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Dynamic Content

HubSpot dynamic content automatically updates website information across multiple pages using centralized data tables and CRM records.

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  • Update content across multiple pages from one central location

  • Automate content changes for catalogs, events, and directories

  • Make site-wide content updates without coding knowledge

Scale your digital presence with data-driven content.

Static content on your website can quickly become outdated and cumbersome to manage, leading to inconsistencies and a poor user experience. 

With HubSpot’s dynamic content feature, you can decrease manual content updates and streamline content management. Centralize your data, update content in real time without coding, and have those updates shown across multiple pages and sections, so your visitors always see relevant, timely information.



  1. Easily manage your data, all in one place.

    HubDB consists of structured data tables that help you organize and update your site content from a single, user-friendly interface. Developers can access and manipulate HubDB data programmatically with the HubDB API, allowing for advanced customization and integration with other systems.

  2. Control access to your dynamic content.

    With HubSpot’s Smart CRM, you get granular control over access, updates, and permissions for your CRM records and HubDB tables. Manage data updates in your HubDB table and customize public API access to align with your business needs.

  3. Reduce manual work by creating pages at scale.

    Avoid repetitive page creation associated with employee directories, event calendars, product catalogs, and more. Use HubDB to create multiple pages dynamically based on a single template and structured data. Set up your data tables, create page templates, and configure page rules to edit and publish pages at scale.

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Frequently Asked Questions

HubSpot’s dynamic content feature integrates seamlessly with Content Hub, enabling you to easily update content across your website pages. Using tools like HubDB and HubSpot’s Smart CRM, you can efficiently organize and control your data, making sure your templates or modules always show the most current information. Dynamic content is particularly useful for content that needs to be updated often on a website, such as event listings, product catalogs, team member profiles, and more.

Popular HubSpot dynamic content features include:
  • Create and manage structured tables for dynamic content like product catalogs or event schedules.
  • Update data instantly across your website, making sure information is always current.
  • Enhance customization and integration using HubDB and CRM data.
  • Tailor website content based on visitor attributes or behaviors to enhance user experience.
  • Automate content changes based on predefined rules or triggers.
Track performance metrics of dynamic content variations to optimize engagement.

Dynamic content automatically turns your data table information into website pages. Create a HubDB table by going to Content > HubDB and clicking "Create table."Enable "Use for dynamic pages" in your table settings. Then go to your page, click Settings > Advanced, and select your HubDB table from the data source dropdown. HubSpot automatically creates individual pages for each row in your table—so each row of data becomes its own page. This works perfectly for team directories, event calendars, and product catalogs where each table row becomes its own webpage.