration date, or until you unregister them manually. If one of those domains purchases HubSpot on the domain you have registered, while it is still actively registered to you, you will receive credit and commission for that deal regardless of if you have a shared deal open (or unless it is a best partner wins scenario).
Yes, you can earn commissions on existing HubSpot customers by cross-selling new product lines to them. Partners and providers submit a shared deal, which will enable you to work with the Growth Specialist who manages the account. When the deal closes, ensure you create and send the customer a confirmation link as proof of your involvement in the cross-sell. [link to Knowledge Base article here]