HubSpot's AI-Powered Enterprise Customer Platform

The HubSpot customer platform brings together all the tools your business needs to grow better. With natively-built marketing, sales, and customer service software, open APIs, and hundreds of certified integrations, the HubSpot customer platform is the single source of truth businesses need to provide remarkable customer experiences at every stage of growth.

HubSpot’s products — Marketing Hub, Sales Hub, Content Hub, Service Hub, Operations Hub, and Commerce Hub — are each part of the HubSpot customer platform. When you use two or more products together, your data is automatically connected on the platform through HubSpot Smart CRM, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

While our Professional edition delivers robust functionality for growing businesses, Enterprise unlocks advanced capabilities specifically designed for organizations with sophisticated needs and complex processes.

Sophisticated businesses typically reach a point where operational limitations begin to hamper growth. As your teams expand, data volume increases, and business processes require more customization. delivers the enhanced automation, deeper customization, and granular control needed to scale effectively.

HubSpot Enterprise Customer Platform advantages: 

• Customization and extensibility: Custom objects, flexible data architecture, and advanced workflows that adapt to your business processes, not the other way around.
• Team management and governance: Hierarchical teams, field-level permissions, and content partitioning to manage complex organizational structures securely.
• Enhanced analytics and intelligence: Multi-touch attribution, customer journey analytics, and AI-powered insights for better decision-making.

Security and compliance: Single sign-on, sensitive data protection, and sandbox environments for enterprise-grade security.
Unlike competitors who force painful trade-offs between power and usability, HubSpot Enterprise delivers enterprise-grade capabilities without enterprise complexity, so you can drive growth faster.

Absolutely! HubSpot’s customer platform is designed to meet sophisticated organizational needs while avoiding the complexity that typically plagues enterprise businesses. Our platform supports up to 15 million contacts (expandable to 50 million), handles complex data relationships through custom objects, provides enterprise-grade security with field-level permissions and sensitive data handling, and offers sandbox environments for risk-free testing.

Unlike traditional enterprise systems that can take 12+ months to implement, our customers typically achieve meaningful value within 90 days, with significantly higher adoption rates due to our intuitive interface. HubSpot's API scales to 3 million calls daily, and our advanced integration capabilities connect seamlessly with your existing tech stack, creating a streamlined operation where information flows freely between teams and tools, all while maintaining the security and compliance enterprise businesses demand.

Learn more about HubSpot’s products and services.

HubSpot's Enterprise Customer Platform securely handles sensitive data while maintaining usability. Store regulated information like government IDs and financial data with field-level permissions, single sign-on, and hierarchical team structures. Support compliance requirements with approval workflows and comprehensive activity logging, all within an intuitive interface that maintains high user adoption. 

Learn more about sensitive data protection.

At HubSpot, we ensure responsible and secure AI use by combining powerful language models with built-in security controls, allowing businesses to use AI confidently without worrying about compromised data. Our approach prioritizes trust, transparency, and accountability, with privacy built into our AI development process.

A key security feature is our ability to detect and mask personal information before AI processing, protecting your sensitive data while enabling your teams to use advanced AI capabilities. We also provide comprehensive documentation around our data privacy approaches and safety measures, maintaining full transparency around how our AI features work. 

Learn more about HubSpot AI trust and safety.

HubSpot provides robust developer extensibility through its comprehensive API ecosystem. Developers can build custom React-based UI extensions that seamlessly integrate with the HubSpot interface, create custom objects to model your specific business data, and use webhooks for real-time system synchronization.

The platform's CRM APIs enable precise control over contacts, companies, and deals, while the Automation API lets developers create custom workflow actions for your unique business processes. With detailed documentation, ready-to-use Postman collections, and integration blueprints for common scenarios like CPQ and ETL, your development team can efficiently customize HubSpot to work with your existing systems.