A list of FAQs about the HubSpot Solutions Partner Program
How do I become a HubSpot solutions partner?
How much does it cost to become a HubSpot solutions partner?
How can the HubSpot software help my business?
What is the Solutions Partner Certification?
What are the benefits of becoming a HubSpot solutions partner?
Is the HubSpot Solutions Partner Program global?
What do I need to do to be a solutions provider?
How much commission do I make if I refer or re-sell HubSpot?
How do I get credit for referring or reselling HubSpot?
I referred or sold someone HubSpot before joining the program -- can I get credit now?
I am a solutions provider and it won’t let me access a partner resource - what do I do?
How can I advertise the fact that I am a HubSpot solutions provider?
How do I get help as a solutions provider?
How does HubSpot measure my success as a solutions provider?
How do I get more benefits as a solutions provider?
Will HubSpot send me leads?
My client wants to buy a product that has required onboarding. Since I am helping them with HubSpot, can I waive it?
As a solutions provider, can I join the solutions partner package?
How are HubSpot solutions partner tiers calculated?
What is the benefit of being a tiered partner?
How can I find a tiered partner?
Do I need to be the partner that originally sold a client HubSpot software in order to get managed MRR credit?
Why is a client I manage not appearing in my dashboard?
How often are tiers updated?
What is the median app usage metric?
How many apps do we have in the product for the app adoption metric? What are they?
How do I receive partner commissions?
Where can I find the HubSpot solutions partner logo and information on usage of HubSpot trademarks?
How does Partner lead registration work?
How can I tell if a contact is expired?
Can I re-register an expired contact?
Where do I log into my Partner Portal?
What does it mean to register a lead?
What does it mean if a lead is unavailable?
How does “Best Partner Wins” work?
If a lead is unavailable, does that mean that it is impossible for me to win commission?
Will HubSpot reach out to my leads when they are registered?
When is the best time to register a lead? Should I register a lead after I set them up with a free account?
Does HubSpot offer unique partner payment links (referral link technology)?
Can I earn commission on an existing HubSpot customer I did not sell originally?
Does my commission rate differ depending on if I refer or sell the client myself?
My client purchased HubSpot under a different domain than the domain that I registered -- can I still receive commission?
The HubSpot Solutions Partner Program is designed for customer-centric agencies, service providers, and resellers that want to learn, grow their business, and use the best technology. It's a global community of businesses who sell the HubSpot platform to their clients and/or use HubSpot to help their clients to meet their goals.
The HubSpot Solutions Partner Program has two packages that you can choose between to join. The provider package is a low-cost way to find out how a partnership with HubSpot works. The partner package is for anyone who wants to go deeper with HubSpot and become an expert.
Once you apply to the Solutions Partner Program, you can speak with a partner growth specialist to see how your agency or business can uniquely benefit from the program. Learn more and apply to become a HubSpot solutions partner.
The cost of HubSpot’s Solutions Partner Program is based on your business’s needs and size. Learn more about HubSpot’s Solutions Partner Program pricing.
HubSpot allows service providers to keep all of their marketing, sales and service tools in one spot. The biggest benefit that service providers value from HubSpot is the ability to use the software for their clients. It helps them clearly prove ROI and build more sophisticated marketing strategies for their clients. Learn how you can use HubSpot for your clients.
The Solutions Partner Certification is a unique certification for partners who, upon completion, will be classified as an official Certified HubSpot Solutions Partner. This certification is an 11-part course covering the 4 stages of the Solutions Partner methodology: Market, Sell, Deliver, and Grow.
The HubSpot Solutions Partner Program benefits include support from two dedicated account managers, sales training, access to exclusive partner events, software training, and white-labeled content to use on your website for lead generation. HubSpot’s partners also report an increase in leads, website traffic, monthly recurring revenue, and
Yes, the Solutions Partner Program has benefitted service providers in 116 countries across the world. To learn about their stories, check out the case studies. Additionally, you can search the HubSpot Solutions Directory to find partners in specific regions.
To sign up, follow these steps:
There are three things we expect you to to do in order to maintain your status as a HubSpot solutions provider:
20% of the monthly total paid across all product types (Marketing, Sales, and Service) and add-ons for the first 12 complete months the customer is on HubSpot.
For example, if you sign up a client for 1 seat of Sales Starter ($50/month) in January 2019 and they stay as a client for 12 months, your commission would be $120 (20% of $600). If the client upgrades to Sales Professional ($400/month) in July 2019, your commission would be $540 (%20 of $2700).
Commission is paid out quarterly, provided you have completed your ACH and tax paperwork through the Documents Center within your HubSpot portal (instructions here). You will be compensated for any upgrades during this time, through the duration of that first year period.
In order to receive recurring commission, you will need to qualify for the solutions partner package.
The way we credit solutions providers for referring or re-selling HubSpot today is through a system called Lead Registration. When you have a company you want to refer or re-sell, simply pick a contact you have at the company and fill out the lead registration card on the left hand side of their contact profile. It is critical that you do this early in the process, before ever bringing up HubSpot to the prospect.
Without registering the lead, there is no way that we can guarantee you commission and credit on the sale. For more information on this process, see our Lead Registration FAQ.
Please contact your Channel Account Manager or Partner Development Manager for more detail on how to get credit.
Unfortunately, we are unable to pay commission on any leads who were not registered properly and purchased HubSpot prior to joining the program. If the lead has not purchased yet, please register them, and if this is not successful, contact firstname.lastname@example.org
Certain resources are not accessible to solutions providers, as they are only available to our solutions partners today. If you feel we did not make this clear, let us know so we can update the language on the page.
Want to learn more about our Solutions Partner Package? Just reach out to email@example.com.
As a solutions provider, you can advertise on your website, social media profiles, and in conversations with prospects. You can use this official badge on your website.
HubSpot evaluates the performance of solutions providers with one metric: Re-sold (or referred) Monthly Recurring Revenue (MRR). MRR is measured by looking at the total monthly spend of all the clients you have referred or re-sold HubSpot.
To unlock more official benefits, you will want to join our solutions partner package. In this program, we have tiers you can progress through as you sell more, allowing you to unlock additional value (free INBOUND tickets, better visibility to existing HubSpot customers, more lead registration capacity etc.). To learn more about the solutions partner package and see if it is a good fit, please reach out to your firstname.lastname@example.org.
It is possible HubSpot will share leads with you, but nothing is guaranteed.
HubSpot has no formal lead sharing program in place, but constantly sends leads to providers and partners via internal referrals (i.e. sales rep needs provider/partner to help close deal so they refer partner to help with data migration), as well as through our directory.
Want more referrals? Your best bet is to get out there and build a reputation as a solutions provider and deliver results in the software, and the business will start to come to you.
Solutions providers cannot waive required onboarding, but we are happy to make you the main point of contact so that you can lead the implementation with our team. If you want to waive required onboarding, you can join our solutions partner package.
If this is of interest, please reach out to email@example.com and we can set you up with a specialist here who can help you evaluate if it is right for you.
This is a normal progression for many providers who see success in the solutions provider package, and want to make a deeper investment in the partnership. We find solutions providers who join tend to be even more successful, as they start day one with lots of HubSpot expertise.
To learn more about the solutions partner package and see if it is a good fit, please reach out to firstname.lastname@example.org.
HubSpot uses a combination of metrics — including monthly sold and managed recurring revenue (MRR), retention, and software engagement — to classify solutions partners as untiered or tiered. From lowest to highest the tiers are gold, platinum, diamond, and elite. Learn more information about partner tiers.
Being a tiered partner allows you to differentiate yourself in the partner ecosystem and proves to potential clients that you can deliver sophisticated services around HubSpot’s software and its collection of integrations. For example, tiered solutions partners are more visible on the HubSpot Solutions Directory. For more details, check out the program benefits page.
You can find HubSpot tiered partners on the HubSpot Solutions Directory. Tiered partners can be identified by a corresponding tier icon on the partner directory profile listing.
No, you don't need to be the original partner that sold the account to get managed MRR credit. However, you must fulfill all the managed MRR criteria to get credit.
The dashboard updates once every 24 hours. A client that you manage will not appear in your dashboard if you do not have a user from your portal active in the client's portal within the last 90 days, or if your first activity was today. If it has been over 24 hours since your first activity in the client portal, contact your Channel Account Manager.
Tiers are updated monthly, on the 15th of the month. This
Every client has a number of apps being used. One of the qualifications for solutions partners is to have a median client app usage equivalent to 3 or more, across HubSpot Marketing Hub, Sales Hub and/or Service Hub. This metric evaluates the accounts you've sold in the last 12 months and the accounts you're currently managing.
There are 25 apps that count toward the app usage metric. Partners can also click on the info icon on the new Partner Dashboard to view the apps.
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Solutions partners and solutions providers receive commissions when they resell HubSpot’s software. Commissions are paid quarterly, 45 days after the quarter closes. To request a commission statement or ask a question regarding commissions, you can email VARcommissions@hubspot.com.
HubSpot User Groups are in-person meet-ups that occur each quarter. These events are often sponsored by a HubSpot solutions partner and are open to all HubSpot users. Learn more information or join a HUG.
Partner lead registration is processed through your HubSpot portal or partner toolset. If you need help setting this up, please contact your Channel Account Manager. For full details on how registration works, please read this slide deck.
After one year, the contact's “Registration Status” property will change to “Expired.”
Yes. Once a contact expires, just complete Step 8 in this slide deck again.
You can log into your Partner Portal here.
The HubSpot Solutions Directory allows agencies and businesses that provide marketing, sales, customer service, web design, CRM, and IT services to get discovered by HubSpot customers looking to hire service providers. Create a listing and gain exposure for your business.
No, you do not need to be a partner to get listed on the Solutions Directory, but you do need to have a valid Inbound Certification. Certification is required to ensure that your agency or business is equipped to deliver quality inbound services to potential clients. Even if you're not a partner, you can get listed on the Solutions Directory.
Adding an Agency Directory review badge to your website can encourage existing customers to review you. It can also point potential customers to your directory listing and show them the great work you've done for others. You can add an Agency Directory review badge to your website with these instructions.
Lead registration is the process of claiming an account that you want to refer or resell HubSpot to at some point.
A few things to keep in mind:
Leads are unavailable for one of the following reasons:
Leads are sometimes unavailable because another partner has already registered it. You can still earn commission on a lead registered to another partner if the following two conditions are met:
There are four very common scenarios where you can still earn commission (see below). The key is that you have to reach out to your email@example.com so that we can help.
No, not unless you ask us to reach out to your lead.
When you register a lead, the account is marked as yours as a partner, stopping our sales team from approaching them.
Registering leads does not:
You should register leads as soon as you are aware of them. HubSpot’s website is designed to capture leads on its own, so if you bring up the software or HubSpot as a company, you risk having the lead be assigned to a HubSpot sales rep.
Never sign up a client for a free account without having registered them first! You risk losing the account.
As mentioned above, we do not contact your leads without your consent, and we will still pay you even if they buy without your involvement. In turn, there is nothing to lose, and everything to gain by registering early in the sales cycle -- ideally before even speaking to them.
Not today, but we are working on it. In the meantime, you can auto-register leads using a form.
Referral link technology would provide an individual URL for each partner (to use for their clients) so that HubSpot could automatically credit the correct partner.
Yes, you can earn commissions on existing HubSpot customers by cross-selling new product lines to them. Partners and providers should work with their CAMs and PDMs, respectively, to ensure they get commission when the sale closes. Central to this process is creating and sending the customer a confirmation link as proof of your involvement in the cross-sell. [link to Knowledge Base article here]
No, we pay you the same commission regardless of whether you simply refer the client to us or were involved in the sales process.
No. Commission is entirely dependant on registering the domain under which a client purchases HubSpot. Many companies have multiple websites or redirects so it is critical that you work with your customer to ensure that they purchase under the domain that you registered. There are no exceptions here, but we are always happy to work with you during the sales process to avoid this situation.