HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:

• Full-funnel & emerging channel support
  • More marketing channels that work for customer acquisition and retention like podcast, video, social, AI search optimization, and more
  • Unique AI-powered content and marketing tools like Marketing Studio and Content Remix
  • Powerful analytics like Multi-Touch Revenue Reporting and Customer Journey Analytics included
• Easy personalization with unified data
  • Richer customer insights across marketing, sales, and service touchpoints
  • Easier segmentation and targeting using marketing, CRM, web visitor, and external enrichment data 
  • Deeper personalization at scale with tools like Personalization Agent and AI Email
• Better usability & value
  • Industry-leading usability
  • Support and training included
  • Quick and easy to onboard and launch campaigns

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Salesforce pricing may look pretty straightforward, but it’s layered with add-ons and supplemental costs for things like support, training, data & file storage, administration, segmentation, ad platform data sync, marketing analytics, and more!

HubSpot offers unique features like Marketing Studio, Content Remix, Ad Management, AI Search Optimization, Podcasts, Video, Data Agent, Data Studio, and more that Salesforce Marketing Cloud Account Engagement does not have.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

Salesforce requires add-ons for things like enhanced security, privacy, and encryption.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

HubSpot's Professional and Enterprise editions offer bi-directional syncing with Salesforce for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation.

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

• Boyd captures 82% more leads
• Cloud Technology Enterprises increases traffic 83%
• Arc sees 133% new business growth
• Allied Wire and Cable grows revenue 9x
• OneFile switches to HubSpot and doubles leads
  

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.³

Because HubSpot is easier to implement and we have fewer add-ons, our total cost of ownership is typically lower. Salesforce, on the other hand, is challenging to implement, requires specialized admins and developers, and has a variety of costly add-ons for things like reporting (ex: B2B Marketing Analytics Plus), segmentation, ad platform data sync, file storage, premium customer support, training, and more.

HubSpot makes it easy to move from Salesforce with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.