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Sales Hub®

Sales Software

AI-powered tools to build pipelines and close deals.

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Prospecting Workspace screenshot with sales contact, tasks, outreach activities, guided actions, and schedule
Business Solutions

Transform Every Rep Into a Top Performer with AI

AI that knows when to reach out, what to say, and how to engage – turning conversations into closed deals without adding headcount.

Prospecting Agent

Prospect Smarter

Stop guessing the next best step when prospecting. Sales Hub's AI-powered tools streamline outreach while surfacing the most relevant leads.

Lead Management
Manage leads and activities on one AI-powered workspace and turn more leads into deals.

Breeze Prospecting Agent

Focus your outreach efforts on quality leads with an AI-powered expert for sales prospecting and research.

Sales Automation
Set up automated multi-channel outreach that adapts based on prospect engagement.

Email Tracking
Know when a lead opens an email so you can follow up at exactly the right time.

Call Tracking
Make calls efficiently with a power dialer, voicemail drops, and CRM logging for your most important conversations. 

Email Templates
Turn your best sales emails into templates you can personalize, optimize, and share.
Deal Scores

Accelerate Revenue Growth

Grow revenue faster with intelligent sales software that analyzes customer behavior and prioritizes high-potential leads. Seamlessly integrated with Commerce Hub for AI-powered quote creation, this powerful combination enables reps to close deals even faster.

Meeting Scheduler

Use AI to automatically prep for, follow up on, and capture every meeting detail.

Deal Pipelines

Easily add and score deals, assign tasks, and track your most lucrative prospects.

AI Guided Selling

Guide sellers in a workspace that surfaces leads, deals, tasks, and target accounts with smart queues and daily action summaries.

CPQ Software

AI-powered CPQ — configure, price, quote — accelerates the quoting process from one unified platform.

Document Tracking

Build a library of sales content for your team to share and tracking which documents close deals. 

Playbooks

Arms your sales team with positioning guides, scripts and competitor comparisons.

Sales Dashboard

Power Relevant Connections

Unite all of your sales data, tools, and teams on a single customer platform. Sales leaders can track performance, predict revenue, and analyze feedback in one place.

Sales Analytics & Reporting
Get full visibility into your process to measure performance and deliver results.

Conversation Intelligence

Bring the voice of the customer into your CRM and provide better coaching.

Forecasting

Get a comprehensive view of your pipeline with AI-powered projections.
Explore case studies

Real Growth, Real Stories

See how sales teams are using Sales Hub to convert opportunities faster with AI.

HubSpot Video

See why companies like to work with Sales Hub.

Download the ROI report

  • 76%

    of sales professionals say HubSpot increased their win rate

  • 35%

    more deals closed

  • 167%

    boost in time efficiency when closing deals using AI

267,000+ customers in over 135 countries grow their businesses with HubSpot

Grow Without Limits: Sales Hub Pricing

Sales software that scales with you.

Free

No credit card required

$0/month

  • Track deals
  • Engage visitors with live chat
  • Schedule meetings without the back-and-forth

Starter

Starts at

$15 $20/month

per seat*

  • Automate personalized outreach
  • Collect payments instantly
  • Personalize content

Professional

Starts at

$100/month

per seat

  • Find and engage high-value prospects
  • Predict revenue with AI-powered forecasting
  • Create automated follow-ups

Enterprise

Starts at

$150/month

per seat

  • Create custom objects for unique processes
  • Score leads with AI
  • Coach reps with conversation intelligence
Demo premium editions Get started with free tools

*Discount available for new customers only. Offer has no set end date and can be discontinued at any time. For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

Frequently Asked Questions

Sales software includes all the tools you need to improve your sales team’s productivity. It supports the entire sales cycle, from finding potential leads and tracking their progress, to managing and automating the deal flow, and even generating quotes. Additionally, it offers valuable analytics, coaching, and reporting features for managers to onboard and coach reps, analyze strategy, and optimize process. 

Rather than using multiple tools to accomplish each of these tasks separately, HubSpot’s sales software enables teams to do all their work under one roof. Save time and energy by using a single tool, rather than splitting up your team’s energy and information across multiple tools or platforms.

Yes. Sales Hub customers get powerful CPQ tools through HubSpot’s Commerce Hub. This includes a fully integrated, AI-powered CPQ solution that lets sales teams quickly generate, customize, send, and track quotes. It pulls context from the deal record to update cover letters, business case summaries, and line items for faster, more accurate quoting.

Because it’s built into HubSpot’s Smart CRM, the CPQ experience is fast, seamless, and easy to use. Reps can generate quotes with one click, apply branded templates, automate approvals, and see real-time buyer engagement. HubSpot customers can access CPQ by purchasing a Commerce Hub seat.

Sales Hub is HubSpot’s sales software solution. It works great when paired with HubSpot’s Smart CRM, but can be used to drive productivity and power customer connections alongside your existing CRM, too. For example, your business development team might adopt Sales Hub as a sales engagement platform, to consolidate prospecting activities and manage leads in one place. Whether you previously ran your business out of Excel, or were leveraging a legacy CRM to store your data, HubSpot’s import tools make it easy to move your data quickly, while giving you the confidence that your data will be accurate and actionable by your team.

HubSpot’s sales software is called Sales Hub. Many of Sales Hub’s tools are available for free, with more advanced features designed to help automate and scale your sales operations available in Starter, Professional, and Enterprise editions. Curious about the return on investment from Sales Hub? Explore our ROI calculator.

Yes. Our customer success team is committed to getting you up and running in days or weeks (not months) so you can start selling better sooner. Looking for more customization and expertise? Our solutions partners offer a wide range of specialized support to help you get the most out of your HubSpot implementation.

Unlike a lot of software that’s been built by acquisition, Sales Hub was built from the ground up. It’s both deeply powerful and uniquely easy to use. The result? Your team gets up and running faster, allowing you to achieve ROI more quickly. Learn more about the differences between HubSpot and Salesforce.

Popular features in HubSpot’s sales software include:

  • Contact and lead management organize prospecting activities and propel pipeline growth..
  • Email tracking and automation let you track engagement in real-time, automate personalized email sequences, and schedule emails for optimal timing.
  • Deal and pipeline management let you visualize and manage deals from start to finish, assign tasks, set reminders, and collaborate with team members.
  • Sales analytics and reporting let you gain valuable insights into sales performance with dashboards, activity tracking, revenue tracking, and forecasting.
  • Document management lets you store and manage sales documents efficiently, allowing easy access and sharing with prospects and team members.
  • Sales automation and workflows automate repetitive tasks and let you create custom workflows to improve efficiency in lead segmentation, task assignments, and email sequences.
  • Forecasting software gives you a holistic overview of your entire pipeline so you can quickly dive into the details with your team.

Sales software is up and running from the get-go. Simply grant your sales team access to the appropriate tools, and they can start using them immediately. Features such as email templates, deals, and meetings are ready to go from the moment you log in.

For more experienced teams, advanced features like conversation intelligence and predictive lead scoring take your sales organization to the next level. While these features are available right from the start, it may take some time to gather valuable insights from them.

Calculate the ROI you could see with Sales Hub based on your industry, region, and current sales metrics using our ROI calculator. The calculator harnesses data from over 228,000 HubSpot customers globally. Enhance your analysis by coupling this with our TCO calculator to understand your total cost of owning HubSpot and get a more precise view of your potential ROI.

Of course! With custom objects (available in the enterprise edition of Sales Hub), you have complete flexibility and control to match your data to your business. You’ll have full flexibility to name the object, determine its properties, and decide what other objects it can be associated with. And you can easily sort, automate, and report on data associated with them right in HubSpot. Plus, with more than 1,400 custom integrations in our app marketplace, you can easily connect HubSpot to your favorite tools in just a few clicks.

Elevate Your Sales Performance

Regain productivity and power connection with AI.

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