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Find new sources of interested prospects who know your brand and are thinking about your company right now.

Meet your website visitors

Get deep insight into the number of visitors from each company and the pages they are viewing.

Delivered daily to your inbox

Set up daily email digests of exactly the prospects that matter most to each member of your team.


Prospects is a feature of HubSpot Sales, a powerful set of tools that helps supercharge every stage of your inbound sales process.

What makes HubSpot Sales Different?

Connected to your website.

Works in the background to track visitors to your website in real time.

Prospects who are actually interested.

Unlike other sources of new prospects, these are prospects who know your brand and are visiting your website.

Deep data on engagement.

See the number of visitors, pageviews, and which pages they visited.

Features of Prospects

  • Integrate HubSpot Sales with your website to uncover interested prospects who are researching your company right now.

  • HubSpot Sales gives you deep insight into how many visitors there are from each company and which pages they are viewing, helping you hone in on interested prospects.

  • FIlter down to the prospect companies you care most about using dozens of different filter criteria. Give everyone on your team a daily digest of the prospects they care about with automated emails.

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Sources Report

Identify the sources that bring in the most visits, contacts, and customers over time. Drill into each source to see the contacts and companies it is generating.

Contacts & Companies Reports [Enterprise]

Deep dive into your contacts database to discover key trends in your data over time. Break down any report by contact or company-level properties.

Page Performance

Assess key metrics on how your pages are performing in terms of views, keywords, and links. Get customized recommendations on improving SEO performance.

Events [Enterprise]

Drill deeper visitor behavior on your website by generating marketing events on links, buttons, and purchases through your site. Use events to understand your visitors behavior and trigger automation flows.

Competitors Report

The Competitors report makes it easy to monitor other companies that you compete with in your industry through real-time data on key marketing and website metrics.

Marketing Asset Analytics

Analytics in HubSpot are spread across the entire platform. See detailed reports on every marketing asset - Landing pages, emails, your blog, calls-to-action, and more.

Ready to give Prospects a try? Download HubSpot Sales Free now.

See what others have built in HubSpot

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Powerful tools to help your team connect with the right people, at the right time, and with the right message.

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Help Resources

The HubSpot Sales Knowledgebase is full of resources on getting started with and using the tools.

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Talk to Our Team

Interested in the paid version of HubSpot Sales? Catch up with our sales team to learn more.

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Start Using HubSpot Sales

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