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Customer Feedback Software

Transform customer feedback into actions that help you drive greater customer and higher close rates.

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  • Create customer surveys in multiple languages that drive higher close rates

  • Collect and share customer insights with your whole team

  • Analyze customer feedback data to achieve more deals and greater retention

Take the guesswork out of customer happiness.

Your customers are the heart of your business, and understanding their needs is key to driving retention and revenue.

HubSpot's customer feedback software removes the guesswork by transforming insights into action. Create custom surveys with a variety of question types to capture meaningful feedback at every stage of the customer journey.

Our powerful survey tools connect with your entire tech stack through native integrations. Tailor your surveys with a wide range of question types and a customizable template. Send your surveys via web link or email, in multiple languages, to support your global customer base.

Then, use these actionable insights to identify trends, address pain points, and create more personalized experiences that deepen customer relationships and drive loyalty.

  1. Collect customer service KPIs and share them with your team.

    Want to evaluate customer loyalty? Curious how customers feel about your customer service experience?
    Choose from pre-built net promoter score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys to gauge customer loyalty at every touch point. Integrate survey results with tools like Jira, Slack, and custom dashboards to ensure customer feedback drives action across your entire organization.

  2. Use feedback surveys to uncover growth opportunities.

    Monitor your customer happiness closely and take immediate action on your insights with built-in feedback dashboards.
    Send automatic surveys and watch as customer feedback starts flowing into your dashboard. Support multiple languages with localized survey templates that maintain your brand voice across different regions and markets. Identify opportunities to improve specific points in the customer journey, measure your customers’ happiness, and identify trends that help you create an even better customer service strategy.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

Get answers to your questions about HubSpot’s customer feedback software.

Customer feedback software helps businesses gather insights from their customers through custom surveys and feedback collection tools. It enables businesses to understand customer opinions, measure satisfaction, and identify areas for improvement in the customer experience. The software includes features like customizable survey templates, various question types, and feedback dashboards to monitor customer happiness and loyalty. It allows for efficient sharing of insights with teams to enhance customer relationships and retention. 

Popular features of HubSpot's customer feedback software include:

  • CSAT, NPS, and CES surveys
  • Built-in reporting dashboards
  • Customizable templates
  • Customer sentiment and happiness tracking

With HubSpot’s feedback tools, it’s easy to track, analyze, and gain insight from your customers’ feedback. With built-in feedback dashboards, you can view survey scores, sentiment, and volume of responses.

HubSpot’s customer feedback software is part of Service Hub. It includes advanced features to help automate and scale your support operations. HubSpot offers premium Service Hub features with its Starter, Professional, and Enterprise solutions. 

HubSpot's customer feedback software offers extensive integration capabilities through both native connections and our open API. Survey results can automatically flow into Jira tickets for development teams, Slack channels for team notifications, or custom dashboards in your preferred business intelligence tools. This allows customer insights to drive action across your organization without manual data transfer. The system also integrates seamlessly with the rest of HubSpot's CRM platform, connecting feedback directly to customer records and enabling automated follow-up workflows based on survey responses. For custom integrations, our developer-friendly API lets you connect survey data with any internal system or third-party platform.

Yes, HubSpot's customer feedback software fully supports multiple languages for creating truly global survey programs. You can design surveys in Spanish, Italian, and dozens of other languages to reach customers in their preferred language. The system maintains proper formatting for all character sets and right-to-left languages. Survey templates can be created in multiple languages, and you can set rules to automatically deliver the right language version based on contact properties or allow respondents to select their preferred language. Survey results from different languages are consolidated in your dashboard with language identification, allowing you to analyze feedback across your entire global customer base.

Customer feedback software is a premium feature available exclusively in Service Hub Professional and Enterprise tiers. The Professional tier includes essential survey capabilities: NPS, CSAT, and CES surveys with customizable templates, response tracking, and basic reporting. The Enterprise tier adds advanced features like branching logic in surveys, custom survey URLs, advanced reporting with comparative analytics, integration with custom objects, and the ability to build multi-touch survey programs. Both tiers include the ability to create multi-language surveys, though Enterprise offers more robust language management features. Basic contact forms are available in the free and Starter tiers, but full survey functionality requires Professional or Enterprise subscriptions.