Customer Feedback Software

Truly understand your customers and spot opportunities to make them happier — so they stay with you longer.

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Stop letting the fear of losing customers keep you up at night.

Start collecting customer feedback to understand your customers better — so you can grow better.

Get a demo

See how HubSpot’s customer service software can help you turn customers into promoters.

Do you know how your customers feel about you?
Find out before it’s too late.

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    Send surveys to learn what customers think about you.

    Stop running your business in the dark. HubSpot’s out-of-the-box feedback tools make it easy to capture qualitative and quantitative feedback so you can understand your customers better.

    Make it easy for customers to share their feedback by creating surveys that you can deliver via email and your website.

    Draw insights from your survey results to improve your products and create a better customer experience. You’ll never have to guess whether customers are happy, struggling, or why they might leave.

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    Choose the right survey tool for the job.

    Want to get a read on how loyal your customers are? Curious how customers feel about the helpfulness of your customer service experience — or your individual support agents?

    HubSpot will help you choose the most appropriate feedback tool and delivery method for your specific goals so you can increase response rates and build a baseline of data over time.

    Use a Net Promoter Score (NPS) survey to gauge customer loyalty over time, send Customer Effort Score (CES) surveys to understand how easy it is for customers to get the support they need, or distribute customer satisfaction (CSAT) surveys to understand how satisfied customers are after different points in the customer journey.

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    Track and improve your customer experience over time.

    Stop juggling scattered customer feedback tools and trying to make sense of multiple data sources.

    HubSpot keeps track of all your customer feedback in a single dashboard so your whole team can monitor changes in customer satisfaction over time. Send a survey and watch as data starts flowing into your dashboard — where it will be organized, visualized, and analyzed.

    You’ll be able to spot opportunities to improve specific points in the customer journey, see how your customers’ happiness compares to industry averages, and identify trends that help you create an even better customer service strategy.

Customer Service Software That Turns Customers Into Promoters


Manage 1-to-1 customer communications at scale through a universal, collaborative, inbox that aggregates customer emails, chats, and more — and is accessible to your entire team.


Log customer issues as tickets that can be assigned to members of your team, organized and prioritized, and tracked in a central location.


Get a pulse on customer happiness, and deploy surveys to gather feedback that can be used to build a better customer experience.

Automation & Routing

Automate your customer service processes with ticket routing, escalation, and task creation. Use feedback responses to kick off automated customer marketing emails or internal notifications to your team.

Knowledge Base

Turn your customers’ most frequently asked support questions and tickets into a robust, optimized knowledge base of help articles and documentation that’s indexed in search engines.

Team Email

Create team-wide email aliases that automatically turn incoming emails into tickets or get routed to your conversations dashboard.

Live Chat

Engage in contextual, personalized customer service conversations with your customers in real time on your website.

Conversational Bots

Use bots to improve live chat efficiencies and scale 1-to-1 communications by routing customers to relevant help documentation, the appropriate chat agent, and more.


Measure the impact of your customer service efforts with built-in reporting tools that track knowledge base usage data, ticket volume and response time, customer feedback, and more.


Report on metrics related to a specific customer goal, like ticket response time. Use goals to easily track and meet customer service level agreements (SLAs).

Start Turning Customers Into Promoters

Use HubSpot’s customer service software to connect with customers, and grow through their success.

See how you can use Service Hub to build a modern customer support system.