HubSpot Site Builder A Smarter Kind of CMS

You want a CMS that makes it easy to publish content. That's a given. But what about one that enables you to do more with the content you publish? HubSpot's Site Builder ties your content into a full-funnel marketing system, optimizes it for search, adjusts to mobile, and even allows you to tailor your website to different visitors. Beyond content management, this is a content optimization system.


So What Makes Us Different?

Integrated with every marketing channel

HubSpot is a full-funnel marketing platform. That means all of your tools are in one place, working together, so your customers get a seamless experience from email to social to web.

Mobile-optimized out of the box

Many CMS tools today require special templates or additional coding to optimize for mobile. HubSpot was built using responsive design, so your content will look right on any device.

Personalized to each viewer

Most websites treat everyone the same. At the professional and enterprise levels, HubSpot comes with Smart Content, a feature that enables you to personalize your content to different visitors.


Intuitive Editing and Design

With an easy editing interface and a flexible design center, HubSpot Site Builder has the design range to satisfy everyone on your team, from marketers to advanced coders.

Easy Editor

Create pages in moments without needing code. Build your content, preview it across devices, and publish away.

Template Builder

Create new layouts and page structures using a simple drag-and-drop template builder.

Style Editor

If they’d prefer, designers can dive directly into the design center to build CSS stylesheets and sophisticated websites.

“Smart Content” for
Website Personalization

Your visitors aren’t one-size-fits-all. Your website shouldn’t be either. At the professional and enterprise levels, HubSpot enables you to personalize your website content, forms and buttons to the unique needs of each lead and customer.

Personalize by industry

Create different homepage messages for the primary industries or personas you serve. Make sure that the most relevant content to each is presented first.

Personalize by interest

Has your repeat visitor demonstrated a strong interest in a certain topic? With HubSpot you can tailor future content and calls-to-action based on previous conversions and interest areas.

Personalize by lifecycle

You can personalize based on where a visitor is in their buying process, so your loyal customers experience a different website than first-time visitors.

Mobile Optimization with Responsive Design

HubSpot makes your website look good on any device. Built using responsive design, your website, landing pages, blog and email will automatically adjust to whatever device is viewing it without any extra work on your end.

responsive viewing

Marketing Analytics

The path to conversion is not always a straight line. That's why HubSpot gives you more than website traffic reports. We show you how your customers first discovered you, what emails and social messages they've engaged with, and what ultimately led them to purchase. Use HubSpot Analytics on its own or alongside Google Analytics.

Page performance

Find out what channels are driving people to your pages, and see a breakdown of each page’s performance. Diagnose problem pages and get clear instructions on how to improve them for SEO.

Custom analytics

Event reporting at the enterprise level helps you analyze which of your website pages are influencing your leads to take the next step, whether it's clicking a button or submitting a form.

Conversion assists

Identify which of your pages are most commonly viewed by prospects before they convert to a lead or customer. Optimizing these pages for conversion to get the best possible results.


“Now you can have that robust CMS that you had with Wordpress, and actually integrate it with your tools in HubSpot. For us it was a game changer.

New Breed Marketing
Patrick Biddiscombe
VP Sales and Strategy New Breed Marketing

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