A list of FAQs about the HubSpot Partner Program
A HubSpot Partner is a marketing agency, sales consultant or CRM implementation company that offers services to complement HubSpot’s software. These businesses gain exclusive resources and training, as well as the opportunity to receive revenue share.
HubSpot has four Partner Programs:
The HubSpot Affiliate Program is for making anonymous referrals, en masse, when you are not interested in being involved in the sales or service process for HubSpot's software (think via a blog, newsletter, directory
If you are referring clients 1-1 to HubSpot and want to be kept in the loop and/or potentially sell services, the Sales Partner Program is a better fit for you.
Please reach out to firstname.lastname@example.org so we can find you a point of contact and make sure you are all set!
You should receive email communication from us when you are accepted.
The fastest way to verify is to:
If you can see this section and submit the lead, then you are in the program! If this does not display fully or not at all, please reach out to email@example.com.
To sign up, follow these steps:
20% of the monthly total paid across all product types (Marketing, Sales, and Service) and add-ons for the first 12 complete months the customer is on HubSpot.
In order to receive
The way we credit partners for referring or re-selling HubSpot today is through a system called Lead Registration. When you have a company you want to refer or re-sell, simply pick a contact you have at the company and fill out the lead registration card on the
Without registering the lead, there is no way that we can guarantee
Certain resources are not accessible to Sales Partners, as they are only available to our Agency Partners today. If you feel we did not make this clear, let us know so we can update the language on the page.
As a HubSpot Partner, you can advertise on your website, social media profiles, and in conversations with prospects. You can use this official badge on your website.
HubSpot evaluates the performance of partners with one metric: Re-sold (or referred) Monthly Recurring Revenue (MRR). MRR is measured by looking at the total monthly spend of all the clients you have referred or re-sold HubSpot.
To unlock more official benefits, you will want to join our Agency Partner Program. In this program, we have tiers you can progress through as you sell more, allowing you to unlock additional value (free INBOUND tickets, better visibility to existing HubSpot customers, more lead registration capacity
Sales Partners cannot waive required onboarding, but we are happy to make you the main point of contact so that you can lead the implementation with our team. If you want to waive required onboarding, you can join our Agency Partner Program.
If this is of interest, please reach out to firstname.lastname@example.org and we can set you up with a specialist here who can help you evaluate if it is right for you.
This is a normal progression for many partners who see success in the Sales Partner Program, and want to make a deeper investment in the partnership. We find Sales Partners who join tend to be even more successful, as they start day one with lots of HubSpot expertise.
All promotional information can be found on our Partner Promotional Guidelines page. You can also reach out to email@example.com with any questions.
HubSpot provides many resources to help our agency partners grow. Access a collection of proposal example templates from current HubSpot partners.
subscribe to Agency Unfiltered here.
The HubSpot Agency Directory allows marketing agencies and sales consultants to list their services and get found by business looking to hire them. Create a listing and gain exposure for your company.
No, you do not need to be a partner to get listed on the Agency Directory, but you do need to have a valid Inbound Certification. Certification is required to ensure that your agency is equipped to deliver quality inbound services to potential clients. Even if you're not a partner, you can get listed on the Agency Directory.
Adding an Agency Directory review badge to your website can encourage existing customers to review you. It can also point potential customers to your directory listing and show them the great work you've done for others. You can add an Agency Directory review badge to your website with these instructions.
Lead registration is the process of claiming an account that you want to refer or resell HubSpot to at some point.
A few things to keep in mind:
Leads are unavailable for one of the following reasons:
Leads are sometimes unavailable because another partner has already registered them. You are still able to earn commission under the following 2 conditions:
There are four very common scenarios where you can still earn commission (see below). The key is that you have to reach out to your firstname.lastname@example.org so that we can help.
If you are in a sales process with an unavailable lead, please contact email@example.com so that we can assist you.
No, not unless you ask us to reach out to your lead.
When you register a lead, the account is marked as yours as a partner, stopping our sales team from approaching them.
Registering leads does not:
If you want us to target leads you register, we are more than happy to do so. Feel free to introduce us, or just give us the green light and we can begin reaching out. Otherwise, we will wait on you for guidance, and not reach out unless you tell us to!
You should register leads as soon as you are aware of them. HubSpot’s website is designed to capture leads on its own, so if you bring up the software or HubSpot as a company, you risk having the lead be assigned to a HubSpot sales rep.
Never sign up a client for a free account without having registered them first! You risk losing the account.
As mentioned above, we do not contact your leads without your consent, and we will still pay you even if they buy without your involvement. In turn, there is nothing to lose, and everything to gain by registering early in the sales cycle -- ideally before even speaking to them.
Not today, but we are working on it. In the meantime, you can auto-register leads using a form.
Affiliate link technology would provide an individual URL for each partner (to use for their clients) so that HubSpot could automatically credit the correct partner.
There is only one scenario when you can earn commission on an existing HubSpot customer that you did not sell. Partners can receive commission on existing Sales Hub customers upgrading to a Marketing Professional or Enterprise Hub. This is done through the partner collaboration process and must be worked through your Partner Development Manager.
Otherwise, commission can only be earned on net new HubSpot customers you bring to the table. If you registered and sold them initially, you will earn commission on any subsequent purchases that they make for the remainder of the year from the date of the first purchase. Agency Partners earn commission for as long as the customer is a customer of HubSpot.
No, we pay you the same commission regardless of whether you simply refer the client to us or were involved in the sales process.
No. Commission is entirely dependant on registering the domain under which a client purchases HubSpot. Many companies have multiple websites or redirects so it is critical that you work with your customer to ensure that they purchase under the domain that you registered. There are no exceptions here, but we are always happy to work with you during the sales process to avoid this situation.
Have any additional questions? Post it in our Partner Community Forum.