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CMS Hub icon CMS Hub®

Content Management System

When you're building a website on the HubSpot CMS, everyone wins. Developers build using flexible themes. Marketers easily edit and create pages on their own. And since it's backed by HubSpot's CRM tools, customers enjoy a seamless digital experience.

CMS Hub Customers
  • Marketers
  • Developers
  • IT Teams


Build a website with ease.

So you can focus on what matters: marketing.


The content management system you need to easily create and personalize website pages for every visitor — optimized for conversion across every device. Rely on developers as much or as little as you'd like.


Features that make this possible:

SEO recommendations

Easily see how you can improve your site and take action, all in one place with the SEO recommendations home screen.

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Website themes

Use one of HubSpot's pre-built website themes with the option for custom development. Build a cohesive site without worrying about mismatched designs, logos, or navigations.

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Fully integrated CRM

Track every visitor to your site in one place and create personalized digital experiences leveraging CRM data. With the HubSpot CRM platform, your website becomes a growth engine for your business.

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Drag-and-drop editor

Update and create pages without a developer's help or custom code. Publishing changes on the fly has never been easier.

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Adaptive testing

Continuously optimize your website with ease. Choose up to five variations of a page, and HubSpot will monitor and serve up the best performing option.

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Contact attribution reporting

Analyze the impact of your website and optimize your strategy by digging into which content types, sources, and campaigns are driving the most leads.

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Develop without distractions.

Your CMS can be a developer’s dream without being a marketer’s nightmare.


Build websites using the tools you prefer. Enable your marketing team to make those last-minute updates on their own with flexible themes. Access resources and ideas from HubSpot's developer community.

CMS Hub for Developers

Features that make this possible:

Local website development

Leverage tools like GitHub to handle version control, and make changes to web assets as you're ready.

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Serverless functions

Add interactive elements like event registrations, guest books, and calculators, without configuring an external server, SSL certificate, or data transfer processes.

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Website themes

Create a site-wide content editing experience that empowers your marketing team to manage and update the front-end. Start from scratch or leverage a pre-built theme as a starting point.

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Developer docs & community

Extensive documentation and an active developer community allows you to jump in right away, plus get answers and ideas when you need them.

Dynamic content

Build data tables or leverage CRM objects to create dynamic, SEO-friendly pages that can be updated easily by marketers. Great for calendars, product catalogs, pricing data, and more.

Code alerts

Easily identify infrastructure or design bugs that could cause a page to fail, slow site speed, or a bad customer experience via errors in syntax, HubL, missing tags, etc.
Available in Enterprise.

IT Teams

Security without the sleepless nights.

No plugins for you to maintain means HubSpot takes the late night calls.

IT Teams

Your commitment to safety and reliability is backed by ours with our dedicated 24/7 security team and out-of-the-box features like enterprise-class web application firewall, SSL, custom CDN, SSO memberships, and more.

CMS Hub for IT Teams

Features that make this possible

24/7 security monitoring & threat detection

Our security team is dedicated to ensuring the safety of your site with automated and manual checks for attacks, potential abuse, or other anomalies.

Content delivery network & custom CDN configuration

Our CDN network is built to handle high levels of traffic, and ensures that your website loads quickly, reliably, and securely for visitors around the world. A custom CDN configuration is also available in Enterprise edition.

Standard SSL certificate

Your site will be automatically provisioned with a standard SSL certificate to create greater trust between your brand and website visitors, and increase your Google ranking.

Activity logging & partitioning

Grant your team appropriate permissions and keep track of what changes were made and by whom, to monitor usage and make security adjustment accordingly.

Site performance monitoring

Track down reported errors or outages, as well as areas of your websites experiencing high traffic, slow speeds, and overall performance over time.

Reverse proxy configuration

Give your marketing teams the power to create and manage content, while continuing to load all content from a single, trusted domain hosted externally.

The proof is in the pixels. See what's possible from real customers who choose CMS Hub.

  • CMS Hub Customer: Indigo AG
  • CMS Hub Customer: Oxfam
  • CMS Hub Customer: Neighborhood
  • CMS Hub Customer: Square Dot

Migrate without the migraines.

Website migrations and redesigns can be hard. That's why we have over 2,000 partners and providers who offer website migration services globally, a dedicated replatforming team, a variety of pre-built themes to choose from, and 24/7 award-winning phone support.

HubSpot CMS Migrations

But wait! There's more...

  • Easily manage multiple language domains and optimize each one for SEO. Allow users to toggle between languages.

  • HubSpot’s award-winning support team is here to answer your phone call,  24/7. Have a problem with your site? Can’t figure out a page styling issue? No problem. Call our support team 24/7 to troubleshoot and chat with a HubSpot expert.

  • With live chat, team email, a Facebook Messenger integration, and an easy-to-use chatbot builder, HubSpot gives you the messaging tools and context to have unlimited, personalized conversations with prospects and customers at scale.

  • Create secure, personalized experiences for your customers by adding login elements to your website. Learn more.

  • Host, manage, and embed videos with just one click. Update the metadata for each video so search engines can easily find your content. Insert CTAs and forms into videos to capture more leads.

  • Keep your team organized as you scale. Grant access to areas of your website that only select team members can edit, publish, or configure.

  • Break down data silos and see how your website is working alongside your marketing, sales, and service teams to drive results for your business. The custom report builder makes it easy to understand how your website impacts customer behavior, brings in new leads, and more.

  • Add payment links across your website to modernize your customers’ buying experience and track touchless purchases directly within the CRM. Learn more.

CMS Hub has everything you need to build a powerful, optimized website that converts.

Integrate and grow without the pesky plugins.

Add even more power to your website. Access dozens of CMS applications that you know and love. Explore CMS apps →

  • CMS Hub Apps: Canva
  • CMS Hub Apps:  Google Search Console
  • CMS Hub Apps: Jotform
  • CMS Hub Apps: Privy
  • CMS Hub Apps: Wistia
  • CMS Hub Apps: HotJar
  • CMS Hub Apps: CoSchedule
  1. "With CMS Hub we are able to manage our update schedule with ease. We don't have to rely on an engineer to make updates. We can go right in and quickly adjust the number of partners we work with or update product information. It's given us the flexibility to move fast as we grow."

    Amanda Raines
    Head of B2B Marketing, ClassPass

The only CMS that’s powerful and easy to use.

Our content management system is for teams of any size and designed to grow with you.

Get the CMS designed to help you grow your business.

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