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Customer Portal

Reduce support calls with a customer service portal where customers can access support tickets and knowledge base.

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  • Launch customer portals in hours without developer resources

  • Connect your help desk, ticketing system, and shared inbox for three times faster issue resolution

  • Make your knowledge base part of the customer portal to empower self-service

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Give customers ownership over their service experience.

Your customers expect efficient and transparent support — that’s why it’s important to give them some ownership over their experience with a robust customer web portal.

With Service Hub’s customer portal software, your team can provide customers with complete visibility into the status of their support tickets. Customers reply to ticket updates and view progress in the portal while your reps keep conversations flowing efficiently through a shared inbox. The customer portal also provides access to your knowledge base, where customers can self-serve and find answers to commonly asked questions. Your customers get the support they need immediately while your team focuses on solving the more complex issues. 



  1. Improve transparency and trust.

    Your customer portal provides customers with visibility into the status of their requests and allows them to interact with your support team easily. With a secure client portal where customers can track ticket progress, reply to your team, and search your knowledge base, you’ll build transparency, trust, and loyalty between them and your brand.

  2. Minimize your service team’s repetitive tasks.

    The customer portal, which seamlessly integrates with HubSpot’s Smart CRM, helps your team shift your most common support inquiries to self-service. Share knowledge base articles that answer questions so your reps don’t have to and create workflows that handle predictable and repetitive inquiries. You can also manage customer portal access by assigning users to specific groups. Your customers will get the answers they need faster, while your team will be free to focus on complex challenges that require their expertise.

  3. Build your customer portal without using code.

    With HubSpot, you can easily build, customize, and maintain your customer portal without any coding. Automatically apply your brand’s colors, logo, font, and favicon to your customer service portal, so you can stay on brand without the help of a designer.

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Frequently Asked Questions

Get answers to common questions about HubSpot’s customer portal software.

A customer portal is a web page behind a login where customers can view, open, and reply to their support tickets. The HubSpot customer portal is a comprehensive online customer portal that integrates seamlessly with your CRM and support systems.

A customer portal will inherit the primary language of the connected domain it lives on, and default content will be translated accordingly. There are over 40 supported languages in HubSpot's customer portal software.

Yes. Only tickets associated with conversations will be shown on the ticket listing page. Only conversations associated with a ticket will be accessible on the ticket detail pages. Emails sent through a connected email channel will appear in the customer portal. However, emails not sent as a part of a conversation thread will not appear.

This customer service feature is available to Service Hub Professional and Enterprise customers. 

The HubSpot ticketing system integrates seamlessly with the customer portal, allowing both your service team and customers to track, update, and resolve support tickets in real-time through the same platform. This creates a unified customer service management system that improves efficiency.

By implementing the customer portal as a feedback channel, you can collect valuable insights from customers about their experience, identify trends in support issues, and make data-driven improvements to your products and services.

Customer portals use enterprise-level security with encrypted data transmission, secure authentication, and role-based access controls. Only authorized users can access tickets and account information through protected login credentials.

Organizations typically see 67% reduction in support calls and three times faster issue resolution. Self-service portals handle routine inquiries automatically, allowing support agents to focus on complex issues that require human expertise.