People are not static. They access your content from multiple devices. They come at it from a number of different channels. And, perhaps most importantly, as their experience with your company grows, their needs and interests change. And yet, most marketing still treats them all the same.
At the professional and enterprise level, HubSpot has Smart Content and personalization built right in, so you can show the most relevant message to each of your visitors.
We looked at the data for more than 93,000 calls to action created using HubSpot over a 12 month period. What did we find? Calls-to-action targeted to the user performed 178% better than calls to action that were the same for all visitors.