Logo - Full (Color)

Data Hub

Everything you need to connect your apps, sync and clean customer data, and automate business processes.Calculate your price

Free

Start syncing data between HubSpot and dozens of third-party apps — for free

$0/mo

Free for up to 2 users. No credit card required.

Get started free

Starter

Essential marketing, sales, service, content, and data management software

Starts at
$7/mo/seat

$20/mo/seat

Billing period
Pay Monthly
Commit monthly
Pay Annually
Best Value

500 HubSpot Credits

Professional

Comprehensive data management software to automate and scale processes

Starts at
$720/mo

$800/mo

Includes 1 Core Seat

Additional Core Seats start at $45/mo

Billing period
Pay Monthly
Commit annually
Pay Annually
Best Value
Start 14-day trial
Talk to Sales

5,000 HubSpot Credits

Enterprise

Our most powerful data management software for advanced control and flexibility

Starts at
$2,000/mo

Includes 1 Core Seat

Additional Core Seats start at $75/mo

Talk to Sales
Start 14-day trial

10,000 HubSpot Credits

HubSpot Credits:

Fuel powerful features that scale work at your own pace

HubSpot has powerful tools that scale work alongside your teams. You can take advantage of these tools with HubSpot Credits—a simple, flexible way to pay for what you use.

Simple

  • Get started fast and test the latest AI tools with included credits.

  • See credit balance, track usage, and more—all in a single workspace.

  • Report on exactly which tools are delivering the most value.

Flexible

  • Easily plan your spend with credit packs, or enable pay as you go.

  • Add more packs, adjust your spend cap, or pause features—staying in control without disruption.

AI Agents

Customer Agent

Resolves inquiries with fast, accurate responses — and escalates when needed, so your team can focus on complex cases and building loyalty. Learn more

Customer Agent

70%+

of conversations resolved automatically

39%

faster ticket resolution vs. teams not using customer agent

AI Agents

Data Agent

Scale your data operations with an AI-powered agent that researches, analyzes, and delivers instant answers about your customers. Learn more

Data Agent

78%

improvement in making data-driven decisions

80%

improvement in pulling insights from data

Combine Data

Free tools

Get started free

Starter

$7/mo

Professional

$720/mo

Enterprise

$2,000/mo

Talk to Sales

Data studio

(Beta)
This feature uses HubSpot Credits.This feature uses HubSpot Credits.

Data Warehouse Integrations

Data sync

Enhance Data

Free tools

Get started free

Starter

$7/mo

Professional

$720/mo

Enterprise

$2,000/mo

Talk to Sales

Data Agent

10 HubSpot Credits per enriched record.10 HubSpot Credits per enriched record.10 HubSpot Credits per enriched record.

Data quality automation

Data quality overview

Scan account for data quality issues every 2 weeks.Scan account for data quality issues every 2 weeks.Scan account for data quality issues every 2 weeks.

Data health trends

Duplicate management

Bulk duplicate management

Programmable automation

Scheduled workflow triggers

Webhook workflow triggers

Create up to 10 webhook triggers for use in workflowsCreate up to 100 webhook triggers for use in workflow

View the Product & Services Catalog for full technical limits and definitions

Need help choosing a plan?

+1 (888) 482-7768

Seamlessly integrate your apps

Over 2,000 leading apps and web services available

Amplitude

Amplitude

Jira

Jira

Adobe Express

Adobe Express

Aircall

Aircall

LinkedIn

LinkedIn

Microsoft Teams

Microsoft Teams

Frequently asked questions

Data Hub is data management software that activates your customer data — combining, enhancing and, ultimately, helping you leverage it across the HubSpot customer platform and beyond. Data Hub enables marketing, sales and service teams to better manage data at scale, and create personalized customer journeys that drive lead generation, deal creation and revenue. Data Hub is available in two editions: Professional and Enterprise. Each plan includes tools to combine data from across your tech stack and enhance it with AI, ensuring your teams — and your AI — have access to clean, accurate, and up-to-date data. Learn more about Data Hub.
Data studio is Data Hub's flagship feature that allows you to combine and enhance your customer data in an approachable, spreadsheet-like interface with AI assistance. Built with approachability in mind, data studio gives non-technical and technical users alike the ability to blend data from across their tech stack. You can create custom datasets that power advanced segmentation, automation and reporting, and manage the flow of data between external data sources and the HubSpot CRM — all without requiring developer expertise.
While Smart CRM serves as the foundation of your customer platform with AI-powered customer data management, Data Hub acts as a companion solution that enhances your CRM data. Smart CRM stores and organizes your data, while Data Hub combines and enhances it before activation. Smart CRM addresses challenges like inaccessible data and trapped unstructured data, while Data Hub focuses on siloed data across external systems and data quality issues. Together, they enable advanced reporting, AI-powered automation, and self-healing data quality across your entire customer platform.
Data Hub provides intelligent, AI-assisted data combination and enhancement capabilities. While typical integrations move data as-is between systems, Data Hub's data studio allows you to transform, clean, and enrich data before it reaches your CRM or gets used in other systems. This includes AI-powered data enhancement, custom calculations, and the ability to create sophisticated datasets that combine multiple data sources — giving you a true "data playground" to prepare your data for use across HubSpot.
Data Hub connects to 100+ applications in HubSpot’s data sync app collection. Additionally, Data Hub Enterprise offers bi-directional cloud data warehouse integrations with Snowflake, BigQuery, and AWS S3, allowing you to sync data seamlessly between HubSpot CRM and your data warehouse. New connections are continuously being added to support your evolving tech stack needs.
Give users access to your Data Hub plan with Core Seats. All Core Seats in an account are priced based on the highest level across all products of your subscription. For example, if you're subscribed to both Data Hub Professional and Sales Hub Enterprise, your highest-level subscription would be Enterprise.

Paid Data Hub plans include a set number of Core Seats based on the edition of the plan.

  • Data Hub Starter is priced per seat
  • Data Hub Professional includes 1 Core Seat
  • Data Hub Enterprise includes 1 Core Seat

You can increase the number of Core Seats on your Data Hub subscription on a per-user basis for an additional monthly cost. The edition of your Data Hub plan determines the cost of additional paid users.

You can also allow a user to access your Data Hub account without making any changes with View-only Seats. View-only Seats are available at no additional cost.
HubSpot Credits provide a simple, flexible way to power AI agents and features that deliver work to scale your impact. This includes the use of datasets across HubSpot's platform. Learn more about the agents and features that run on HubSpot Credits with our Rate Sheet.

Paid Data Hub subscriptions include HubSpot Credits at no additional cost. Included credits are not additive across products. If you've purchased multiple products, you'll receive the highest available included credit allotment based on the highest level of your subscription services.

  • Data Hub Starter subscriptions include 500 HubSpot Credits
  • Data Hub Professional subscriptions include 5,000 HubSpot Credits
  • Data Hub Enterprise subscriptions include 10,000 HubSpot Credits

You can choose when and how to add HubSpot Credits to your account at $0.010 per credit. Buy HubSpot Credits in packs to easily plan your spend, or enable Pay-as-You-Go to add credits automatically as you use them.

HubSpot Credits reset monthly during your subscription term. Unused credits do not roll over into the following month.
Data Hub Professional customers have access to chat and email support, while Data Hub Enterprise customers also receive 24/7 phone support. Multi-language support is available for all Data Hub users, including English, French, German, Japanese, and Portuguese, among other languages.

All Data Hub users can also participate in HubSpot Community, access training in HubSpot Academy, and find expert guidance in the Knowledge Base. View HubSpot's full language offering.
Yes, HubSpot offers discount pricing for eligible startups and nonprofits through the HubSpot for Startups and HubSpot for Nonprofits programs. These discounts can be applied to Data Hub subscriptions for qualifying organizations. If you work for a startup and would like to determine your eligibility and apply, visit HubSpot for Startups Program. If you are part of a nonprofit and would like to determine your eligibility and apply, visit HubSpot for Nonprofits.

Still have questions about how HubSpot's software can help your business?

+1 (888) 482-7768