Free Social Media Resources

All of HubSpot's social media content, in one place

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A Beginner's Guide to Social Media - Workbook
A Beginner's Guide to Social Media - Workbook This workbook includes additional readings and activities that will help you digest the information covered in each section of HubSpot’s fre... View Details
Social Media Calendar
Social Media Calendar With so many different social networks to manage, don't you wish there was an easier way to plan which content to share on each account... a... View Details
Instagram for Business
Instagram for Business With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. View Details
How to Attract Customers with Facebook
How to Attract Customers with Facebook Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customer... View Details
37 Tips for Social Selling on LinkedIn
37 Tips for Social Selling on LinkedIn Use this guide to improve your LinkedIn social selling efforts, train your team, and close more deals. View Details

4 B2B SaaS LinkedIn Strategies

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4 B2B SaaS LinkedIn Strategies
4 B2B SaaS LinkedIn Strategies Use this resource to optimize your profile, create engaging videos and get started with advertising. View Details
How to Set up Your Personal LinkedIn
How to Set up Your Personal LinkedIn Whether you're refreshing your LinkedIn page or starting from scratch, our guide can help! View Details
HubSpot Academy YouTube Marketing Course
HubSpot Academy YouTube Marketing Course YouTube Marketing Course: Successful Strategies to Grow & Optimize Your YouTube Channel in 2019. View Details

Creating Video on a Startup Budget

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Creating Video on a Startup Budget
Creating Video on a Startup Budget Implement an affordable, effective video strategy with these best practices and necessary resources. View Details
Crisis Communication and Management Templates
Crisis Communication and Management Templates Manage, plan for, and communicate during your corporate crises with these crisis management plan templates View Details
52 Examples of Instagram Captions for Business
52 Examples of Instagram Captions for Business Learn how to write the perfect Instagram captions with the help of successful examples from Audi, LEGO, McDonald's, Target, and more. View Details
How to Use Twitter for Business
How to Use Twitter for Business Master the essentials to better share, engage, and market on Twitter. View Details
2019 European Social Media Usage Report
2019 European Social Media Usage Report Plan your 2019 social media strategy with the help of this original HubSpot research. View Details
11 Facebook Cover Photo Templates for Businesses
11 Facebook Cover Photo Templates for Businesses Make a great first impression with a quality cover image for your Facebook Page. View Details
LinkedIn for Leads: A Quick-Start Guide
LinkedIn for Leads: A Quick-Start Guide Download this free eBook to discover the “need to know” info on LinkedIn’s 3 major advertising offerings. View Details
Developing an End-to-End Instagram Marketing Strategy For Your Business
Developing an End-to-End Instagram Marketing Strategy For Your Business Learn how to build and implement a successful Instagram marketing strategy. View Details
The 2019 Social Media Checklist
The 2019 Social Media Checklist This checklist teaches you how to create effective social media posts to maximize engagement. View Details

Social Listening Workbook

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Social Listening Workbook
Social Listening Workbook This workbook helps companies organize and make sense of their social signal! View Details
Facebook Marketing Course: How to Craft an End-to-End Strategy for Your Business
Facebook Marketing Course: How to Craft an End-to-End Strategy for Your Business Everything you need to know to develop an organic Facebook marketing strategy. View Details
Social Media Influencer Marketing Course
Social Media Influencer Marketing Course Series of templates for influencer vetting, outreach, and management. View Details
B2B SaaS Mkt: Mastering LinkedIn Ads
B2B SaaS Mkt: Mastering LinkedIn Ads Use this checklist to create LinkedIn ads that effectively promote your content and drive quality leads. View Details
Social Media Certification Course by HubSpot Academy
Social Media Certification Course by HubSpot Academy Build an inbound social media strategy that delights your customers and grows your bottom line. View Details

Top 11 Social Media Mistakes

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Top 11 Social Media Mistakes
Top 11 Social Media Mistakes An ebook that outlines the top 11 social media mistakes brands and agencies make time and time again. View Details
Facebook Ads Training: How to Build Great Ads & Audiences
Facebook Ads Training: How to Build Great Ads & Audiences This introductory Facebook advertising training will teach you how to target Facebook audiences, measure your return on investment, and opti... View Details
Inbound Marketing Certification course by HubSpot Academy
Inbound Marketing Certification course by HubSpot Academy Learn the fundamentals of inbound marketing, content marketing, SEO, social media promotion, conversational marketing, email marketing, and ... View Details
Complete Guide to Instagram Analytics
Complete Guide to Instagram Analytics Is Your Instagram Strategy Effective? Find out in this guide to Instagram Analytics in 2018 View Details
How to Get Followers on Instagram: The Ultimate Guide
How to Get Followers on Instagram: The Ultimate Guide How to attract real Instagram followers and likes and the best apps to help. View Details
10 Social Media Templates
10 Social Media Templates Templates to help you run social media more effectively. For paid & organic posting, reporting, and more. View Details
Instagram for Business in 2018
Instagram for Business in 2018 Move beyond the Instagram basics. Learn how to use stories, ads, carousels, influencers, and more. View Details

Social Media Marketing ROI Guide

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Social Media Marketing ROI Guide
Social Media Marketing ROI Guide The guide to boosting performance on social media. View Details
25 Instagram Templates for Business
25 Instagram Templates for Business Save time and grow your business using these customizable templates for Instagram posts and Stories. View Details
Achieving Your Top Marketing Objectives
Achieving Your Top Marketing Objectives Step-by-step guide with B2B marketing stats to find out how to achieve your top marketing objectives. View Details

The 2018 B2B Marketing Mix Report

Partner Contribution
The 2018 B2B Marketing Mix Report
The 2018 B2B Marketing Mix Report B2B marketing industry data on trending tactics and spend allocations, accompanied by practice tips. View Details
Four Days of Facebook
Four Days of Facebook A video series on everything you need to know about using Facebook to grow your business. View Details
Inbound Certification course by HubSpot Academy
Inbound Certification course by HubSpot Academy Comprehensive training covering the full Inbound Methodology. View Details
HubSpot Sales Software Certification course by HubSpot Academy
HubSpot Sales Software Certification course by HubSpot Academy HubSpot CRM and HubSpot Sales software training and certification for HubSpot Sales Platform users. View Details
How to Run Successful LinkedIn Ads
How to Run Successful LinkedIn Ads Whether you’re looking to raise your brand awareness, build professional relationships, or drive leads on social, using LinkedIn Sponsored C... View Details
How to Get More Twitter Followers
How to Get More Twitter Followers Unless you're a celebrity or your brand is a household name, it's not the easiest to amass a huge following on Twitter. The good news? There... View Details
A Marketer's Guide Snapchat for Business
A Marketer's Guide Snapchat for Business To say that Snapchat is worth your time and attention is a bit of an understatement. According to Forbes, “Over 60% of Americans between the... View Details
A Marketer's Guide to Facebook Live
A Marketer's Guide to Facebook Live If you’ve been on Facebook in the past six months, you’ve likely seen Facebook Live in action. Social media works best when we’re in the mom... View Details
How to Create a Monthly Social Media Report
How to Create a Monthly Social Media Report As social media becomes increasingly important, so does the need to evaluate your social media efforts in order to help your brand continue ... View Details
The Ultimate Toolkit for Social & PR Branding
The Ultimate Toolkit for Social & PR Branding Whether you’re selling coffee, bookcases or enterprise software you’ve got more competition than ever before. Making sure your story is comp... View Details
Essential Guide to Instagram Advertising
Essential Guide to Instagram Advertising Instagram users have multiplied dramatically since the platform’s creation in 2010. Since then, numerous new features and evolutions have be... View Details
The Science of Successful Facebook Ads
The Science of Successful Facebook Ads In conjunction with AdEspresso, we took over 100,000 Facebook Ads and analysed them to deliver you insights on how to best create a recipe f... View Details
8 Marketing Budget Templates
8 Marketing Budget Templates Let's face it: executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to con... View Details