Follow up in a relevant, efficient way. Tee up a series of personalized emails that get sent to your prospect over time.

Automate your follow-up

Send a series of emails to your prospect over time. Personalize each and every message.

Open, click & reply tracking

Every message is tracked so you can hone in on the most effective approaches.


Sequences is a feature of HubSpot Sales, a powerful set of tools that helps supercharge every stage of your inbound sales process.

What makes HubSpot Sales Different?

Tee up follow-ups from your inbox.

Choose from a list of sequences and enroll a contact right from your inbox.

Personalized for each prospect.

Tailor each message to be hyper-specific to your prospect. Personalization tokens fill in basic details.

Every email is tracked.

Know exactly which emails in your sequence are being opened and clicked.

Features of Sequences

  • Choose a series of messages to connect with or nurture your prospect. Tailor each one and choose exactly when it gets sent.

  • Personalize the emails in your sequence with contact and company details from HubSpot CRM or Salesforce. Add specific details to each message to make it more personal.

  • Open, click, and reply data helps you hone in on which templates and which sequences of messages are most effective.

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Sources Report

Identify the sources that bring in the most visits, contacts, and customers over time. Drill into each source to see the contacts and companies it is generating.

Contacts & Companies Reports [Enterprise]

Deep dive into your contacts database to discover key trends in your data over time. Break down any report by contact or company-level properties.

Page Performance

Assess key metrics on how your pages are performing in terms of views, keywords, and links. Get customized recommendations on improving SEO performance.

Events [Enterprise]

Drill deeper visitor behavior on your website by generating marketing events on links, buttons, and purchases through your site. Use events to understand your visitors behavior and trigger automation flows.

Competitors Report

The Competitors report makes it easy to monitor other companies that you compete with in your industry through real-time data on key marketing and website metrics.

Marketing Asset Analytics

Analytics in HubSpot are spread across the entire platform. See detailed reports on every marketing asset - Landing pages, emails, your blog, calls-to-action, and more.

Drive Real Growth Using HubSpot Sales Professional.

Get the Tools That Help You Sell Smarter and More Efficiently. Sign Up to Speak With a Rep About How to Use the Sequences Tool!

See what others have built in HubSpot

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Help Resources

The HubSpot Sales Knowledgebase is full of resources on getting started with and using the tools.

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