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Call Tracking Software

Call tracking helps you make calls directly from your browser, consolidate calling intelligence, and track calls in your HubSpot Smart CRM.

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  • Make and receive calls from your browser or mobile device using HubSpot phone numbers

  • Power dial with voicemail drops, automatic logging, and AI-assisted note-taking

  • Coach smarter with conversation intelligence and real-time call insights

Support and sell more efficiently.

As a sales or customer support rep, you spend most of your day on the phone. But it's easy to get overwhelmed and lose track of what calls you need to make, what to follow up on, and the outcome of each call.

Easily receive and resolve your daily calls, whether at your desk or on the go, with call tracking. Route inbound calls based on customer preferences, and start or forward calls right from your mobile device. Capture valuable insights for sales and support with AI-powered conversation intelligence tools that help your team learn and improve with every call.

  1. Automate call sequencing and streamline outbound outreach.

    The sales power dialer [beta] helps reps move through call lists quickly without switching tabs or logging every step. Queue up calls directly from the CRM, and let the dialer validate numbers and connect you automatically. Drop voicemails in a single click, skip or pause calls as needed, and capture call outcomes automatically with built-in logging and disposition tracking. It’s a faster, more focused way to connect with prospects.

  2. Transcribe calls and generate AI-powered summaries when you want.

    HubSpot's calling notetaker eliminates the distraction of manual note-taking by automatically transcribing calls in real time and generating instant, editable summaries with clear action items. All notes and transcripts are logged directly to your CRM for easy access. And with embedded Breeze features, reps can chat with AI during or after the call to surface insights and identify next steps in the moment.

    Reps can more easily engage with prospects while managers gain powerful coaching tools through searchable transcripts and conversation insights. No more scattered notes or missed follow-ups — just focused selling that drives results.

  3. Manage complex calling processes.

    It’s never been easier to manage large, complex calling processes inside HubSpot. With inbound calling, power dialer, simultaneous ringing for support teams, and IVR calling trees, your support operations will take a step forward in providing a seamless calling experience for your customers.

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768

Frequently Asked Questions

Call tracking is a sales automation function that tracks incoming or outgoing calls that your sales and support team makes. Originally designed to track where incoming calls are being generated, HubSpot's call tracking feature uses artificial intelligence that allows you to record calls and proposes critical points of the conversation for review later on. 

Sales and support teams can use call tracking to understand how the team is performing. Likewise, your marketing team can use call tracking to know where to attribute incoming leads and how to distribute marketing dollars.

With HubSpot, call tracking will automatically funnel information into any system within the HubSpot suite of products. You can track calls within HubSpot’s Smart CRM, sales pipeline software, and help desk, so you won't miss any important context on your leads or customers.

HubSpot’s call tracking feature is available in the Starter, Professional, or Enterprise edition of Sales and Service Hub. See pricing for Sales Hub and pricing for Service Hub.

Popular features of HubSpot call tracking include:
Calling Features:

  • Sales power dialer to queue calls directly from the sales workspace or CRM 

  • Outbound calls from the HubSpot mobile app

  • Bi-directional calling (the ability to make and receive calls) 

  • Place and record calls directly from your browser

  • International calling (see supported calling countries)

  • Set custom voicemail, voicemail drops, and  and working hours

Productivity & Intelligence:

  • Automatically log calls in your CRM for full team context 

  • Real-time transcription and AI-assisted notes with calling notetaker 

  • AI-generated call summaries with tracked keywords and terms 

  • Call analytics and reporting to measure performance 

  • Predictive lead scoring to prioritize outreach  

Setting up call tracking in HubSpot is a seamless process. You can register an existing number, acquire a HubSpot number, or set up a calling integration. To learn more, see our knowledge base article on setting up calling.