HubSpot’s CRM platform has been crafted in-house with software for service, sales, marketing, web, and operations teams, plus hundreds of integrations. The platform combines power with ease-of-use for a complete view of the customer journey and seamless handoffs between marketing, sales, and service teams. The result? A superior experience for customers as they buy, onboard, and grow.
Zendesk’s CRM platform, Zendesk Sunshine, brings together Zendesk Sell, Zendesk’s product for sales teams built from its acquisition of Base, and Zendesk Suite, Zendesk’s product for service teams. It allows developers to build and integrate software for the rest of the front office teams. Native to Amazon Web Services, it gives developers and admins the tools they need to facilitate strong customer experiences. It has not, however, been crafted entirely in-house like HubSpot’s CRM platform.